Rascasse Audience Intelligence

Doll Audience in United States

A data profile of the people who buy, follow and care about Doll in United States — modelled from more than twelve digital signal sources. Doll has an estimated audience of 23,005,110 people in United States.

#941among Topic in United States#48in Kids & Family

The average Doll fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Planet Fitness, Child development, with strongest over-indexing on Superman (1.78× the country average).

Demographically, the Doll audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Doll fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doll profile in United States.

Audience size
23M
in United States
Gender
70.1%♀
29.9% male
Age
35.8
average years
Country rank
#1376
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doll fans

70.1% are female, 29.9% are male, average age 35.8.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Doll audience in United States
MetricValue
Female70.1%
Male29.9%
Average age35.8
Estimated audience size23,005,110
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Doll audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Doll audience comes from United States.

Worldwide audience distribution share by country for Doll
CountryShare
United States18.2%
Japan9.9%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doll audience in United States is strongest.

Fig. 05

Top regions by affinity

Doll fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~200K3.55×
02Alabama~400K1.20×
03Mississippi~200K1.18×
04Tennessee~500K1.12×
05Texas~2M1.11×
06Louisiana~300K1.11×
07West Virginia~100K1.09×
08Arkansas~200K1.08×
09Oklahoma~300K1.07×
10Georgia~800K1.06×
11California~2.5M1.05×
12Rhode Island~80K1.05×
13Kentucky~300K1.03×
14New York~1.5M1.02×
15Indiana~400K1.02×
16Pennsylvania~800K1.01×
17North Carolina~700K1.01×
18South Carolina~300K1.01×
19Illinois~800K1.00×
20New Mexico~100K0.99×
21Florida~1.5M0.98×
22Virginia~500K0.98×
23Michigan~600K0.97×
24Arizona~500K0.97×
25Nevada~200K0.97×
26New Jersey~600K0.95×
27Iowa~200K0.95×
28Ohio~700K0.94×
29Kansas~200K0.94×
30Missouri~300K0.93×
31Washington~400K0.92×
32Maryland~400K0.92×
33Oregon~200K0.92×
34Connecticut~200K0.92×
35Nebraska~100K0.92×
36South Dakota~50K0.92×
37Wisconsin~300K0.91×
38Utah~200K0.90×
39Idaho~100K0.90×
40North Dakota~40K0.90×
41Minnesota~300K0.87×
42Hawaii~90K0.87×
43Massachusetts~400K0.86×
44Delaware~50K0.85×
45Maine~70K0.82×
46New Hampshire~70K0.80×
47Montana~50K0.80×
48Colorado~300K0.79×
49Vermont~30K0.76×
50Washington, District of Columbia~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Doll, United States
0.68×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doll audience
#·InterestCategoryAffinity×
01Office suppliesBusiness & Career4.28×
02MothercareKids & Family3.83×
03Universal StudiosMovies & TV3.81×
04Child developmentBusiness & Career3.77×
05Cloth diaperKids & Family3.35×
06FunkoKids & Family3.21×
07Diaper bagKids & Family3.16×
08MetaphysicsBusiness & Career2.35×
09Baby foodKids & Family2.17×
10Planet FitnessSports2.01×
11LegoKids & Family1.97×
12SupermanMovies & TV1.78×
13Vintage clothingFashion & Accessoires1.78×
14Real propertyHome & Garden1.71×
15MilkFood & Beverages1.66×
16BatmanMovies & TV1.65×
17Bass guitarMusic & Radio1.64×
18Five BelowShopping1.61×
19Subscription business modelShopping1.59×
20Fine artBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doll audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Community OrientationOPEN1.23×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doll audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Social Media UsageJOY0.89×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doll have in United States?

Doll has an estimated audience of 23,005,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Doll fans?

70.1% of Doll fans are female, 29.9% are male, with an average age of 35.8 years.

03

Which brands do Doll fans like most?

Doll fans show strongest brand affinity for Superman (1.78×), Planet Fitness (2.01×), and Child development (3.77×) over the country average.

04

Where do Doll fans live in United States?

Doll fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Doll fans also like?

Beyond Doll itself, the audience over-indexes on Planet Fitness (2.01×), Child development (3.77×), Diaper bag (3.16×), and Metaphysics (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Doll audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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