A data profile of the people who buy, follow and care about Doll in Spain — modelled from more than twelve digital signal sources. Doll has an estimated audience of 4,116,513 people in Spain.
Doll has an estimated audience of 4,116,513 people in Spain. 65.9% are female, 34.1% are male, average age 44.6. Top brand affinities: Flower bouquet, Volunteering, Rayo Vallecano, Uniqlo, Child development.
Top brand affinities include Flower bouquet, Volunteering, Rayo Vallecano, with strongest over-indexing on Flower bouquet (6.05× the country average).
Demographically, the Doll audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Creativity, Community Orientation.
The typical Doll fan in Spain is more female, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Flower bouquet.
The key figures that characterise the Doll profile in Spain.
65.9% are female, 34.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.6 |
| Estimated audience size | 4,116,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Doll audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
The strongest cross-interests of the Doll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower bouquet | Home & Garden | 6.05× | ||
| 02 | Parental leave | Kids & Family | 5.31× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 5.26× | ||
| 04 | Barbie | Kids & Family | 4.92× | ||
| 05 | Volunteering | Politics & Society | 4.91× | ||
| 06 | Floral design | Home & Garden | 4.63× | ||
| 07 | Baby food | Kids & Family | 4.50× | ||
| 08 | Child development | Business & Career | 4.09× | ||
| 09 | Roblox | Games | 4.01× | ||
| 10 | Uniqlo | Shopping | 3.27× | ||
| 11 | Anthropology | Business & Career | 2.75× | ||
| 12 | Knitting | Home & Garden | 2.55× | ||
| 13 | Confectionery | Food & Beverages | 2.40× | ||
| 14 | Genetics | Kids & Family | 2.20× | ||
| 15 | Superman | Movies & TV | 2.09× | ||
| 16 | Badoo | Internet & Social Media | 1.97× | ||
| 17 | Toys | Games | 1.85× | ||
| 18 | Sewing | Home & Garden | 1.85× | ||
| 19 | Apartment | Business & Career | 1.80× | ||
| 20 | Hobby | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.48× | |
| Community Orientation | OPEN | 1.46× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.87× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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