Doll Audience in United States

Doll has an estimated audience of 23,005,110 people in United States. 70.1% are female, 29.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Beetlejuice, DeviantArt.

The average Doll fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (14.16× the country average). Demographically, the Doll audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Doll fans

Demographic split for Doll audience in United States
MetricValue
Female70.1%
Male29.9%
Average age35.8
Estimated audience size23,005,110

Audience persona

The typical Doll fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Doll in United States
RegionReachAffinity
California2,785,5141.1×
Texas2,344,2391.19×
Florida1,563,7101×
New York1,392,1791.08×
Illinois804,2421.05×
Pennsylvania802,3771.04×
Georgia782,3651.1×
North Carolina735,2331.06×
Ohio688,3450.97×
Michigan600,9521×
New Jersey578,8910.99×
Virginia566,0701.01×
Tennessee523,3361.13×
Arizona460,5220.98×
Indiana443,6071.06×
Washington439,5980.95×
Massachusetts398,1570.88×
Alabama387,6561.21×
Maryland362,6840.92×
South Carolina356,2411.03×
Missouri350,9100.95×
Louisiana331,5861.12×
Wisconsin318,2830.92×
Kentucky301,7901.05×
Minnesota292,6970.89×
Colorado290,0200.8×
Oklahoma278,8781.09×
Oregon242,8760.92×
Mississippi218,2121.15×
Nevada218,1600.98×
Connecticut213,4820.93×
Arkansas204,7021.08×
Utah184,7380.9×
Iowa177,4080.94×
Alaska173,9183.53×
Kansas171,4700.95×
West Virginia111,7881.04×
New Mexico111,0520.96×
Nebraska102,9110.89×
Idaho100,5230.87×
Hawaii81,9620.83×
Rhode Island74,9451.02×
New Hampshire66,5900.73×
Maine62,6590.76×
Delaware50,0100.79×
South Dakota45,0040.85×
Montana44,9570.7×
Washington, District of Columbia41,1060.59×
North Dakota37,8430.8×
Vermont23,5190.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doll audience
BrandAffinityCategory
Capital One14.16×Business & Career
Google Maps12.18×Internet & Social Media
Indeed.com11.3×Business & Career
Beetlejuice12.16×Movies & TV
DeviantArt15.02×Internet & Social Media
Circle K14.73×Shopping
CarGurus12.18×Cars & Mobility
Bruce Willis14.58×Movies & TV
AccuWeather12.33×Home & Garden
Khan Academy15.94×Business & Career
Diane Keaton11.43×Movies & TV
Billy Bob Thornton15.33×Movies & TV
Google News9.94×News
Aaron Rodgers10.57×Sports
Blake Lively15.76×Movies & TV
Kendra Scott17.03×Fashion & Accessoires
ICloud14.86×Technology & Electronics
Enterprise Rent-A-Car9.55×Cars & Mobility
Harrison Ford16.92×Movies & TV
Catherine Zeta-Jones17.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doll audience
TraitClusterScore
ExtroversionTHRILL1.52
Early Adopter MentalityPOWER1.34
CreativityOPEN1.28
DIY MentalityTHRILL1.22
Price SensitivityPREMIUM1.2
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Doll
CountryShare
United States18.2%
Japan9.9%
China5.1%

See Doll audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Doll have in United States?

Doll has an estimated audience of 23,005,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Doll fans?

70.1% of Doll fans are female, 29.9% are male, with an average age of 35.8 years.

Which brands do Doll fans like most?

Doll fans show strongest brand affinity for Capital One (14.16×), Google Maps (12.18×), and Indeed.com (11.3×) over the country average.

Where do Doll fans live in United States?

Doll fans in United States are most concentrated in California (reach 2,785,514), Texas (reach 2,344,239), and Florida (reach 1,563,710). These three regions account for the largest share of the active audience.

What other brands do Doll fans also like?

Beyond Doll itself, the audience over-indexes on Google Maps (12.18×), Indeed.com (11.3×), Beetlejuice (12.16×), and DeviantArt (15.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.