Doll Audience in United States

Doll logo

Doll has an estimated audience of 23,005,110 people in United States. 70.1% are female, 29.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Grinch, Governor of Michigan, Wok.

The average Doll fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Grinch, with strongest over-indexing on Goop (17.23× the country average). Demographically, the Doll audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Doll fans

Demographic split for Doll audience in United States
MetricValue
Female70.1%
Male29.9%
Average age35.8
Estimated audience size23,005,110

Audience persona

The typical Doll fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Doll in United States
RegionReachAffinity
California2,785,5141.1×
Texas2,344,2391.19×
Florida1,563,7101×
New York1,392,1791.08×
Illinois804,2421.05×
Pennsylvania802,3771.04×
Georgia782,3651.1×
North Carolina735,2331.06×
Ohio688,3450.97×
Michigan600,9521×
New Jersey578,8910.99×
Virginia566,0701.01×
Tennessee523,3361.13×
Arizona460,5220.98×
Indiana443,6071.06×
Washington439,5980.95×
Massachusetts398,1570.88×
Alabama387,6561.21×
Maryland362,6840.92×
South Carolina356,2411.03×
Missouri350,9100.95×
Louisiana331,5861.12×
Wisconsin318,2830.92×
Kentucky301,7901.05×
Minnesota292,6970.89×
Colorado290,0200.8×
Oklahoma278,8781.09×
Oregon242,8760.92×
Mississippi218,2121.15×
Nevada218,1600.98×
Connecticut213,4820.93×
Arkansas204,7021.08×
Utah184,7380.9×
Iowa177,4080.94×
Alaska173,9183.53×
Kansas171,4700.95×
West Virginia111,7881.04×
New Mexico111,0520.96×
Nebraska102,9110.89×
Idaho100,5230.87×
Hawaii81,9620.83×
Rhode Island74,9451.02×
New Hampshire66,5900.73×
Maine62,6590.76×
Delaware50,0100.79×
South Dakota45,0040.85×
Montana44,9570.7×
Washington, District of Columbia41,1060.59×
North Dakota37,8430.8×
Vermont23,5190.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doll audience
BrandAffinityCategory
Goop17.23×Internet & Social Media
Vocal harmony9.64×Music & Radio
Grinch8.51×Movies & TV
Governor of Michigan14.86×Politics & Society
Wok12.32×Food & Beverages
Google Home12.11×Technology & Electronics
Hibachi12.91×Food & Beverages
Grace Slick13.57×Music & Radio
headspace13.68×Health
Dog breed1.56×Pets & Animals
Cherish (group)14.07×Music & Radio
Fairy godmother9.01×Literature
No Escape (1994 film)13.48×Movies & TV
Combat sport1.78×Sports
Guitarist (magazine)12.31×Music & Radio
Hipster9.98×Politics & Society
Historic site4.26×Arts & Culture
El Paso County, Colorado12.71×Travel & Leisure
Hardik Pandya14.9×Sports
Home staging5.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doll audience
TraitClusterScore
ExtroversionTHRILL1.52
Early Adopter MentalityPOWER1.34
CreativityOPEN1.28
DIY MentalityTHRILL1.22
Price SensitivityPREMIUM1.2
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Doll
CountryShare
United States18.2%
Japan9.9%
China5.1%

See Doll audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Doll have in United States?

Doll has an estimated audience of 23,005,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Doll fans?

70.1% of Doll fans are female, 29.9% are male, with an average age of 35.8 years.

Which brands do Doll fans like most?

Doll fans show strongest brand affinity for Goop (17.23×), Vocal harmony (9.64×), and Grinch (8.51×) over the country average.

Where do Doll fans live in United States?

Doll fans in United States are most concentrated in California (reach 2,785,514), Texas (reach 2,344,239), and Florida (reach 1,563,710). These three regions account for the largest share of the active audience.

What other brands do Doll fans also like?

Beyond Doll itself, the audience over-indexes on Vocal harmony (9.64×), Grinch (8.51×), Governor of Michigan (14.86×), and Wok (12.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.