Rascasse Audience Intelligence

Clothing Audience in Norway

A data profile of the people who buy, follow and care about Clothing in Norway — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 3,040,967 people in Norway.

#11among Lifestyle cluster in Norway
#12among Topic in Norway#1in Fashion & Accessoires

Clothing has an estimated audience of 3,040,967 people in Norway. 61.9% are female, 38.1% are male, average age 45.1.

Demographically, the Clothing audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Patriotism.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Clothing profile in Norway.

Audience size
3M
in Norway
Gender
61.9%
38.1% male
Age
45.1
average years
Country rank
#33
Topic in Norway
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothing fans

61.9% are female, 38.1% are male, average age 45.1.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Clothing audience in Norway
MetricValue
Female61.9%
Male38.1%
Average age45.1
Estimated audience size3,040,967
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Clothing audience in Norway
Age bracketShare%
16-1910%
20-2914%
30-3916%
40-4923%
50+36%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Clothing audience comes from Norway.

Worldwide audience distribution share by country for Clothing
CountryShare
United States19.9%
Japan7.9%
India4.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Clothing audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.91×
PatriotismCONSERVATISM0.76×
Early Adopter MentalityPOWER0.70×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Clothing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.68×
Early Adopter MentalityPOWER0.70×
PatriotismCONSERVATISM0.76×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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