Rascasse Audience Intelligence

Shopping Audience in Portugal

A data profile of the people who buy, follow and care about Shopping in Portugal — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 6,998,069 people in Portugal.

#2among Lifestyle cluster in Portugal#3among Topic in Portugal#3in Shopping

The average Shopping fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Braga District.

Demographically, the Shopping audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Mindfulness.

Category: Shopping · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Shopping profile in Portugal.

Audience size
7M
in Portugal
Gender
55.5%♀
44.5% male
Age
45.0
average years
Country rank
#20
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping fans

55.5% are female, 44.5% are male, average age 45.0.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Shopping audience in Portugal
MetricValue
Female55.5%
Male44.5%
Average age45.0
Estimated audience size6,998,069
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Shopping audience in Portugal
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Shopping audience comes from Portugal.

Worldwide audience distribution share by country for Shopping
CountryShare
United States21.8%
Japan7.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Shopping fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~500K2.21×
02Porto District~1.5M1.61×
03Santarém District~400K1.61×
04Lisbon District~2.5M1.56×
05Leiria District~400K1.22×
06Vila Real District~100K1.12×
07Madeira~200K1.10×
08Aveiro District~500K1.03×
09Viana do Castelo District~200K1.03×
10Braga District~700K1.00×
11Coimbra District~300K0.97×
12Castelo Branco District~100K0.91×
13Azores~200K0.89×
14Setúbal District~600K0.76×
15Guarda District~70K0.76×
16Bragança District~60K0.76×
17Beja District~80K0.72×
18Évora District~80K0.68×
19Viseu District~200K0.64×
20Portalegre District~50K0.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.97×
MindfulnessBALANCE0.95×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.79×
Risk AppetiteTHRILL0.79×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Portugal

See Shopping audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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