Barbie (film series) Audience in United States

Barbie (film series) has an estimated audience of 3,056,642 people in United States. 78.3% are female, 21.7% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Polly Pocket, Garfield, Pura Vida, Rami Malek, Horoscope.

The average Barbie (film series) fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Polly Pocket, Garfield, Pura Vida, with strongest over-indexing on Polly Pocket (75.55× the country average). Demographically, the Barbie (film series) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Barbie (film series) fans

Demographic split for Barbie (film series) audience in United States
MetricValue
Female78.3%
Male21.7%
Average age39.0
Estimated audience size3,056,642

Audience persona

The typical Barbie (film series) fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Polly Pocket.

Top regions in United States

Top regions ranked by reach for Barbie (film series) in United States
RegionReachAffinity
California385,9991.15×
Texas341,4431.3×
Florida227,6571.1×
New York176,7961.04×
Illinois111,1311.09×
Georgia106,7921.13×
Pennsylvania103,2461×
Ohio99,9091.06×
North Carolina98,2371.07×
Michigan83,7771.05×
Arizona80,7601.29×
New Jersey79,1961.02×
Virginia75,1781.01×
Tennessee65,3121.07×
Indiana62,6351.12×
Washington58,5500.95×
Massachusetts56,8610.94×
Alabama56,3581.32×
Maryland54,3211.03×
Missouri52,1671.06×
South Carolina48,8511.06×
Wisconsin45,0910.98×
Louisiana44,8841.14×
Colorado44,4110.92×
Minnesota41,0980.94×
Kentucky40,0241.04×
Oklahoma38,0661.12×
Nevada37,5801.27×
Oregon31,5830.9×
Utah31,0761.14×
Connecticut29,1400.95×
Mississippi27,8181.1×
Arkansas27,1341.08×
Iowa25,7841.02×
Kansas23,3290.97×
Nebraska15,0940.98×
New Mexico14,7800.96×
West Virginia14,7491.04×
Idaho14,0260.92×
Hawaii10,8230.82×
New Hampshire9,2850.77×
Maine8,0500.74×
Rhode Island7,9760.82×
Delaware7,3070.87×
Montana6,5930.78×
Washington, District of Columbia6,5670.71×
Alaska6,5661×
South Dakota5,9790.85×
North Dakota5,9540.95×
Vermont3,6770.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbie (film series) audience
BrandAffinityCategory
Polly Pocket75.55×Kids & Family
Garfield41.9×Movies & TV
Pura Vida46.24×Fashion & Accessoires
Rami Malek25.05×Movies & TV
Horoscope13.08×Health
Sesame Street18.01×Kids & Family
Superman3.26×Movies & TV
Michael Fassbender20×Movies & TV
Greta Gerwig25.94×Movies & TV
Kia Sportage19.6×Cars & Mobility
United States national football team13.87×Sports
Anime and manga fandom4.78×Literature
US Open (tennis)8.26×Sports
Maria Sharapova19.2×Sports
Björk15.77×Music & Radio
Luxury Bags15.5×Fashion & Accessoires
Andre Agassi20×Sports
Hair Extensions4.23×Beauty & Wellness
Luxury Travel8.73×Travel & Leisure
Sofia Coppola15.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbie (film series) audience
TraitClusterScore
Luxury OrientationPREMIUM3.21
Risk AppetiteTHRILL1.64
ExtroversionTHRILL1.46
TraditionCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.35
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Barbie (film series)
CountryShare
Brazil17.9%
United States15.5%
Germany7.3%

See Barbie (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Barbie (film series) have in United States?

Barbie (film series) has an estimated audience of 3,056,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbie (film series) fans?

78.3% of Barbie (film series) fans are female, 21.7% are male, with an average age of 39.0 years.

Which brands do Barbie (film series) fans like most?

Barbie (film series) fans show strongest brand affinity for Polly Pocket (75.55×), Garfield (41.9×), and Pura Vida (46.24×) over the country average.

Where do Barbie (film series) fans live in United States?

Barbie (film series) fans in United States are most concentrated in California (reach 385,999), Texas (reach 341,443), and Florida (reach 227,657). These three regions account for the largest share of the active audience.

What other brands do Barbie (film series) fans also like?

Beyond Barbie (film series) itself, the audience over-indexes on Garfield (41.9×), Pura Vida (46.24×), Rami Malek (25.05×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbie (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.