Rascasse Audience Intelligence

Clothing Audience in United States

A data profile of the people who buy, follow and care about Clothing in United States — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 156,682,738 people in United States.

#13among Lifestyle cluster in United States#15among Topic in United States#1in Fashion & Accessoires

The average Clothing fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair Extensions, Love & Hip Hop: Atlanta, Harmonica, with strongest over-indexing on Hair Extensions (3.87× the country average).

Demographically, the Clothing audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clothing fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Hair Extensions.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothing profile in United States.

Audience size
156.7M
in United States
Gender
57.0%♀
43.0% male
Age
39.8
average years
Country rank
#21
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothing fans

57.0% are female, 43.0% are male, average age 39.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Clothing audience in United States
MetricValue
Female57.0%
Male43.0%
Average age39.8
Estimated audience size156,682,738
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Clothing audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Clothing audience comes from United States.

Worldwide audience distribution share by country for Clothing
CountryShare
United States19.9%
Japan7.9%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Clothing fans by region: top regions in United States
#RegionReachAffinity×
01New York~11M1.29×
02Mississippi~1.5M1.19×
03Georgia~5.5M1.18×
04Washington, District of Columbia~600K1.18×
05California~20M1.14×
06Louisiana~2.5M1.14×
07Illinois~6M1.11×
08Arkansas~1.5M1.10×
09Texas~15M1.09×
10Alabama~2.5M1.09×
11Oregon~2M1.08×
12South Carolina~2.5M1.07×
13Washington~3.5M1.06×
14Massachusetts~3.5M1.06×
15Pennsylvania~5.5M1.05×
16New Jersey~4M1.05×
17Virginia~4M1.05×
18Maryland~3M1.05×
19North Carolina~5M1.04×
20Utah~1.5M1.03×
21Hawaii~700K1.03×
22Florida~11M1.02×
23Tennessee~3M1.02×
24Indiana~3M1.02×
25Missouri~2.5M1.02×
26Kentucky~2M1.02×
27Connecticut~1.5M1.01×
28Oklahoma~1.5M1.00×
29Michigan~4M0.99×
30Kansas~1M0.99×
31West Virginia~700K0.98×
32Ohio~4.5M0.97×
33Iowa~1.5M0.97×
34Minnesota~2M0.95×
35Arizona~3M0.94×
36Nebraska~700K0.94×
37Delaware~400K0.93×
38North Dakota~300K0.93×
39Vermont~300K0.93×
40Wisconsin~2M0.91×
41Nevada~1.5M0.90×
42Idaho~700K0.90×
43Montana~400K0.90×
44Maine~500K0.89×
45Colorado~2M0.87×
46Alaska~300K0.87×
47New Mexico~700K0.85×
48Rhode Island~400K0.85×
49South Dakota~300K0.84×
50New Hampshire~500K0.81×
Fig. 06

Affinity by region

Affinity by region — Clothing, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clothing audience
#·InterestCategoryAffinity×
01Love & Hip Hop: AtlantaMovies & TV4.51×
02Zara LarssonMusic & Radio4.42×
03SZA (singer)Music & Radio4.29×
04HarmonicaMusic & Radio4.00×
05Hair ExtensionsBeauty & Wellness3.87×
06Love IslandMovies & TV3.79×
07EverlaneFashion & Accessoires3.76×
08Long LashesBeauty & Wellness3.74×
09Princess PollyFashion & Accessoires3.70×
10DailymotionMovies & TV3.61×
11Gothic fashionFashion & Accessoires3.30×
12MLB.comSports3.24×
13natural hairBeauty & Wellness3.24×
14AritziaFashion & Accessoires2.77×
15Sabrina CarpenterMusic & Radio2.52×
16PacSunFashion & Accessoires2.47×
17Golf ballSports2.03×
18Cabela'sSports1.89×
19Internet celebrityInternet & Social Media1.88×
20Golf equipmentSports1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothing audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
Price SensitivityPREMIUM0.84×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
PatriotismCONSERVATISM0.55×
Career OrientationPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clothing have in United States?

Clothing has an estimated audience of 156,682,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clothing fans?

57.0% of Clothing fans are female, 43.0% are male, with an average age of 39.8 years.

03

Which brands do Clothing fans like most?

Clothing fans show strongest brand affinity for Hair Extensions (3.87×), Love & Hip Hop: Atlanta (4.51×), and Harmonica (4×) over the country average.

04

Where do Clothing fans live in United States?

Clothing fans in United States are most concentrated in California (reach ~20M), Texas (reach ~15M), and New York (reach ~11M). These three regions account for the largest share of the active audience.

05

What other brands do Clothing fans also like?

Beyond Clothing itself, the audience over-indexes on Love & Hip Hop: Atlanta (4.51×), Harmonica (4×), MLB.com (3.24×), and Long Lashes (3.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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