Holiday Audience in Italy
Holiday has an estimated audience of 17,019,822 people in Italy. 57.7% are female, 42.3% are male, average age 45.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Progressive rock, Horoscope, Instant messaging, Deal of the day, Pillow.
The average Holiday fan in Italy is 45.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Progressive rock, Horoscope, Instant messaging, with strongest over-indexing on Progressive rock (5.04× the country average). Demographically, the Holiday audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.5 |
| Estimated audience size | 17,019,822 |
Audience persona
The typical Holiday fan in Italy is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Progressive rock.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,537,902 | 1.18× |
| Lazio | 2,837,245 | 1.36× |
| Campania | 2,051,178 | 1.07× |
| Sicilia | 1,719,474 | 1.16× |
| Puglia | 1,386,467 | 1.18× |
| Emilia-Romagna | 1,362,048 | 0.98× |
| Veneto | 1,314,730 | 0.98× |
| Piedmont | 1,217,107 | 0.97× |
| Tuscany | 1,138,734 | 1.01× |
| Sardinia | 486,677 | 1.02× |
| Abruzzo | 484,131 | 1.29× |
| Liguria | 449,854 | 0.94× |
| Trentino-Alto Adige/Südtirol | 445,390 | 1.38× |
| Calabria | 441,722 | 0.85× |
| Marche | 410,482 | 0.97× |
| Friuli-Venezia Giulia | 353,702 | 1.1× |
| Umbria | 224,345 | 0.81× |
| Basilicata | 101,624 | 0.65× |
| Molise | 44,147 | 0.55× |
| Aosta Valley | 23,277 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 5.04× | Music & Radio |
| Horoscope | 6.57× | Health |
| Instant messaging | 2.96× | Internet & Social Media |
| Deal of the day | 3.07× | Shopping |
| Pillow | 4.19× | Home & Garden |
| Slovenia | 2.52× | Travel & Leisure |
| TikTok | 1.76× | Internet & Social Media |
| Expert (company) | 3.01× | Shopping |
| Gazebo | 5.86× | Home & Garden |
| Natural skin care | 2.8× | Beauty & Wellness |
| Google Maps | 1.86× | Internet & Social Media |
| Bars | 1.54× | Travel & Leisure |
| Beaches | 1.57× | Travel & Leisure |
| Luxury yacht | 2.36× | Travel & Leisure |
| Summer vacation | 2.31× | Travel & Leisure |
| Expensive Taste | 2.72× | Business & Career |
| Meat | 1.75× | Food & Beverages |
| Tattoos | 1.64× | Fashion & Accessoires |
| Ischia | 3.28× | Travel & Leisure |
| La Dolce Vita | 5.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.54 |
| Risk Appetite | THRILL | 1.43 |
| Extroversion | THRILL | 1.36 |
| Indulgence | JOY | 1.31 |
| Community Orientation | OPEN | 1.27 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Holiday have in Italy?
Holiday has an estimated audience of 17,019,822 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Holiday fans?
57.7% of Holiday fans are female, 42.3% are male, with an average age of 45.5 years.
Which brands do Holiday fans like most?
Holiday fans show strongest brand affinity for Progressive rock (5.04×), Horoscope (6.57×), and Instant messaging (2.96×) over the country average.
Where do Holiday fans live in Italy?
Holiday fans in Italy are most concentrated in Lombardy (reach 3,537,902), Lazio (reach 2,837,245), and Campania (reach 2,051,178). These three regions account for the largest share of the active audience.
What other brands do Holiday fans also like?
Beyond Holiday itself, the audience over-indexes on Horoscope (6.57×), Instant messaging (2.96×), Deal of the day (3.07×), and Pillow (4.19×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.