A data profile of the people who buy, follow and care about Clothing in India — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 37,896,086 people in India.
The average Clothing fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Commercial bank, Pernod Ricard, Monarch, with strongest over-indexing on Commercial bank (1.53× the country average).
Demographically, the Clothing audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Clothing fan in India is more male, around 32.0 years old, with strong Creativity tendencies and a notable affinity for Commercial bank.
The key figures that characterise the Clothing profile in India.
32.6% are female, 67.4% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 32.0 |
| Estimated audience size | 37,896,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Clothing audience comes from India.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~50K | 1.35× | |
| 02 | Maharashtra | ~2.5M | 1.30× | |
| 03 | Gujarat | ~1.5M | 1.27× | |
| 04 | Madhya Pradesh | ~900K | 1.19× | |
| 05 | Rajasthan | ~1M | 1.17× | |
| 06 | Punjab (region) | ~600K | 1.16× | |
| 07 | Uttarakhand | ~200K | 1.12× | |
| 08 | Karnataka | ~1M | 1.08× | |
| 09 | Haryana | ~500K | 1.08× | |
| 10 | Arunachal Pradesh | ~20K | 1.06× | |
| 11 | Telangana | ~600K | 1.05× | |
| 12 | Uttar Pradesh | ~2M | 1.04× | |
| 13 | Assam | ~400K | 1.04× | |
| 14 | Nagaland | ~30K | 1.02× | |
| 15 | Meghalaya | ~40K | 0.99× | |
| 16 | Sikkim | ~20K | 0.99× | |
| 17 | Tripura | ~50K | 0.96× | |
| 18 | Chhattisgarh | ~200K | 0.95× | |
| 19 | Tamil Nadu | ~800K | 0.93× | |
| 20 | Jammu and Kashmir | ~200K | 0.93× | |
| 21 | Andhra Pradesh | ~400K | 0.91× | |
| 22 | Himachal Pradesh | ~100K | 0.90× | |
| 23 | Manipur | ~40K | 0.90× | |
| 24 | Jharkhand | ~300K | 0.87× | |
| 25 | Bihar | ~600K | 0.85× | |
| 26 | Mizoram | ~20K | 0.82× | |
| 27 | Kerala | ~500K | 0.81× | |
| 28 | West Bengal | ~900K | 0.76× | |
| 29 | Odisha | ~300K | 0.62× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zimmermann | Home & Garden | 1.69× | ||
| 02 | DeFacto | Fashion & Accessoires | 1.65× | ||
| 03 | White Fox | Pets & Animals | 1.64× | ||
| 04 | Monarch | Politics & Society | 1.61× | ||
| 05 | Country Inns & Suites | Travel & Leisure | 1.61× | ||
| 06 | Morphy Richards | Technology & Electronics | 1.60× | ||
| 07 | Stayfree | Beauty & Wellness | 1.60× | ||
| 08 | Sargodha | Travel & Leisure | 1.58× | ||
| 09 | Miramax | Movies & TV | 1.58× | ||
| 10 | A Little Princess (1995 film) | Movies & TV | 1.58× | ||
| 11 | Stamford International University (Thailand) | Business & Career | 1.57× | ||
| 12 | Industrial technology | Topic | 1.56× | ||
| 13 | Purple.com | Internet & Social Media | 1.56× | ||
| 14 | The Boutique | Travel & Leisure | 1.56× | ||
| 15 | National Careers Service | Business & Career | 1.55× | ||
| 16 | Pernod Ricard | Food & Beverages | 1.54× | ||
| 17 | Dice.com | Business & Career | 1.54× | ||
| 18 | Commercial bank | Business & Career | 1.53× | ||
| 19 | ÇeyizDiyarı | Shopping | 1.53× | ||
| 20 | Baroque | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.04× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Community Orientation | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Spirituality | BALANCE | 0.80× |
Clothing has an estimated audience of 37,896,086 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.6% of Clothing fans are female, 67.4% are male, with an average age of 32.0 years.
Clothing fans show strongest brand affinity for Commercial bank (1.53×), Pernod Ricard (1.54×), and Monarch (1.61×) over the country average.
Clothing fans in India are most concentrated in Maharashtra (reach ~2.5M), Uttar Pradesh (reach ~2M), and Gujarat (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Pernod Ricard (1.54×), Monarch (1.61×), Morphy Richards (1.6×), and Stayfree (1.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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