Clothing Audience in Brazil
Clothing has an estimated audience of 34,360,647 people in Brazil. 65.0% are female, 35.0% are male, average age 40.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Clothing fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Clothing audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Clothing fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.2 |
| Estimated audience size | 34,360,647 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 8,317,649 | 0.93× |
| Minas Gerais | 4,084,051 | 1.15× |
| Rio de Janeiro | 3,201,567 | 0.99× |
| Bahia | 2,654,741 | 1.17× |
| Rio Grande do Sul | 2,180,807 | 1.08× |
| Paraná | 2,165,273 | 1.03× |
| Pernambuco | 1,691,979 | 1.07× |
| Santa Catarina | 1,675,340 | 1.06× |
| Ceará | 1,394,700 | 0.93× |
| Goiás | 1,351,714 | 1.03× |
| Pará | 994,061 | 0.89× |
| Paraíba | 832,132 | 1.2× |
| Maranhão | 760,760 | 0.89× |
| Espírito Santo | 662,094 | 0.92× |
| Mato Grosso do Sul | 615,032 | 1.23× |
| Rio Grande do Norte | 571,843 | 1× |
| Alagoas | 544,593 | 1.09× |
| Mato Grosso | 533,510 | 0.83× |
| Federal District | 500,357 | 0.87× |
| Amazonas | 498,957 | 0.84× |
| Piauí | 488,499 | 1.02× |
| Sergipe | 392,720 | 1.1× |
| Rondônia | 266,779 | 0.93× |
| Tocantins | 210,154 | 0.92× |
| Acre | 121,925 | 1.02× |
| Amapá | 99,668 | 0.82× |
| Roraima | 96,006 | 0.99× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.19 |
| Creativity | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.1 |
| Design Affinity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
See Clothing audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.