A data profile of the people who buy, follow and care about Tech house in United States — modelled from more than twelve digital signal sources. Tech house has an estimated audience of 8,546,223 people in United States.
The average Tech house fan in United States is 33.2 years old, more male, and lives primarily in Ohio.
The audience is concentrated in Ohio, California, New York.
Top brand affinities include Resident Advisor, Berghain, House music, with strongest over-indexing on Resident Advisor (75.11× the country average).
Demographically, the Tech house audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tech house fan in United States is more male, around 33.2 years old, with strong Mindfulness tendencies and a notable affinity for Resident Advisor.
The key figures that characterise the Tech house profile in United States.
44.3% are female, 55.7% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 33.2 |
| Estimated audience size | 8,546,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 9% |
Where the Tech house audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~1M | 4.71× | |
| 02 | Rhode Island | ~70K | 2.62× | |
| 03 | California | ~1M | 1.28× | |
| 04 | Vermont | ~20K | 1.20× | |
| 05 | Alaska | ~20K | 1.19× | |
| 06 | New York | ~600K | 1.18× | |
| 07 | South Dakota | ~20K | 1.12× | |
| 08 | North Dakota | ~20K | 1.10× | |
| 09 | Montana | ~30K | 1.06× | |
| 10 | Colorado | ~100K | 1.05× | |
| 11 | Washington, District of Columbia | ~30K | 1.03× | |
| 12 | Delaware | ~20K | 1.02× | |
| 13 | West Virginia | ~40K | 1.00× | |
| 14 | Maine | ~30K | 1.00× | |
| 15 | Nevada | ~80K | 0.99× | |
| 16 | New Hampshire | ~30K | 0.99× | |
| 17 | Hawaii | ~40K | 0.98× | |
| 18 | Idaho | ~40K | 0.96× | |
| 19 | New Mexico | ~40K | 0.95× | |
| 20 | Massachusetts | ~200K | 0.94× | |
| 21 | Nebraska | ~40K | 0.94× | |
| 22 | Florida | ~500K | 0.93× | |
| 23 | Illinois | ~300K | 0.93× | |
| 24 | North Carolina | ~200K | 0.93× | |
| 25 | Utah | ~70K | 0.93× | |
| 26 | Mississippi | ~70K | 0.93× | |
| 27 | Washington | ~200K | 0.92× | |
| 28 | Arkansas | ~60K | 0.92× | |
| 29 | Kansas | ~60K | 0.91× | |
| 30 | Connecticut | ~80K | 0.90× | |
| 31 | Iowa | ~60K | 0.90× | |
| 32 | Oregon | ~90K | 0.89× | |
| 33 | Oklahoma | ~80K | 0.89× | |
| 34 | Louisiana | ~100K | 0.88× | |
| 35 | New Jersey | ~200K | 0.87× | |
| 36 | Kentucky | ~90K | 0.87× | |
| 37 | Alabama | ~100K | 0.86× | |
| 38 | Maryland | ~100K | 0.85× | |
| 39 | Arizona | ~100K | 0.84× | |
| 40 | South Carolina | ~100K | 0.84× | |
| 41 | Wisconsin | ~100K | 0.84× | |
| 42 | Minnesota | ~100K | 0.84× | |
| 43 | Missouri | ~100K | 0.83× | |
| 44 | Indiana | ~100K | 0.82× | |
| 45 | Virginia | ~200K | 0.81× | |
| 46 | Tennessee | ~100K | 0.81× | |
| 47 | Michigan | ~200K | 0.80× | |
| 48 | Pennsylvania | ~200K | 0.79× | |
| 49 | Georgia | ~200K | 0.77× | |
| 50 | Texas | ~500K | 0.72× |
The strongest cross-interests of the Tech house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Resident Advisor | Music & Radio | 75.11× | ||
| 02 | Berghain | Music & Radio | 58.41× | ||
| 03 | Mixmag | Music & Radio | 49.56× | ||
| 04 | Martin Garrix | Music & Radio | 19.46× | ||
| 05 | Tiësto | Music & Radio | 17.97× | ||
| 06 | Deep house | Music & Radio | 13.81× | ||
| 07 | Ibiza | Travel & Leisure | 11.85× | ||
| 08 | International education | Business & Career | 9.87× | ||
| 09 | Indoor cycling | Sports | 8.56× | ||
| 10 | House music | Music & Radio | 8.00× | ||
| 11 | Disneyland Paris | Travel & Leisure | 7.19× | ||
| 12 | Electronic dance music | Music & Radio | 6.44× | ||
| 13 | Search engine optimization | Business & Career | 6.22× | ||
| 14 | MLB.com | Sports | 4.25× | ||
| 15 | Dance music | Music & Radio | 3.72× | ||
| 16 | Dancehalls | Music & Radio | 3.62× | ||
| 17 | High school | Business & Career | 3.25× | ||
| 18 | Livemusic | Music & Radio | 2.92× | ||
| 19 | Superman | Movies & TV | 2.11× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.69× | |
| Design Affinity | PREMIUM | 1.67× | |
| Risk Appetite | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Career Orientation | POWER | 0.83× |
Tech house has an estimated audience of 8,546,223 people in United States, concentrated in Ohio and California.
44.3% of Tech house fans are female, 55.7% are male, with an average age of 33.2 years.
Tech house fans show strongest brand affinity for Resident Advisor (75.11×), Berghain (58.41×), and House music (8×) over the country average.
Tech house fans in United States are most concentrated in Ohio (reach ~1M), California (reach ~1M), and New York (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tech house itself, the audience over-indexes on Berghain (58.41×), House music (8×), Deep house (13.81×), and Electronic dance music (6.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tech house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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