Clothing Audience in United States

Clothing logo

Clothing has an estimated audience of 156,682,738 people in United States. 57.0% are female, 43.0% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Hair Extensions, Love & Hip Hop: Atlanta, Harmonica, MLB.com, Sabrina Carpenter.

The average Clothing fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hair Extensions, Love & Hip Hop: Atlanta, Harmonica, with strongest over-indexing on Hair Extensions (3.87× the country average). Demographically, the Clothing audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

Demographics of Clothing fans

Demographic split for Clothing audience in United States
MetricValue
Female57.0%
Male43.0%
Average age39.8
Estimated audience size156,682,738

Audience persona

The typical Clothing fan in United States is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Clothing in United States
RegionReachAffinity
California21,273,3191.23×
Texas14,714,9171.09×
New York12,318,8701.41×
Florida11,496,2651.08×
Illinois6,211,0781.19×
Georgia5,682,0401.18×
Pennsylvania5,497,3091.04×
North Carolina4,958,4031.05×
Ohio4,606,6810.95×
New Jersey4,439,1861.11×
Michigan4,090,2891×
Virginia4,076,9251.07×
Massachusetts3,502,3821.13×
Washington3,477,0791.11×
Tennessee3,292,8771.05×
Arizona3,171,0820.99×
Indiana3,027,7131.06×
Maryland2,996,0401.11×
Missouri2,590,0111.03×
South Carolina2,447,0021.04×
Alabama2,352,6591.07×
Colorado2,266,2810.92×
Minnesota2,243,2111×
Louisiana2,225,0291.1×
Wisconsin2,074,7030.88×
Oregon2,058,7021.15×
Kentucky1,853,6850.94×
Connecticut1,650,9401.05×
Oklahoma1,632,5260.94×
Mississippi1,442,1831.12×
Utah1,426,8801.02×
Nevada1,415,6240.93×
Iowa1,367,0291.06×
Arkansas1,332,7481.03×
Kansas1,165,0410.94×
Idaho679,3580.86×
West Virginia670,4910.92×
Nebraska667,7690.85×
Hawaii649,7930.96×
New Mexico642,8860.82×
Washington, District of Columbia597,9551.27×
New Hampshire519,0680.84×
Maine492,1320.88×
Rhode Island402,5690.81×
Delaware376,6980.87×
Montana368,5990.85×
North Dakota273,4780.85×
South Dakota270,1200.75×
Alaska266,5360.8×
Vermont234,9380.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clothing audience
BrandAffinityCategory
Hair Extensions3.87×Beauty & Wellness
Love & Hip Hop: Atlanta4.51×Movies & TV
Harmonica4×Music & Radio
MLB.com3.24×Sports
Sabrina Carpenter2.52×Music & Radio
Long Lashes3.74×Beauty & Wellness
Love Island3.79×Movies & TV
Gothic fashion3.3×Fashion & Accessoires
SZA (singer)4.29×Music & Radio
Princess Polly3.7×Fashion & Accessoires
Aritzia2.77×Fashion & Accessoires
Everlane3.76×Fashion & Accessoires
Golf ball2.03×Sports
Golf equipment1.85×Sports
Dailymotion3.61×Movies & TV
PacSun2.47×Fashion & Accessoires
Cabela's1.89×Sports
natural hair3.24×Beauty & Wellness
Jake Paul3.26×Internet & Social Media
Internet celebrity1.88×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clothing audience
TraitClusterScore
Luxury OrientationPREMIUM1.39
Sports ActivityPOWER1.36
LGBTQ+ IdentityOPEN1.27
Price SensitivityPREMIUM1.2
DIY MentalityTHRILL1.16
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Clothing
CountryShare
United States19.9%
Japan7.9%
India4.8%

See Clothing audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Clothing have in United States?

Clothing has an estimated audience of 156,682,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Clothing fans?

57.0% of Clothing fans are female, 43.0% are male, with an average age of 39.8 years.

Which brands do Clothing fans like most?

Clothing fans show strongest brand affinity for Hair Extensions (3.87×), Love & Hip Hop: Atlanta (4.51×), and Harmonica (4×) over the country average.

Where do Clothing fans live in United States?

Clothing fans in United States are most concentrated in California (reach 21,273,319), Texas (reach 14,714,917), and New York (reach 12,318,870). These three regions account for the largest share of the active audience.

What other brands do Clothing fans also like?

Beyond Clothing itself, the audience over-indexes on Love & Hip Hop: Atlanta (4.51×), Harmonica (4×), MLB.com (3.24×), and Sabrina Carpenter (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.