A data profile of the people who buy, follow and care about Clothing in Austria — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 4,063,498 people in Austria.
The average Clothing fan in Austria is 40.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Demographically, the Clothing audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The key figures that characterise the Clothing profile in Austria.
59.4% are female, 40.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.8 |
| Estimated audience size | 4,063,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Clothing audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~300K | 1.27× | |
| 02 | Vienna | ~1M | 1.25× | |
| 03 | Tyrol | ~300K | 1.15× | |
| 04 | Vorarlberg | ~200K | 1.07× | |
| 05 | Upper Austria | ~500K | 1.00× | |
| 06 | Carinthia (state) | ~200K | 0.92× | |
| 07 | Styria | ~400K | 0.88× | |
| 08 | Lower Austria | ~500K | 0.85× | |
| 09 | Burgenland | ~90K | 0.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.06× | |
| Luxury Orientation | PREMIUM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.34× | |
| Social Media Usage | JOY | 0.58× | |
| Urban Lifestyle | OPEN | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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