Superman Audience in United States

Superman logo

Superman has an estimated audience of 17,943,643 people in United States. 39.9% are female, 60.1% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Batman, Supergirl, Euphoria, Wonder Woman, Superman (TV series).

The average Superman fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Batman, Supergirl, Euphoria, with strongest over-indexing on Batman (4.11× the country average). Demographically, the Superman audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Superman fans

Demographic split for Superman audience in United States
MetricValue
Female39.9%
Male60.1%
Average age29.5
Estimated audience size17,943,643

Audience persona

The typical Superman fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Batman.

Top regions in United States

Top regions ranked by reach for Superman in United States
RegionReachAffinity
California2,405,4181.22×
Texas2,040,9931.32×
Florida1,411,6361.16×
New York1,142,9551.14×
Ohio713,0091.29×
Pennsylvania678,2541.12×
Illinois650,9591.09×
Georgia623,6151.13×
North Carolina594,2931.1×
New Jersey524,5401.15×
Michigan483,2551.03×
Arizona479,2431.31×
Virginia451,8161.03×
Tennessee383,7711.07×
Washington358,3201×
Indiana343,4411.05×
Massachusetts335,6610.95×
Missouri309,1821.07×
Maryland307,5091×
Alabama292,6431.17×
Colorado279,6600.99×
South Carolina261,9390.97×
Kentucky255,1441.13×
Wisconsin235,9680.87×
Louisiana228,1420.99×
Minnesota223,2040.87×
Oklahoma221,5181.11×
Oregon198,3980.96×
Nevada197,3711.14×
Connecticut189,3561.05×
Utah183,2331.14×
Arkansas149,4551.01×
Mississippi148,6921.01×
Kansas141,9841×
Iowa132,2550.89×
New Mexico91,7081.02×
Idaho82,6500.92×
Nebraska82,3910.92×
Hawaii75,4580.98×
West Virginia74,6300.89×
New Hampshire57,1470.81×
Maine56,2930.88×
Rhode Island48,1400.84×
Washington, District of Columbia45,9140.85×
Delaware41,1850.83×
Alaska38,2201×
Montana35,7990.72×
South Dakota31,1490.75×
North Dakota27,9840.76×
Vermont20,2000.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superman audience
BrandAffinityCategory
Batman4.11×Movies & TV
Supergirl6.6×Movies & TV
Euphoria2.07×Movies & TV
Wonder Woman5.24×Movies & TV
Superman (TV series)5.12×Movies & TV
Beauty1.75×Beauty & Wellness
Harry Potter2.28×Movies & TV
Peacemaker2.38×Movies & TV
Kristin Kreuk10.5×Movies & TV
Barbie3.27×Movies & TV
Shoes1.58×Fashion & Accessoires
Guardians of the Galaxy (1969 team)7.96×Movies & TV
Books1.63×Literature
My Hero Academia5.33×Literature
Video1.53×Movies & TV
Comics2×Literature
Lace wig2.63×Beauty & Wellness
South Korea3.2×Travel & Leisure
Sabrina Carpenter2.96×Music & Radio
Atlanta2.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superman audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.31
Early Adopter MentalityPOWER1.47
ExtroversionTHRILL1.26
Pet OwnershipJOY1.24
Luxury OrientationPREMIUM1.2
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Superman
CountryShare
United States37.9%
Brazil8.8%
India7.4%

See Superman audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Superman have in United States?

Superman has an estimated audience of 17,943,643 people in United States, concentrated in California and Texas.

What is the gender split and age of Superman fans?

39.9% of Superman fans are female, 60.1% are male, with an average age of 29.5 years.

Which brands do Superman fans like most?

Superman fans show strongest brand affinity for Batman (4.11×), Supergirl (6.6×), and Euphoria (2.07×) over the country average.

Where do Superman fans live in United States?

Superman fans in United States are most concentrated in California (reach 2,405,418), Texas (reach 2,040,993), and Florida (reach 1,411,636). These three regions account for the largest share of the active audience.

What other brands do Superman fans also like?

Beyond Superman itself, the audience over-indexes on Supergirl (6.6×), Euphoria (2.07×), Wonder Woman (5.24×), and Superman (TV series) (5.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.