Pinterest Audience in Italy
Pinterest has an estimated audience of 15,611,702 people in Italy. 64.7% are female, 35.3% are male, average age 41.5. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Pattern (sewing), Knitting needle, Tablecloth, Collagen, Bonprix.
The average Pinterest fan in Italy is 41.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Pattern (sewing), Knitting needle, Tablecloth, with strongest over-indexing on Pattern (sewing) (1.51× the country average). Demographically, the Pinterest audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Pinterest fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 41.5 |
| Estimated audience size | 15,611,702 |
Audience persona
The typical Pinterest fan in Italy is more female, around 41.5 years old, with strong Social Media Usage tendencies and a notable affinity for Pattern (sewing).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,435,831 | 1.25× |
| Campania | 2,060,195 | 1.18× |
| Lazio | 2,049,660 | 1.07× |
| Sicilia | 1,538,614 | 1.14× |
| Veneto | 1,468,353 | 1.19× |
| Emilia-Romagna | 1,433,469 | 1.12× |
| Puglia | 1,317,893 | 1.23× |
| Piedmont | 1,278,758 | 1.11× |
| Tuscany | 1,177,382 | 1.14× |
| Calabria | 488,781 | 1.02× |
| Marche | 414,732 | 1.07× |
| Liguria | 383,413 | 0.88× |
| Sardinia | 337,620 | 0.77× |
| Abruzzo | 316,074 | 0.92× |
| Trentino-Alto Adige/Südtirol | 295,173 | 1× |
| Friuli-Venezia Giulia | 292,040 | 0.99× |
| Umbria | 234,475 | 0.93× |
| Basilicata | 114,508 | 0.8× |
| Molise | 50,735 | 0.69× |
| Aosta Valley | 20,726 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pattern (sewing) | 1.51× | Home & Garden |
| Knitting needle | 1.68× | Fashion & Accessoires |
| Tablecloth | 1.52× | Home & Garden |
| Collagen | 1.62× | Beauty & Wellness |
| Bonprix | 1.63× | Shopping |
| Numerology | 1.69× | Health |
| Caregiver | 1.69× | Health |
| Hyaluronan | 1.68× | Beauty & Wellness |
| Turmeric | 1.56× | Food & Beverages |
| Slime (Dragon Quest) | 1.81× | Games |
| Nursing home care | 1.81× | Kids & Family |
| Google Trends | 1.68× | Internet & Social Media |
| Vistaprint | 1.68× | Business & Career |
| Arthritis awareness | 1.73× | Health |
| Cervical vertebrae | 1.55× | Health |
| Yo-yo | 1.55× | Sports |
| Elena Mirò | 1.51× | Fashion & Accessoires |
| Human gastrointestinal tract | 1.69× | Health |
| Jeggings | 2.04× | Fashion & Accessoires |
| Pancreas | 1.65× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.58 |
| Extroversion | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.14 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Price Sensitivity | PREMIUM | 1.06 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 5.0% |
| Germany | 3.2% |
See Pinterest audiences in other countries
More Social media audiences in Italy
Frequently asked questions
How many fans does Pinterest have in Italy?
Pinterest has an estimated audience of 15,611,702 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Pinterest fans?
64.7% of Pinterest fans are female, 35.3% are male, with an average age of 41.5 years.
Which brands do Pinterest fans like most?
Pinterest fans show strongest brand affinity for Pattern (sewing) (1.51×), Knitting needle (1.68×), and Tablecloth (1.52×) over the country average.
Where do Pinterest fans live in Italy?
Pinterest fans in Italy are most concentrated in Lombardy (reach 3,435,831), Campania (reach 2,060,195), and Lazio (reach 2,049,660). These three regions account for the largest share of the active audience.
What other brands do Pinterest fans also like?
Beyond Pinterest itself, the audience over-indexes on Knitting needle (1.68×), Tablecloth (1.52×), Collagen (1.62×), and Bonprix (1.63×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.