A data profile of the people who buy, follow and care about Holiday in Italy — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 17,019,822 people in Italy.
The average Holiday fan in Italy is 45.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Deal of the day, with strongest over-indexing on Wikipedia (2.5× the country average).
Demographically, the Holiday audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Holiday fan in Italy is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Holiday profile in Italy.
57.7% are female, 42.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.5 |
| Estimated audience size | 17,019,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Holiday audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~3M | 1.35× | |
| 02 | Trentino-Alto Adige/Südtirol | ~400K | 1.33× | |
| 03 | Abruzzo | ~500K | 1.25× | |
| 04 | Lombardy | ~3.5M | 1.18× | |
| 05 | Puglia | ~1.5M | 1.17× | |
| 06 | Sicilia | ~1.5M | 1.16× | |
| 07 | Friuli-Venezia Giulia | ~300K | 1.09× | |
| 08 | Campania | ~2M | 1.07× | |
| 09 | Sardinia | ~500K | 1.02× | |
| 10 | Tuscany | ~1M | 1.01× | |
| 11 | Emilia-Romagna | ~1.5M | 0.98× | |
| 12 | Veneto | ~1.5M | 0.98× | |
| 13 | Piedmont | ~1M | 0.97× | |
| 14 | Marche | ~400K | 0.97× | |
| 15 | Liguria | ~500K | 0.95× | |
| 16 | Calabria | ~500K | 0.87× | |
| 17 | Umbria | ~200K | 0.86× | |
| 18 | Aosta Valley | ~40K | 0.86× | |
| 19 | Molise | ~70K | 0.83× | |
| 20 | Basilicata | ~100K | 0.81× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.50× | ||
| 02 | Breastfeeding | Kids & Family | 2.50× | ||
| 03 | Deal of the day | Shopping | 2.17× | ||
| 04 | Champagne | Food & Beverages | 2.12× | ||
| 05 | Pandora | Fashion & Accessoires | 2.11× | ||
| 06 | Satire | Literature | 2.03× | ||
| 07 | Home Delivery | Food & Beverages | 2.03× | ||
| 08 | Summer vacation | Travel & Leisure | 1.99× | ||
| 09 | Expensive Taste | Business & Career | 1.91× | ||
| 10 | Flower bouquet | Home & Garden | 1.84× | ||
| 11 | Mediaset | Technology & Electronics | 1.80× | ||
| 12 | Volunteering | Politics & Society | 1.78× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.77× | ||
| 14 | Travel agency | Travel & Leisure | 1.73× | ||
| 15 | General practitioner | Health | 1.65× | ||
| 16 | Fendi | Fashion & Accessoires | 1.63× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Red wine | Food & Beverages | 1.54× | ||
| 19 | White wine | Food & Beverages | 1.52× | ||
| 20 | Wine tasting | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.87× | |
| DIY Mentality | THRILL | 0.89× |
Holiday has an estimated audience of 17,019,822 people in Italy, concentrated in Lombardy and Lazio.
57.7% of Holiday fans are female, 42.3% are male, with an average age of 45.5 years.
Holiday fans show strongest brand affinity for Wikipedia (2.5×), WhatsApp (1.57×), and Deal of the day (2.17×) over the country average.
Holiday fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~3M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on WhatsApp (1.57×), Deal of the day (2.17×), Volunteering (1.78×), and Champagne (2.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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