A data profile of the people who buy, follow and care about Knitting in Portugal — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 1,719,922 people in Portugal.
Knitting has an estimated audience of 1,719,922 people in Portugal. 82.2% are female, 17.8% are male, average age 47.7. Top brand affinities: Crochet, Deco, Sewing, Pillow, Pattern (sewing).
Top brand affinities include Crochet, Deco, Sewing, with strongest over-indexing on Crochet (3.8× the country average).
Demographically, the Knitting audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Knitting fan in Portugal is more female, around 47.7 years old, with strong Individualism tendencies and a notable affinity for Crochet.
The key figures that characterise the Knitting profile in Portugal.
82.2% are female, 17.8% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 47.7 |
| Estimated audience size | 1,719,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide Knitting audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 3.80× | ||
| 02 | Pattern (sewing) | Home & Garden | 3.75× | ||
| 03 | Flower bouquet | Home & Garden | 3.24× | ||
| 04 | Sewing machine | Home & Garden | 3.05× | ||
| 05 | Deco | Home & Garden | 2.99× | ||
| 06 | Blanket | Home & Garden | 2.91× | ||
| 07 | Pillow | Home & Garden | 2.80× | ||
| 08 | Bestseller | Literature | 2.50× | ||
| 09 | Sewing | Home & Garden | 2.49× | ||
| 10 | Decoration | Home & Garden | 2.47× | ||
| 11 | Yarn | Fashion & Accessoires | 2.27× | ||
| 12 | Cotton | Fashion & Accessoires | 2.09× | ||
| 13 | Sleep | Health | 1.95× | ||
| 14 | Flower | Home & Garden | 1.82× | ||
| 15 | Stradivarius | Shopping | 1.67× | ||
| 16 | Blouse | Fashion & Accessoires | 1.65× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 1.61× | ||
| 18 | AliExpress | Shopping | 1.56× | ||
| 19 | Handicraft | Home & Garden | 1.52× | ||
| 20 | Parent | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Design Affinity | PREMIUM | 1.23× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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