Fendi Audience in United States

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Fendi has an estimated audience of 8,308,213 people in United States. 69.6% are female, 30.4% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: New Balance, Macy's, Home Decoration & Design, Expensive Taste, Nordstrom.

The average Fendi fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include New Balance, Macy's, Home Decoration & Design, with strongest over-indexing on New Balance (4.26× the country average). Demographically, the Fendi audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Fendi fans

Demographic split for Fendi audience in United States
MetricValue
Female69.6%
Male30.4%
Average age35.9
Estimated audience size8,308,213

Audience persona

The typical Fendi fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for New Balance.

Top regions in United States

Top regions ranked by reach for Fendi in United States
RegionReachAffinity
California1,717,1071.88×
New York1,150,1162.48×
Texas1,144,4711.6×
Florida1,004,9441.79×
New Jersey441,0832.09×
Georgia430,4431.68×
Illinois397,8871.44×
Pennsylvania351,7121.26×
Maryland232,3751.63×
North Carolina231,6640.93×
Virginia229,1051.13×
Michigan221,5961.02×
Massachusetts212,9341.3×
Arizona198,3231.17×
Ohio196,0610.77×
Nevada163,5752.04×
Washington151,8440.91×
Louisiana143,1691.34×
Tennessee142,0750.85×
Indiana117,5530.77×
Alabama117,4021.01×
South Carolina108,0450.86×
Connecticut102,5011.23×
Missouri100,2530.75×
Colorado96,9460.74×
Wisconsin80,4440.64×
Minnesota71,8730.6×
Hawaii69,0191.93×
Oklahoma67,9500.74×
Kentucky66,6110.64×
Mississippi62,4920.91×
Oregon60,8950.64×
Arkansas48,3640.71×
Utah43,2370.58×
Washington, District of Columbia41,2281.65×
Kansas40,2260.61×
Iowa35,0250.51×
New Mexico30,9410.74×
Delaware28,5501.25×
Rhode Island26,8441.02×
Nebraska23,6470.57×
Idaho18,9390.45×
New Hampshire18,4640.56×
West Virginia16,0780.42×
Maine13,9420.47×
Alaska11,2440.63×
North Dakota8,7320.51×
Montana8,4250.37×
South Dakota6,9030.36×
Vermont5,8950.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fendi audience
BrandAffinityCategory
New Balance4.26×Fashion & Accessoires
Macy's2.56×Shopping
Home Decoration & Design5.41×Home & Garden
Expensive Taste4.4×Business & Career
Nordstrom2.21×Shopping
Crocs4.35×Fashion & Accessoires
Alternative hip hop2.84×Music & Radio
String instrument3.44×Music & Radio
Pork3.35×Food & Beverages
Streetwear2.64×Fashion & Accessoires
Electro (music)2.89×Music & Radio
Abercrombie & Fitch4.76×Fashion & Accessoires
Efficient energy use4.16×Technology & Electronics
Anthropologie3.05×Shopping
West Coast hip hop2.67×Music & Radio
Loan2.52×Business & Career
Nike2.43×Fashion & Accessoires
Natural skin care3.03×Beauty & Wellness
Christian hip hop2.96×Music & Radio
Long hair3×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fendi audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Design AffinityPREMIUM2.07
LGBTQ+ IdentityOPEN1.96
SustainabilityBALANCE1.72
Early Adopter MentalityPOWER1.72
IndulgenceJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Fendi
CountryShare
Japan20.4%
United States15.8%
Italy9.3%

See Fendi audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Fendi have in United States?

Fendi has an estimated audience of 8,308,213 people in United States, concentrated in California and New York.

What is the gender split and age of Fendi fans?

69.6% of Fendi fans are female, 30.4% are male, with an average age of 35.9 years.

Which brands do Fendi fans like most?

Fendi fans show strongest brand affinity for New Balance (4.26×), Macy's (2.56×), and Home Decoration & Design (5.41×) over the country average.

Where do Fendi fans live in United States?

Fendi fans in United States are most concentrated in California (reach 1,717,107), New York (reach 1,150,116), and Texas (reach 1,144,471). These three regions account for the largest share of the active audience.

What other brands do Fendi fans also like?

Beyond Fendi itself, the audience over-indexes on Macy's (2.56×), Home Decoration & Design (5.41×), Expensive Taste (4.4×), and Nordstrom (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fendi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.