A data profile of the people who buy, follow and care about Fendi in Italy — modelled from more than twelve digital signal sources. Fendi has an estimated audience of 4,875,043 people in Italy.
The average Fendi fan in Italy is 39.5 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Virtual community, Haute couture, Pinterest, with strongest over-indexing on Virtual community (3.08× the country average).
Demographically, the Fendi audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fendi fan in Italy is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Virtual community.
The key figures that characterise the Fendi profile in Italy.
66.7% are female, 33.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.5 |
| Estimated audience size | 4,875,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Fendi audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 19.8% |
| United States | 15.2% |
| Italy | 8.9% |
Where the Fendi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1M | 2.01× | |
| 02 | Calabria | ~200K | 1.56× | |
| 03 | Campania | ~800K | 1.54× | |
| 04 | Lombardy | ~1M | 1.37× | |
| 05 | Tuscany | ~400K | 1.30× | |
| 06 | Puglia | ~400K | 1.22× | |
| 07 | Marche | ~100K | 1.19× | |
| 08 | Abruzzo | ~100K | 1.08× | |
| 09 | Sicilia | ~400K | 1.02× | |
| 10 | Veneto | ~400K | 1.00× | |
| 11 | Umbria | ~70K | 0.94× | |
| 12 | Emilia-Romagna | ~300K | 0.85× | |
| 13 | Basilicata | ~30K | 0.76× | |
| 14 | Molise | ~20K | 0.76× | |
| 15 | Piedmont | ~300K | 0.73× | |
| 16 | Aosta Valley | ~9K | 0.73× | |
| 17 | Liguria | ~100K | 0.69× | |
| 18 | Sardinia | ~90K | 0.69× | |
| 19 | Trentino-Alto Adige/Südtirol | ~60K | 0.69× | |
| 20 | Friuli-Venezia Giulia | ~60K | 0.61× |
The strongest cross-interests of the Fendi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 4.01× | ||
| 02 | Yves Saint Laurent | Fashion & Accessoires | 3.35× | ||
| 03 | Virtual community | Technology & Electronics | 3.08× | ||
| 04 | Hermès | Fashion & Accessoires | 2.89× | ||
| 05 | Prada | Fashion & Accessoires | 2.75× | ||
| 06 | Summer vacation | Travel & Leisure | 2.56× | ||
| 07 | Art jewelry | Fashion & Accessoires | 2.53× | ||
| 08 | Travel Adventures | Travel & Leisure | 2.50× | ||
| 09 | First class travel | Travel & Leisure | 2.49× | ||
| 10 | Fashion show | Fashion & Accessoires | 2.43× | ||
| 11 | Bracelet | Fashion & Accessoires | 2.29× | ||
| 12 | Haute couture | Fashion & Accessoires | 2.09× | ||
| 13 | Sneakers (footwear) | Fashion & Accessoires | 2.06× | ||
| 14 | Leather | Fashion & Accessoires | 2.06× | ||
| 15 | Internet & Social Media | 1.98× | |||
| 16 | Gift | Shopping | 1.80× | ||
| 17 | Weddings | Kids & Family | 1.80× | ||
| 18 | EBay | Shopping | 1.65× | ||
| 19 | Holiday | Travel & Leisure | 1.63× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.12× | |
| Quality Awareness | PREMIUM | 1.84× | |
| Early Adopter Mentality | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.88× |
Fendi's target market in Italy covers an estimated 4,875,043 people, concentrated in Lazio and Lombardy.
66.7% of the Fendi audience are female, 33.3% are male, with an average age of 39.5 years.
Fendi fans show strongest brand affinity for Virtual community (3.08×), Haute couture (2.09×), and Pinterest (1.98×) over the country average.
Fendi fans in Italy are most concentrated in Lazio (reach ~1M), Lombardy (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fendi itself, the audience over-indexes on Haute couture (2.09×), Pinterest (1.98×), Yves Saint Laurent (3.35×), and Millie Bobby Brown (4.01×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fendi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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