Rascasse Audience Intelligence

Aritzia Target Market in United States

A data profile of the people who buy, follow and care about Aritzia in United States — modelled from more than twelve digital signal sources. Aritzia has an estimated audience of 15,954,736 people in United States.

#207among Brand in United States#104in Fashion & Accessoires

The average Aritzia fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Marshalls, Home Design, Nordstrom, with strongest over-indexing on Marshalls (2.51× the country average).

Demographically, the Aritzia audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aritzia fan in United States is more female, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Marshalls.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aritzia profile in United States.

Audience size
16M
in United States
Gender
79.8%♀
20.2% male
Age
33.3
average years
Country rank
#2168
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aritzia

79.8% are female, 20.2% are male, average age 33.3.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for Aritzia audience in United States
MetricValue
Female79.8%
Male20.2%
Average age33.3
Estimated audience size15,954,736
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Aritzia audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

60.8%

of the worldwide Aritzia audience comes from United States.

Worldwide audience distribution share by country for Aritzia
CountryShare
United States60.8%
Canada23.1%
China3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aritzia audience in United States is strongest.

Fig. 05

Top regions by affinity

Aritzia customers by region in United States
#RegionReachAffinity×
01New York~3M3.26×
02Washington, District of Columbia~100K2.26×
03Massachusetts~700K2.25×
04Illinois~1M2.08×
05New Jersey~800K1.97×
06Hawaii~100K1.89×
07California~3M1.75×
08Washington~500K1.72×
09Michigan~600K1.45×
10Connecticut~200K1.44×
11Minnesota~300K1.39×
12Oregon~200K1.29×
13Pennsylvania~600K1.15×
14Florida~1M1.08×
15Rhode Island~50K1.07×
16Nevada~200K1.03×
17Virginia~400K1.02×
18Texas~1.5M1.00×
19Maryland~200K0.94×
20Colorado~200K0.92×
21Utah~100K0.92×
22Indiana~300K0.90×
23New Hampshire~50K0.88×
24Vermont~20K0.88×
25Kansas~100K0.86×
26North Dakota~30K0.85×
27Arizona~300K0.83×
28North Carolina~400K0.81×
29Wisconsin~200K0.81×
30Georgia~400K0.80×
31Ohio~400K0.77×
32Delaware~30K0.77×
33Missouri~200K0.73×
34Maine~40K0.73×
35Tennessee~200K0.71×
36Nebraska~50K0.68×
37Iowa~80K0.66×
38South Carolina~100K0.59×
39Montana~20K0.57×
40South Dakota~20K0.56×
41Idaho~40K0.54×
42Oklahoma~90K0.51×
43Alaska~20K0.51×
44Kentucky~100K0.50×
45Louisiana~100K0.48×
46Arkansas~60K0.47×
47Alabama~100K0.44×
48West Virginia~30K0.42×
49Mississippi~50K0.39×
50New Mexico~30K0.35×
Fig. 06

Affinity by region

Affinity by region — Aritzia, United States
0.35×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aritzia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aritzia audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires4.77×
02Men's FashionFashion & Accessoires4.16×
03Free PeopleFashion & Accessoires3.42×
04Home DesignHome & Garden3.28×
05Home Interior DesignHome & Garden3.25×
06Makeup TutorialsBeauty & Wellness3.06×
07Architecture & DesignBusiness & Career2.74×
08H.O.M.E.Home & Garden2.69×
09Fashion NovaShopping2.63×
10Home decorating ideasHome & Garden2.62×
11MarshallsFashion & Accessoires2.51×
12Health And BeautyBeauty & Wellness2.34×
13YouTube MusicInternet & Social Media2.33×
14NordstromShopping2.22×
15Infant clothingKids & Family2.17×
16ChildbirthKids & Family2.16×
171080iTechnology & Electronics2.10×
18EtsyFashion & Accessoires1.72×
19Old NavyFashion & Accessoires1.63×
20Kohl'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aritzia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aritzia audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
Design AffinityPREMIUM1.41×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aritzia audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.66×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aritzia's target market in United States?

Aritzia's target market in United States covers an estimated 15,954,736 people, concentrated in California and New York.

02

What is the gender split and age of Aritzia customers?

79.8% of the Aritzia audience are female, 20.2% are male, with an average age of 33.3 years.

03

Which brands do Aritzia fans like most?

Aritzia fans show strongest brand affinity for Marshalls (2.51×), Home Design (3.28×), and Nordstrom (2.22×) over the country average.

04

Where do Aritzia fans live in United States?

Aritzia fans in United States are most concentrated in California (reach ~3M), New York (reach ~3M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Aritzia fans also like?

Beyond Aritzia itself, the audience over-indexes on Home Design (3.28×), Nordstrom (2.22×), Fashion Nova (2.63×), and Free People (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Aritzia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aritzia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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