PacSun Audience in United States

PacSun logo

PacSun has an estimated audience of 15,435,038 people in United States. 68.1% are female, 31.9% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Christina Hendricks, YouTube Music, Curly Hair, Spotify.

The average PacSun fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Christina Hendricks, YouTube Music, with strongest over-indexing on Euphoria (1.62× the country average). Demographically, the PacSun audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of PacSun fans

Demographic split for PacSun audience in United States
MetricValue
Female68.1%
Male31.9%
Average age32.2
Estimated audience size15,435,038

Audience persona

The typical PacSun fan in United States is more female, around 32.2 years old, with strong Sustainability tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for PacSun in United States
RegionReachAffinity
California2,490,8981.47×
Texas1,559,0461.17×
Florida1,275,5651.22×
New York1,217,7701.41×
New Jersey641,2171.63×
Pennsylvania588,4841.13×
Illinois563,5731.1×
North Carolina538,1841.16×
Georgia524,8291.1×
Ohio499,4911.05×
Michigan453,5051.12×
Virginia431,7741.15×
Massachusetts401,0041.32×
Washington368,4721.19×
Arizona323,6581.03×
Indiana286,3611.02×
Maryland282,4921.06×
Minnesota259,5481.17×
Tennessee249,4490.81×
Missouri223,7320.9×
Colorado222,7920.92×
South Carolina220,4290.95×
Utah219,5921.59×
Connecticut210,4091.36×
Wisconsin209,8530.9×
Oregon183,0441.03×
Louisiana168,9270.85×
Kentucky162,6930.84×
Oklahoma152,9760.89×
Nevada144,7090.97×
Alabama132,2130.61×
Iowa100,3250.79×
Kansas99,5060.82×
Arkansas91,2050.72×
Mississippi83,9210.66×
Hawaii76,1101.15×
Idaho75,8840.98×
Nebraska72,9230.94×
New Hampshire66,5501.09×
Rhode Island59,3191.21×
New Mexico54,7590.71×
Maine51,4530.93×
West Virginia50,9930.71×
Delaware45,1031.06×
Washington, District of Columbia37,0290.8×
North Dakota28,4220.9×
Montana27,2280.64×
Alaska25,5020.77×
South Dakota22,7480.64×
Vermont20,9160.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PacSun audience
BrandAffinityCategory
Euphoria1.62×Movies & TV
Christina Hendricks8.81×Movies & TV
YouTube Music3.01×Internet & Social Media
Curly Hair3.13×Beauty & Wellness
Spotify1.5×Internet & Social Media
Kohl's1.65×Shopping
Hair Extensions2.57×Beauty & Wellness
Taylor Swift1.94×Music & Radio
Fashion Nova2.2×Shopping
European Wax Center4.5×Beauty & Wellness
Whataburger2.39×Food & Beverages
Imdb3.53×Movies & TV
Yahoo!ショッピング1.69×
Lace wig2.1×Beauty & Wellness
Health And Beauty2.39×Beauty & Wellness
Makeup Tutorials2.45×Beauty & Wellness
Marshalls1.58×Fashion & Accessoires
Miami Heat2.37×Sports
Long Lashes3.48×Beauty & Wellness
Wig1.76×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PacSun audience
TraitClusterScore
SustainabilityBALANCE3.44
LGBTQ+ IdentityOPEN2.06
TraditionCONSERVATISM1.57
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for PacSun
CountryShare
United States78.2%
Canada3.3%
United Kingdom2.8%

See PacSun audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does PacSun have in United States?

PacSun has an estimated audience of 15,435,038 people in United States, concentrated in California and Texas.

What is the gender split and age of PacSun fans?

68.1% of PacSun fans are female, 31.9% are male, with an average age of 32.2 years.

Which brands do PacSun fans like most?

PacSun fans show strongest brand affinity for Euphoria (1.62×), Christina Hendricks (8.81×), and YouTube Music (3.01×) over the country average.

Where do PacSun fans live in United States?

PacSun fans in United States are most concentrated in California (reach 2,490,898), Texas (reach 1,559,046), and Florida (reach 1,275,565). These three regions account for the largest share of the active audience.

What other brands do PacSun fans also like?

Beyond PacSun itself, the audience over-indexes on Christina Hendricks (8.81×), YouTube Music (3.01×), Curly Hair (3.13×), and Spotify (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PacSun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.