Rascasse Audience Intelligence

PacSun Target Market in United States

A data profile of the people who buy, follow and care about PacSun in United States — modelled from more than twelve digital signal sources. PacSun has an estimated audience of 15,377,706 people in United States.

#217among Brand in United States#109in Fashion & Accessoires

The average PacSun fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YouTube Music, Christina Hendricks, Britney Spears, with strongest over-indexing on YouTube Music (3.01× the country average).

Demographically, the PacSun audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PacSun fan in United States is more female, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube Music.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PacSun profile in United States.

Audience size
15.4M
in United States
Gender
68.1%♀
31.9% male
Age
32.2
average years
Country rank
#2264
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PacSun

68.1% are female, 31.9% are male, average age 32.2.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for PacSun audience in United States
MetricValue
Female68.1%
Male31.9%
Average age32.2
Estimated audience size15,377,706
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the PacSun audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

78.1%

of the worldwide PacSun audience comes from United States.

Worldwide audience distribution share by country for PacSun
CountryShare
United States78.1%
Canada3.3%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PacSun audience in United States is strongest.

Fig. 05

Top regions by affinity

PacSun customers by region in United States
#RegionReachAffinity×
01Utah~200K1.69×
02New Jersey~600K1.51×
03California~2.5M1.44×
04New York~1M1.37×
05Connecticut~200K1.33×
06Massachusetts~400K1.28×
07Hawaii~80K1.23×
08Rhode Island~60K1.21×
09Washington~400K1.19×
10Florida~1M1.17×
11Minnesota~300K1.17×
12North Carolina~500K1.13×
13Virginia~400K1.13×
14Texas~1.5M1.12×
15New Hampshire~70K1.11×
16Delaware~50K1.10×
17Pennsylvania~600K1.08×
18Michigan~400K1.07×
19Illinois~500K1.06×
20Georgia~500K1.06×
21Oregon~200K1.05×
22Arizona~300K1.04×
23Maryland~300K1.03×
24Ohio~500K1.02×
25Nevada~200K1.02×
26Idaho~80K1.02×
27Nebraska~80K0.99×
28Indiana~300K0.98×
29Maine~50K0.98×
30Alaska~30K0.97×
31North Dakota~30K0.97×
32Colorado~200K0.94×
33Wisconsin~200K0.91×
34South Carolina~200K0.90×
35Oklahoma~200K0.90×
36Missouri~200K0.88×
37Kansas~100K0.85×
38Louisiana~200K0.84×
39Kentucky~200K0.83×
40Iowa~100K0.80×
41Vermont~20K0.80×
42Washington, District of Columbia~40K0.77×
43Tennessee~200K0.75×
44New Mexico~60K0.73×
45Arkansas~90K0.72×
46West Virginia~50K0.72×
47South Dakota~20K0.66×
48Montana~30K0.65×
49Mississippi~80K0.64×
50Alabama~100K0.60×
Fig. 06

Affinity by region

Affinity by region — PacSun, United States
0.60×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PacSun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PacSun audience
#·InterestCategoryAffinity×
01Christina HendricksMovies & TV8.81×
02European Wax CenterBeauty & Wellness4.50×
03City BankBusiness & Career4.16×
04ImdbMovies & TV3.53×
05Curly HairBeauty & Wellness3.13×
06YouTube MusicInternet & Social Media3.01×
07Britney SpearsMusic & Radio2.84×
08Hair ExtensionsBeauty & Wellness2.57×
09Makeup TutorialsBeauty & Wellness2.45×
10WhataburgerFood & Beverages2.39×
11Health And BeautyBeauty & Wellness2.39×
12Miami HeatSports2.37×
13Fashion NovaShopping2.20×
14Lace wigBeauty & Wellness2.10×
15Michael JacksonMusic & Radio1.99×
16Madea's Class ReunionMovies & TV1.98×
17Taylor SwiftMusic & Radio1.94×
18Kohl'sShopping1.65×
19MarshallsFashion & Accessoires1.58×
20SpotifyInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PacSun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PacSun audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.33×
Luxury OrientationPREMIUM1.22×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PacSun audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.51×
PatriotismCONSERVATISM0.51×
Community OrientationOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PacSun's target market in United States?

PacSun's target market in United States covers an estimated 15,377,706 people, concentrated in California and Texas.

02

What is the gender split and age of PacSun customers?

68.1% of the PacSun audience are female, 31.9% are male, with an average age of 32.2 years.

03

Which brands do PacSun fans like most?

PacSun fans show strongest brand affinity for YouTube Music (3.01×), Christina Hendricks (8.81×), and Britney Spears (2.84×) over the country average.

04

Where do PacSun fans live in United States?

PacSun fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do PacSun fans also like?

Beyond PacSun itself, the audience over-indexes on Christina Hendricks (8.81×), Britney Spears (2.84×), Curly Hair (3.13×), and City Bank (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See PacSun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PacSun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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