Rascasse Audience Intelligence

Clothing Audience in Portugal

A data profile of the people who buy, follow and care about Clothing in Portugal — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 6,931,343 people in Portugal.

#4among Lifestyle cluster in Portugal#5among Topic in Portugal#1in Fashion & Accessoires

The average Clothing fan in Portugal is 44.7 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Clothing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Creativity, Pet Ownership.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Clothing profile in Portugal.

Audience size
6.9M
in Portugal
Gender
58.9%♀
41.1% male
Age
44.7
average years
Country rank
#22
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothing fans

58.9% are female, 41.1% are male, average age 44.7.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Clothing audience in Portugal
MetricValue
Female58.9%
Male41.1%
Average age44.7
Estimated audience size6,931,343
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Clothing audience in Portugal
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Clothing audience comes from Portugal.

Worldwide audience distribution share by country for Clothing
CountryShare
United States19.9%
Japan7.9%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothing audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Clothing fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~500K2.00×
02Lisbon District~2.5M1.89×
03Madeira~200K1.57×
04Porto District~1.5M1.39×
05Santarém District~400K1.39×
06Azores~200K1.22×
07Leiria District~400K1.10×
08Setúbal District~800K1.07×
09Coimbra District~300K0.98×
10Braga District~600K0.96×
11Beja District~100K0.93×
12Aveiro District~500K0.92×
13Viana do Castelo District~200K0.92×
14Guarda District~80K0.92×
15Bragança District~70K0.92×
16Portalegre District~70K0.92×
17Castelo Branco District~100K0.90×
18Vila Real District~100K0.90×
19Évora District~100K0.90×
20Viseu District~200K0.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothing audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.04×
Pet OwnershipJOY1.00×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothing audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.76×
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Portugal

See Clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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