A data profile of the people who buy, follow and care about Knitting in Spain — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 4,614,308 people in Spain.
The average Knitting fan in Spain is 46.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Crochet, Knitting needle, Yarn, with strongest over-indexing on Crochet (10.31× the country average).
Demographically, the Knitting audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Tradition, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Knitting fan in Spain is more female, around 46.8 years old, with strong Tradition tendencies and a notable affinity for Crochet.
The key figures that characterise the Knitting profile in Spain.
80.7% are female, 19.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 46.8 |
| Estimated audience size | 4,614,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 36% |
of the worldwide Knitting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
Where the Knitting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.47× | |
| 02 | Community of Madrid | ~1M | 1.28× | |
| 03 | Comunidad Valenciana | ~600K | 1.10× | |
| 04 | Galicia | ~200K | 1.09× | |
| 05 | Region of Murcia | ~200K | 1.01× | |
| 06 | Andalusia | ~900K | 1.00× | |
| 07 | Canary Islands | ~200K | 1.00× | |
| 08 | Balearic Islands | ~100K | 1.00× | |
| 09 | Aragon | ~100K | 1.00× | |
| 10 | Navarre | ~60K | 0.98× | |
| 11 | La Rioja | ~30K | 0.98× | |
| 12 | Basque Autonomous Country | ~200K | 0.96× | |
| 13 | Principality of Asturias | ~100K | 0.95× | |
| 14 | Castile and León | ~200K | 0.94× | |
| 15 | Cantabria | ~50K | 0.94× | |
| 16 | Castilla-La Mancha | ~200K | 0.93× | |
| 17 | Extremadura | ~90K | 0.90× |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tunisian crochet | Home & Garden | 17.28× | ||
| 02 | Knitting needle | Fashion & Accessoires | 14.53× | ||
| 03 | Knitting pattern | Fashion & Accessoires | 13.60× | ||
| 04 | Needlework | Home & Garden | 13.07× | ||
| 05 | Ravelry | Internet & Social Media | 12.71× | ||
| 06 | Crochet | Home & Garden | 10.31× | ||
| 07 | Yarn | Fashion & Accessoires | 9.46× | ||
| 08 | Cross-stitch | Home & Garden | 8.03× | ||
| 09 | Weaving | Fashion & Accessoires | 7.57× | ||
| 10 | Sewing machine | Home & Garden | 7.47× | ||
| 11 | Textile arts | Arts & Culture | 7.15× | ||
| 12 | Quilting | Home & Garden | 7.09× | ||
| 13 | Sewing | Home & Garden | 5.85× | ||
| 14 | Embroidery | Home & Garden | 5.85× | ||
| 15 | Fiber | Health | 4.61× | ||
| 16 | Wool | Fashion & Accessoires | 4.45× | ||
| 17 | Deco | Home & Garden | 2.59× | ||
| 18 | Handicraft | Home & Garden | 2.40× | ||
| 19 | Aldi | Shopping | 2.37× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.78× | |
| Design Affinity | PREMIUM | 1.51× | |
| Creativity | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Risk Appetite | THRILL | 0.59× | |
| Early Adopter Mentality | POWER | 0.67× |
Knitting has an estimated audience of 4,614,308 people in Spain, concentrated in Catalonia and Community of Madrid.
80.7% of Knitting fans are female, 19.3% are male, with an average age of 46.8 years.
Knitting fans show strongest brand affinity for Crochet (10.31×), Knitting needle (14.53×), and Yarn (9.46×) over the country average.
Knitting fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Knitting itself, the audience over-indexes on Knitting needle (14.53×), Yarn (9.46×), Sewing (5.85×), and Sewing machine (7.47×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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