Rascasse Audience Intelligence

Search engine optimization Audience in United States

A data profile of the people who buy, follow and care about Search engine optimization in United States — modelled from more than twelve digital signal sources. Search engine optimization has an estimated audience of 13,300,724 people in United States.

#1776among Topic in United States#274in Business & Career

The average Search engine optimization fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include We Bare Bears, Royal Wedding, West Coast hip hop, with strongest over-indexing on We Bare Bears (1291.63× the country average).

Demographically, the Search engine optimization audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Search engine optimization fan in United States is balanced, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for We Bare Bears.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Search engine optimization profile in United States.

Audience size
13.3M
in United States
Gender
47.5%♀
52.5% male
Age
41.1
average years
Country rank
#2667
Topic in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Search engine optimization fans

47.5% are female, 52.5% are male, average age 41.1.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Search engine optimization audience in United States
MetricValue
Female47.5%
Male52.5%
Average age41.1
Estimated audience size13,300,724
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Search engine optimization audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Search engine optimization audience comes from United States.

Worldwide audience distribution share by country for Search engine optimization
CountryShare
United States14.7%
India5.7%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search engine optimization audience in United States is strongest.

Fig. 05

Top regions by affinity

Search engine optimization fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K2.09×
02Oklahoma~300K1.85×
03Washington, District of Columbia~70K1.77×
04Virginia~600K1.71×
05Colorado~300K1.63×
06Hawaii~90K1.55×
07New York~1M1.49×
08Arizona~400K1.33×
09Ohio~500K1.25×
10Kansas~100K1.24×
11Nebraska~80K1.20×
12North Dakota~30K1.13×
13Georgia~400K1.08×
14California~1.5M1.06×
15Florida~1M1.06×
16New Hampshire~60K1.05×
17Washington~300K1.03×
18South Carolina~200K1.03×
19New Jersey~300K1.01×
20Minnesota~200K0.99×
21Wisconsin~200K0.98×
22Iowa~100K0.98×
23Texas~1M0.97×
24Pennsylvania~400K0.97×
25North Carolina~400K0.97×
26Kentucky~200K0.97×
27Idaho~60K0.97×
28Montana~40K0.97×
29Mississippi~100K0.96×
30Illinois~400K0.93×
31Alabama~200K0.93×
32Arkansas~100K0.92×
33Rhode Island~40K0.92×
34Utah~100K0.91×
35Tennessee~200K0.90×
36Louisiana~200K0.90×
37South Dakota~30K0.90×
38Massachusetts~200K0.89×
39Alaska~30K0.89×
40Maryland~200K0.88×
41Vermont~20K0.88×
42Missouri~200K0.87×
43Delaware~30K0.85×
44Maine~40K0.84×
45Connecticut~100K0.82×
46Michigan~300K0.81×
47Nevada~100K0.80×
48Indiana~200K0.78×
49West Virginia~50K0.78×
50New Mexico~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Search engine optimization, United States
0.74×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Search engine optimization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Search engine optimization audience
#·InterestCategoryAffinity×
01We Bare BearsMovies & TV1291.63×
02Royal WeddingPolitics & Society89.30×
03African popular musicMusic & Radio9.22×
04Cook Out (restaurant)Food & Beverages7.95×
05Deep houseMusic & Radio6.55×
06Tech houseMusic & Radio6.22×
07Email marketingBusiness & Career5.65×
08Old-school hip hopMusic & Radio4.62×
09Gangsta rapMusic & Radio4.48×
10AfrobeatMusic & Radio4.27×
11West Coast hip hopMusic & Radio3.94×
12House musicMusic & Radio3.67×
13Electronic dance musicMusic & Radio3.55×
14New York YankeesSports3.39×
15Alternative hip hopMusic & Radio3.21×
16Electronic musicMusic & Radio2.34×
17Rhythm and blues musicMusic & Radio2.07×
18MLBSports2.00×
19SpotifyInternet & Social Media1.69×
20BaseballSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Search engine optimization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Search engine optimization audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.50×
Quality AwarenessPREMIUM1.48×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Search engine optimization audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.89×
Family OrientationCONSERVATISM1.00×
Community OrientationOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Search engine optimization have in United States?

Search engine optimization has an estimated audience of 13,300,724 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Search engine optimization fans?

47.5% of Search engine optimization fans are female, 52.5% are male, with an average age of 41.1 years.

03

Which brands do Search engine optimization fans like most?

Search engine optimization fans show strongest brand affinity for We Bare Bears (1291.63×), Royal Wedding (89.3×), and West Coast hip hop (3.94×) over the country average.

04

Where do Search engine optimization fans live in United States?

Search engine optimization fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Search engine optimization fans also like?

Beyond Search engine optimization itself, the audience over-indexes on Royal Wedding (89.3×), West Coast hip hop (3.94×), Afrobeat (4.27×), and Gangsta rap (4.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Search engine optimization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Search engine optimization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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