Superman Audience in United States
Superman has an estimated audience of 134,978,917 people in United States. 39.9% are female, 60.1% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Batman, Supergirl, Wonder Woman, Superman (TV series), Beauty.
The average Superman fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Batman, Supergirl, Wonder Woman, with strongest over-indexing on Batman (4.11× the country average). Demographically, the Superman audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Superman viewers
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 29.5 |
| Estimated audience size | 134,978,917 |
Audience persona
The typical Superman fan in United States is more male, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for Batman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | ~18M | 1.22× |
| Texas | ~15M | 1.32× |
| Florida | ~11M | 1.16× |
| New York | ~8.5M | 1.14× |
| Ohio | ~5.5M | 1.29× |
| Pennsylvania | ~5M | 1.12× |
| Illinois | ~5M | 1.09× |
| Georgia | ~4.5M | 1.13× |
| North Carolina | ~4.5M | 1.1× |
| New Jersey | ~4M | 1.15× |
| Michigan | ~3.5M | 1.03× |
| Arizona | ~3.5M | 1.31× |
| Virginia | ~3.5M | 1.03× |
| Tennessee | ~3M | 1.07× |
| Washington | ~2.5M | 1× |
| Indiana | ~2.5M | 1.05× |
| Massachusetts | ~2.5M | 0.95× |
| Missouri | ~2.5M | 1.07× |
| Maryland | ~2.5M | 1× |
| Alabama | ~2M | 1.17× |
| Colorado | ~2M | 0.99× |
| South Carolina | ~2M | 0.97× |
| Kentucky | ~2M | 1.13× |
| Wisconsin | ~2M | 0.87× |
| Louisiana | ~1.5M | 0.99× |
| Minnesota | ~1.5M | 0.87× |
| Oklahoma | ~1.5M | 1.11× |
| Oregon | ~1.5M | 0.96× |
| Nevada | ~1.5M | 1.14× |
| Connecticut | ~1.5M | 1.05× |
| Utah | ~1.5M | 1.14× |
| Arkansas | ~1M | 1.01× |
| Mississippi | ~1M | 1.01× |
| Kansas | ~1M | 1× |
| Iowa | ~1M | 0.9× |
| New Mexico | ~700K | 1.02× |
| Idaho | ~600K | 0.92× |
| Nebraska | ~600K | 0.92× |
| Hawaii | ~600K | 0.98× |
| West Virginia | ~600K | 0.89× |
| New Hampshire | ~400K | 0.81× |
| Maine | ~400K | 0.88× |
| Rhode Island | ~400K | 0.84× |
| Washington, District of Columbia | ~300K | 0.85× |
| Delaware | ~300K | 0.83× |
| Alaska | ~300K | 1× |
| Montana | ~300K | 0.72× |
| South Dakota | ~200K | 0.76× |
| North Dakota | ~200K | 0.76× |
| Vermont | ~200K | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Batman | 4.11× | Movies & TV |
| Supergirl | 6.6× | Movies & TV |
| Wonder Woman | 5.24× | Movies & TV |
| Superman (TV series) | 5.12× | Movies & TV |
| Beauty | 1.75× | Beauty & Wellness |
| Peacemaker | 2.38× | Movies & TV |
| Harry Potter | 2.28× | Movies & TV |
| Arrow | 3.61× | Movies & TV |
| Kristin Kreuk | 10.5× | Movies & TV |
| Barbie | 3.27× | Movies & TV |
| Shoes | 1.58× | Fashion & Accessoires |
| Guardians of the Galaxy (1969 team) | 7.96× | Movies & TV |
| Books | 1.63× | Literature |
| My Hero Academia | 5.33× | Literature |
| The Flash | 4.05× | Movies & TV |
| Video | 1.53× | Movies & TV |
| Comics | 2× | Literature |
| Lace wig | 2.63× | Beauty & Wellness |
| South Korea | 3.2× | Travel & Leisure |
| Sabrina Carpenter | 2.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Early Adopter Mentality | POWER | 1.34 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Social Media Usage | JOY | 1.2 |
| Pet Ownership | JOY | 1.2 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.3% |
| Brazil | 12.5% |
| India | 10.6% |
See Superman audiences in other countries
More TV series audiences in United States
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- Survival skills (36,160,023)
- The Gilded Age (35,295,971)
Frequently asked questions
How many fans does Superman have in United States?
Superman has an estimated audience of 134,978,917 people in United States, concentrated in California and Texas.
What is the gender split and age of Superman viewers?
39.9% of Superman fans are female, 60.1% are male, with an average age of 29.5 years.
Which brands do Superman fans like most?
Superman fans show strongest brand affinity for Batman (4.11×), Supergirl (6.6×), and Wonder Woman (5.24×) over the country average.
Where do Superman fans live in United States?
Superman fans in United States are most concentrated in California (reach ~18M), Texas (reach ~15M), and Florida (reach ~11M). These three regions account for the largest share of the active audience.
What other brands do Superman fans also like?
Beyond Superman itself, the audience over-indexes on Supergirl (6.6×), Wonder Woman (5.24×), Superman (TV series) (5.12×), and Beauty (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.