Rascasse Audience Intelligence

Superman Audience in United States

A data profile of the people who buy, follow and care about Superman in United States — modelled from more than twelve digital signal sources. Superman has an estimated audience of 120,846,173 people in United States.

#1among TV series in United States#1among Movie / TV Show / Series in United States#4in Movies & TV

The average Superman fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supergirl, Batman, Beauty, with strongest over-indexing on Supergirl (6.6× the country average).

Demographically, the Superman audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Superman fan in United States is more male, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for Supergirl.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superman profile in United States.

Audience size
120.8M
in United States
Gender
39.9%♀
60.1% male
Age
29.5
average years
Country rank
#50
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superman viewers

39.9% are female, 60.1% are male, average age 29.5.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Superman audience in United States
MetricValue
Female39.9%
Male60.1%
Average age29.5
Estimated audience size120,846,173
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Superman audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3916%
40-4910%
50+5%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Superman audience comes from United States.

Worldwide audience distribution share by country for Superman
CountryShare
United States48.6%
Brazil12.4%
India10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superman audience in United States is strongest.

Fig. 05

Top regions by affinity

Superman fans by region: top regions in United States
#RegionReachAffinity×
01Texas~15M1.28×
02California~18M1.24×
03Arizona~3.5M1.24×
04Ohio~5M1.22×
05Utah~1.5M1.22×
06Nevada~1.5M1.14×
07New Jersey~4M1.12×
08Alabama~2M1.11×
09Kentucky~2M1.11×
10Georgia~4.5M1.10×
11Oklahoma~1.5M1.09×
12New Mexico~700K1.09×
13Florida~10M1.07×
14Illinois~5M1.07×
15Missouri~2.5M1.06×
16Pennsylvania~5M1.05×
17New York~8M1.04×
18Alaska~300K1.04×
19Michigan~3.5M1.03×
20Virginia~3.5M1.03×
21Connecticut~1.5M1.03×
22North Carolina~4M1.02×
23Washington~3M1.02×
24Arkansas~1M1.02×
25Tennessee~2.5M1.01×
26Indiana~2.5M1.01×
27Maryland~2.5M1.01×
28Kansas~1M1.01×
29Oregon~1.5M1.00×
30Idaho~700K1.00×
31Colorado~2M0.99×
32Mississippi~1M0.99×
33Massachusetts~2.5M0.96×
34South Carolina~2M0.96×
35Louisiana~1.5M0.96×
36Nebraska~600K0.94×
37Hawaii~500K0.94×
38Iowa~1M0.92×
39West Virginia~600K0.92×
40Delaware~300K0.92×
41Minnesota~1.5M0.90×
42Rhode Island~400K0.90×
43Wisconsin~2M0.89×
44Maine~400K0.89×
45Washington, District of Columbia~400K0.88×
46North Dakota~200K0.84×
47New Hampshire~400K0.83×
48South Dakota~300K0.83×
49Montana~300K0.76×
50Vermont~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Superman, United States
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superman audience
#·InterestCategoryAffinity×
01Kristin KreukMovies & TV10.50×
02Guardians of the Galaxy (1969 team)Movies & TV7.96×
03Masters of the Universe (comics)Literature6.97×
04SupergirlMovies & TV6.60×
05Tom WellingMovies & TV6.40×
06My Hero AcademiaLiterature5.33×
07Wonder WomanMovies & TV5.24×
08Superman (TV series)Movies & TV5.12×
09Tom HollandMovies & TV4.77×
10BatmanMovies & TV4.11×
11BarbieMovies & TV3.27×
12South KoreaTravel & Leisure3.20×
13Lace wigBeauty & Wellness2.63×
14PeacemakerMovies & TV2.38×
15Harry PotterMovies & TV2.28×
16ComicsLiterature2.00×
17BeautyBeauty & Wellness1.75×
18BooksLiterature1.63×
19ShoesFashion & Accessoires1.58×
20VideoMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superman audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
Early Adopter MentalityPOWER1.34×
Social Media UsageJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superman audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.56×
Need for SecurityCONSERVATISM0.60×
Price SensitivityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Superman have in United States?

Superman has an estimated audience of 120,846,173 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Superman viewers?

39.9% of Superman fans are female, 60.1% are male, with an average age of 29.5 years.

03

Which brands do Superman fans like most?

Superman fans show strongest brand affinity for Supergirl (6.6×), Batman (4.11×), and Beauty (1.75×) over the country average.

04

Where do Superman fans live in United States?

Superman fans in United States are most concentrated in California (reach ~18M), Texas (reach ~15M), and Florida (reach ~10M). These three regions account for the largest share of the active audience.

05

What other brands do Superman fans also like?

Beyond Superman itself, the audience over-indexes on Batman (4.11×), Beauty (1.75×), Wonder Woman (5.24×), and Superman (TV series) (5.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Superman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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