West Coast hip hop Audience in United States

West Coast hip hop has an estimated audience of 32,884,241 people in United States. 46.5% are female, 53.5% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, British hip hop, Jeep Grand Cherokee.

The average West Coast hip hop fan in United States is 31.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (62.5× the country average). Demographically, the West Coast hip hop audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of West Coast hip hop fans

Demographic split for West Coast hip hop audience in United States
MetricValue
Female46.5%
Male53.5%
Average age31.2
Estimated audience size32,884,241

Audience persona

The typical West Coast hip hop fan in United States is balanced, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for West Coast hip hop in United States
RegionReachAffinity
California7,314,3952.02×
Texas3,018,9441.07×
Florida2,025,8130.91×
New York1,769,4300.96×
Georgia1,291,9541.28×
North Carolina1,131,0831.14×
Illinois1,035,4860.95×
Arizona996,8541.48×
Pennsylvania962,3360.87×
Washington930,0221.41×
Ohio905,0530.89×
Virginia872,3111.09×
New Jersey766,3960.92×
Michigan744,5910.87×
Tennessee637,1130.97×
Maryland629,0541.11×
Colorado586,7101.13×
Nevada581,9921.83×
Missouri571,4811.08×
Massachusetts554,6960.86×
Indiana540,6840.9×
Oregon515,9511.37×
South Carolina493,8701×
Louisiana488,3841.15×
Wisconsin429,1640.87×
Alabama391,6660.85×
Oklahoma381,4971.04×
Minnesota380,7200.81×
Kentucky376,9930.91×
Utah301,3691.02×
Connecticut300,3680.91×
Arkansas278,3131.03×
Kansas269,0311.04×
Mississippi245,0570.9×
Iowa209,7620.77×
New Mexico186,2791.13×
Hawaii171,5091.21×
Nebraska148,2360.9×
Idaho143,4570.87×
Washington, District of Columbia116,3341.18×
West Virginia108,8250.71×
Rhode Island97,9360.94×
New Hampshire79,7980.62×
Delaware78,8740.87×
Montana76,0570.83×
Maine74,1870.63×
Alaska60,5150.86×
South Dakota58,1720.77×
North Dakota46,2720.68×
Vermont34,9500.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Coast hip hop audience
BrandAffinityCategory
Kia Sportage62.5×Cars & Mobility
Honda HR-V41.67×Cars & Mobility
Pre-school playgroup46.57×Kids & Family
British hip hop8.64×Music & Radio
Jeep Grand Cherokee11.11×Cars & Mobility
Chicano rap6.75×Music & Radio
Houston Astros6.85×Sports
Los Angeles Dodgers4.55×Sports
House music3.95×Music & Radio
Livemusic3.08×Music & Radio
Hair Extensions3.26×Beauty & Wellness
Spotify1.73×Internet & Social Media
Alternative hip hop2.93×Music & Radio
Lace wig2.91×Beauty & Wellness
Streetwear2.5×Fashion & Accessoires
Los Angeles Lakers2.42×Sports
Reggaeton2.62×Music & Radio
Long hair2.99×Beauty & Wellness
Sneaker collecting2.89×Fashion & Accessoires
Boston Celtics2.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Coast hip hop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
Early Adopter MentalityPOWER1.3
ExtroversionTHRILL1.26
Luxury OrientationPREMIUM1.12
Social Media UsageJOY1.05
Sports ActivityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for West Coast hip hop
CountryShare
United States30.2%
China6.2%
Japan5.5%

See West Coast hip hop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does West Coast hip hop have in United States?

West Coast hip hop has an estimated audience of 32,884,241 people in United States, concentrated in California and Texas.

What is the gender split and age of West Coast hip hop fans?

46.5% of West Coast hip hop fans are female, 53.5% are male, with an average age of 31.2 years.

Which brands do West Coast hip hop fans like most?

West Coast hip hop fans show strongest brand affinity for Kia Sportage (62.5×), Honda HR-V (41.67×), and Pre-school playgroup (46.57×) over the country average.

Where do West Coast hip hop fans live in United States?

West Coast hip hop fans in United States are most concentrated in California (reach 7,314,395), Texas (reach 3,018,944), and Florida (reach 2,025,813). These three regions account for the largest share of the active audience.

What other brands do West Coast hip hop fans also like?

Beyond West Coast hip hop itself, the audience over-indexes on Honda HR-V (41.67×), Pre-school playgroup (46.57×), British hip hop (8.64×), and Jeep Grand Cherokee (11.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.