Rascasse Audience Intelligence

Clothing Audience in Brazil

A data profile of the people who buy, follow and care about Clothing in Brazil — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 34,360,647 people in Brazil.

#11among Lifestyle cluster in Brazil#13among Topic in Brazil#1in Fashion & Accessoires

The average Clothing fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothing profile in Brazil.

Audience size
34.4M
in Brazil
Gender
65.0%♀
35.0% male
Age
40.2
average years
Country rank
#37
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothing fans

65.0% are female, 35.0% are male, average age 40.2.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Clothing audience in Brazil
MetricValue
Female65.0%
Male35.0%
Average age40.2
Estimated audience size34,360,647
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Clothing audience in Brazil
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Clothing audience comes from Brazil.

Worldwide audience distribution share by country for Clothing
CountryShare
United States19.9%
Japan7.9%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothing audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Clothing fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso do Sul~600K1.19×
02Paraíba~800K1.17×
03Bahia~2.5M1.16×
04Minas Gerais~4M1.15×
05Rio Grande do Sul~2M1.07×
06Pernambuco~1.5M1.07×
07Alagoas~500K1.07×
08Sergipe~400K1.07×
09Santa Catarina~1.5M1.06×
10Paraná~2M1.03×
11Goiás~1.5M1.03×
12Piauí~500K1.02×
13Acre~100K1.01×
14Rio Grande do Norte~600K1.00×
15Roraima~100K1.00×
16Rio de Janeiro~3M0.99×
17Rondônia~300K0.95×
18Tocantins~200K0.95×
19São Paulo~8.5M0.93×
20Ceará~1.5M0.93×
21Espírito Santo~700K0.93×
22Amapá~100K0.92×
23Pará~1M0.90×
24Maranhão~800K0.90×
25Federal District~500K0.89×
26Amazonas~500K0.87×
27Mato Grosso~600K0.86×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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