Tech house Audience in United States

Tech house logo

Tech house has an estimated audience of 8,546,223 people in United States. 44.3% are female, 55.7% are male, average age 33.2. Top regions: California, Ohio, New York. Top brand affinities: Home construction, Bank account, UK garage, Iwi, Pro-Ject.

The average Tech house fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, New York. Top brand affinities include Home construction, Bank account, UK garage, with strongest over-indexing on Home construction (19.06× the country average). Demographically, the Tech house audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Tech house fans

Demographic split for Tech house audience in United States
MetricValue
Female44.3%
Male55.7%
Average age33.2
Estimated audience size8,546,223

Audience persona

The typical Tech house fan in United States is more male, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Tech house in United States
RegionReachAffinity
California1,330,1991.42×
Ohio998,6803.79×
New York635,6211.33×
Florida590,9671.02×
Texas497,8480.68×
Illinois259,7960.91×
North Carolina247,8710.96×
Pennsylvania183,7690.64×
New Jersey159,9230.74×
Georgia156,4570.59×
Colorado155,4231.15×
Massachusetts154,7500.92×
Michigan153,5950.69×
Washington146,2670.85×
Virginia143,2180.69×
Arizona120,3780.69×
Maryland104,3290.71×
Nevada81,3150.98×
Tennessee78,2860.46×
Oregon77,6870.79×
Wisconsin75,0000.58×
Utah69,5010.91×
Indiana66,6430.43×
Minnesota64,5270.53×
Rhode Island59,9992.21×
Alabama55,8790.47×
Missouri55,7400.4×
Connecticut55,4680.65×
South Carolina52,8540.41×
Oklahoma51,7570.55×
Louisiana49,4370.45×
Mississippi47,6590.68×
Arkansas45,8670.65×
Kentucky44,1450.41×
Kansas42,3980.63×
West Virginia39,3440.99×
Alaska39,2632.15×
Idaho36,3320.85×
Hawaii34,7070.94×
Iowa34,5000.49×
Montana34,2271.44×
New Mexico34,2100.8×
South Dakota33,7831.71×
Washington, District of Columbia33,7351.31×
North Dakota32,8941.87×
New Hampshire32,4180.96×
Wyoming31,8272.51×
Nebraska31,7440.74×
Maine31,2851.02×
Vermont30,7892.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tech house audience
BrandAffinityCategory
Home construction19.06×Home & Garden
Bank account6.44×Business & Career
UK garage12.96×Music & Radio
Iwi43.12×
Pro-Ject7.74×Music & Radio
Combat sport2.57×Sports
Dog breed1.68×Pets & Animals
Natural rubber2.83×Cars & Mobility
Product design2.65×Business & Career
John Havlicek20.04×Sports
Electrolyte5.44×Health
Salman Khan8.52×Movies & TV
Collectable1.68×Kids & Family
REC TEC Grills19.91×Sports
JDSU3.16×Business & Career
Elsword15.74×Games
Home equity1.77×Home & Garden
Voter registration4.29×Politics & Society
Building envelope8.63×Home & Garden
Isometric exercise7.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tech house audience
TraitClusterScore
Luxury OrientationPREMIUM3.46
LGBTQ+ IdentityOPEN3.06
Risk AppetiteTHRILL1.98
SustainabilityBALANCE1.9
Early Adopter MentalityPOWER1.82
Design AffinityPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Tech house
CountryShare
United States17.9%
Germany8.1%
Italy7.9%

See Tech house audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Tech house have in United States?

Tech house has an estimated audience of 8,546,223 people in United States, concentrated in California and Ohio.

What is the gender split and age of Tech house fans?

44.3% of Tech house fans are female, 55.7% are male, with an average age of 33.2 years.

Which brands do Tech house fans like most?

Tech house fans show strongest brand affinity for Home construction (19.06×), Bank account (6.44×), and UK garage (12.96×) over the country average.

Where do Tech house fans live in United States?

Tech house fans in United States are most concentrated in California (reach 1,330,199), Ohio (reach 998,680), and New York (reach 635,621). These three regions account for the largest share of the active audience.

What other brands do Tech house fans also like?

Beyond Tech house itself, the audience over-indexes on Bank account (6.44×), UK garage (12.96×), Iwi (43.12×), and Pro-Ject (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tech house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.