A data profile of the people who buy, follow and care about Clothing in Sweden — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 5,784,235 people in Sweden.
Clothing has an estimated audience of 5,784,235 people in Sweden. 60.9% are female, 39.1% are male, average age 44.7.
Demographically, the Clothing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Design Affinity.
The key figures that characterise the Clothing profile in Sweden.
60.9% are female, 39.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 44.7 |
| Estimated audience size | 5,784,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Clothing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.99× | |
| Design Affinity | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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