A data profile of the people who buy, follow and care about Knitting in India — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 3,949,053 people in India.
The average Knitting fan in India is 32.5 years old, more female, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Yarn, Crochet, Knitting needle, with strongest over-indexing on Yarn (6.52× the country average).
Demographically, the Knitting audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Knitting fan in India is more female, around 32.5 years old, with strong Tradition tendencies and a notable affinity for Yarn.
The key figures that characterise the Knitting profile in India.
57.1% are female, 42.9% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 32.5 |
| Estimated audience size | 3,949,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Knitting audience comes from India.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
Where the Knitting audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~8K | 1.59× | |
| 02 | Tamil Nadu | ~100K | 1.36× | |
| 03 | Nagaland | ~4K | 1.36× | |
| 04 | Arunachal Pradesh | ~3K | 1.34× | |
| 05 | Meghalaya | ~5K | 1.20× | |
| 06 | Mizoram | ~3K | 1.13× | |
| 07 | Punjab (region) | ~60K | 1.10× | |
| 08 | Tripura | ~6K | 1.07× | |
| 09 | Jammu and Kashmir | ~20K | 1.06× | |
| 10 | Assam | ~40K | 1.04× | |
| 11 | Sikkim | ~2K | 1.04× | |
| 12 | Karnataka | ~100K | 1.03× | |
| 13 | Uttar Pradesh | ~200K | 0.99× | |
| 14 | Uttarakhand | ~20K | 0.95× | |
| 15 | Telangana | ~50K | 0.94× | |
| 16 | Maharashtra | ~200K | 0.93× | |
| 17 | Kerala | ~50K | 0.92× | |
| 18 | Goa | ~4K | 0.92× | |
| 19 | Himachal Pradesh | ~10K | 0.87× | |
| 20 | Haryana | ~40K | 0.84× | |
| 21 | Gujarat | ~90K | 0.81× | |
| 22 | Andhra Pradesh | ~40K | 0.81× | |
| 23 | Chhattisgarh | ~20K | 0.75× | |
| 24 | Jharkhand | ~30K | 0.74× | |
| 25 | Madhya Pradesh | ~50K | 0.69× | |
| 26 | West Bengal | ~80K | 0.67× | |
| 27 | Rajasthan | ~60K | 0.67× | |
| 28 | Odisha | ~30K | 0.64× | |
| 29 | Bihar | ~50K | 0.60× |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Needlework | Home & Garden | 14.36× | ||
| 02 | Crochet | Home & Garden | 7.15× | ||
| 03 | Knitting needle | Fashion & Accessoires | 6.97× | ||
| 04 | Yarn | Fashion & Accessoires | 6.52× | ||
| 05 | Pattern (sewing) | Home & Garden | 4.36× | ||
| 06 | Kalamkari | Home & Garden | 3.62× | ||
| 07 | Kinesiology | Health | 3.42× | ||
| 08 | Cross-stitch | Home & Garden | 3.29× | ||
| 09 | Stove | Home & Garden | 3.14× | ||
| 10 | Wedding reception | Kids & Family | 2.83× | ||
| 11 | Shalwar kameez | Fashion & Accessoires | 2.47× | ||
| 12 | Rajasthan Royals | Sports | 2.46× | ||
| 13 | Bhojpuri language | Politics & Society | 2.19× | ||
| 14 | Expensive Taste | Business & Career | 2.16× | ||
| 15 | Pakistan | Travel & Leisure | 1.95× | ||
| 16 | New Delhi | Travel & Leisure | 1.88× | ||
| 17 | Indo-Aryan languages | Politics & Society | 1.86× | ||
| 18 | Aaj Tak | Movies & TV | 1.74× | ||
| 19 | Sari | Fashion & Accessoires | 1.73× | ||
| 20 | Outdoor recreation | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.71× | |
| Extroversion | THRILL | 1.64× | |
| Urban Lifestyle | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Sustainability | BALANCE | 0.65× | |
| Career Orientation | POWER | 0.65× |
Knitting has an estimated audience of 3,949,053 people in India, concentrated in Uttar Pradesh and Maharashtra.
57.1% of Knitting fans are female, 42.9% are male, with an average age of 32.5 years.
Knitting fans show strongest brand affinity for Yarn (6.52×), Crochet (7.15×), and Knitting needle (6.97×) over the country average.
Knitting fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Knitting itself, the audience over-indexes on Crochet (7.15×), Knitting needle (6.97×), Rajasthan Royals (2.46×), and Needlework (14.36×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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