Rascasse Audience Intelligence

Abercrombie & Fitch Target Market in United States

A data profile of the people who buy, follow and care about Abercrombie & Fitch in United States — modelled from more than twelve digital signal sources. Abercrombie & Fitch has an estimated audience of 10,971,265 people in United States.

#3among Mainstream fashion in United States#329among Brand in United States#166in Fashion & Accessoires

The average Abercrombie & Fitch fan in United States is 34.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Lifestyle brand, Macy's, Hollister Co., with strongest over-indexing on Lifestyle brand (11.23× the country average).

Demographically, the Abercrombie & Fitch audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Abercrombie & Fitch fan in United States is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Lifestyle brand.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abercrombie & Fitch profile in United States.

Audience size
11M
in United States
Gender
68.7%♀
31.3% male
Age
34.5
average years
Country rank
#3264
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Abercrombie & Fitch

68.7% are female, 31.3% are male, average age 34.5.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Abercrombie & Fitch audience in United States
MetricValue
Female68.7%
Male31.3%
Average age34.5
Estimated audience size10,971,265
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Abercrombie & Fitch audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Abercrombie & Fitch audience comes from United States.

Worldwide audience distribution share by country for Abercrombie & Fitch
CountryShare
United States57.3%
United Kingdom8.3%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abercrombie & Fitch audience in United States is strongest.

Fig. 05

Top regions by affinity

Abercrombie & Fitch customers by region in United States
#RegionReachAffinity×
01New York~3.5M5.54×
02Washington, District of Columbia~100K4.30×
03Illinois~1M2.88×
04Massachusetts~500K2.54×
05California~2.5M1.96×
06New Jersey~500K1.95×
07Nevada~200K1.80×
08Delaware~50K1.70×
09Hawaii~60K1.38×
10Texas~1M1.32×
11Maryland~200K1.32×
12Florida~900K1.24×
13Washington~300K1.19×
14Connecticut~100K1.18×
15Pennsylvania~400K1.13×
16Virginia~300K1.07×
17Utah~100K0.98×
18Arizona~200K0.97×
19Ohio~300K0.95×
20North Carolina~300K0.93×
21New Hampshire~40K0.91×
22Oregon~100K0.87×
23South Carolina~100K0.83×
24Georgia~300K0.76×
25Minnesota~100K0.76×
26Rhode Island~30K0.76×
27Colorado~100K0.74×
28Idaho~40K0.74×
29Michigan~200K0.64×
30Maine~20K0.63×
31Wisconsin~100K0.62×
32Tennessee~100K0.59×
33Kentucky~80K0.59×
34Vermont~10K0.59×
35Indiana~100K0.58×
36Missouri~100K0.56×
37Kansas~50K0.56×
38Alaska~10K0.55×
39North Dakota~10K0.53×
40Oklahoma~60K0.52×
41South Dakota~10K0.50×
42Montana~10K0.46×
43Nebraska~20K0.44×
44West Virginia~20K0.43×
45Arkansas~40K0.41×
46Iowa~40K0.41×
47Louisiana~60K0.40×
48Alabama~60K0.38×
49New Mexico~20K0.38×
50Mississippi~30K0.37×
Fig. 06

Affinity by region

Affinity by region — Abercrombie & Fitch, United States
0.37×1.00×5.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abercrombie & Fitch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abercrombie & Fitch audience
#·InterestCategoryAffinity×
01Hollister Co.Fashion & Accessoires14.84×
02Lifestyle brandFashion & Accessoires11.23×
03Princess PollyFashion & Accessoires9.10×
04UniqloShopping7.85×
05Aéropostale (clothing)Fashion & Accessoires7.27×
06AeropostaleShopping6.83×
07Macy'sShopping5.92×
08Aerie (American Eagle Outfitters)Brand5.87×
09AerieShopping5.72×
10American Eagle OutfittersFashion & Accessoires5.70×
11Banana RepublicFashion & Accessoires4.53×
12Bloomingdale'sShopping4.10×
13Fashion NovaShopping3.61×
14Old NavyFashion & Accessoires2.94×
15MarshallsFashion & Accessoires2.91×
16Nordstrom rackFashion & Accessoires2.79×
17Los AngelesTravel & Leisure2.26×
18WomanKids & Family2.00×
19ShoesFashion & Accessoires1.80×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abercrombie & Fitch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abercrombie & Fitch audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.78×
IndulgenceJOY1.32×
Design AffinityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abercrombie & Fitch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Need for SecurityCONSERVATISM0.71×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Abercrombie & Fitch's target market in United States?

Abercrombie & Fitch's target market in United States covers an estimated 10,971,265 people, concentrated in New York and California.

02

What is the gender split and age of Abercrombie & Fitch customers?

68.7% of the Abercrombie & Fitch audience are female, 31.3% are male, with an average age of 34.5 years.

03

Which brands do Abercrombie & Fitch fans like most?

Abercrombie & Fitch fans show strongest brand affinity for Lifestyle brand (11.23×), Macy's (5.92×), and Hollister Co. (14.84×) over the country average.

04

Where do Abercrombie & Fitch fans live in United States?

Abercrombie & Fitch fans in United States are most concentrated in New York (reach ~3.5M), California (reach ~2.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Abercrombie & Fitch fans also like?

Beyond Abercrombie & Fitch itself, the audience over-indexes on Macy's (5.92×), Hollister Co. (14.84×), Uniqlo (7.85×), and Princess Polly (9.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Abercrombie & Fitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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