Abercrombie & Fitch Audience in United States

Abercrombie & Fitch logo

Abercrombie & Fitch has an estimated audience of 10,957,357 people in United States. 68.7% are female, 31.3% are male, average age 34.5. Top regions: California, New York, Texas. Top brand affinities: Lifestyle brand, Macy's, Hollister Co., Uniqlo, Princess Polly.

The average Abercrombie & Fitch fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lifestyle brand, Macy's, Hollister Co., with strongest over-indexing on Lifestyle brand (11.23× the country average). Demographically, the Abercrombie & Fitch audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Abercrombie & Fitch fans

Demographic split for Abercrombie & Fitch audience in United States
MetricValue
Female68.7%
Male31.3%
Average age34.5
Estimated audience size10,957,357

Audience persona

The typical Abercrombie & Fitch fan in United States is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Lifestyle brand.

Top regions in United States

Top regions ranked by reach for Abercrombie & Fitch in United States
RegionReachAffinity
California2,576,3102.14×
New York2,445,8813.99×
Texas1,246,5281.32×
Florida1,047,7001.41×
Illinois946,4482.59×
New Jersey503,1561.81×
Massachusetts451,5482.09×
Pennsylvania448,2211.21×
Ohio346,2151.03×
North Carolina329,7991×
Virginia311,9511.17×
Washington281,4421.28×
Georgia278,8990.83×
Maryland272,3181.45×
Michigan215,3080.75×
Arizona177,7700.79×
Nevada146,2421.38×
South Carolina144,7160.88×
Connecticut143,6151.31×
Tennessee141,7950.65×
Washington, District of Columbia135,8694.13×
Indiana132,9830.66×
Wisconsin129,4560.79×
Colorado126,1580.73×
Oregon120,3870.96×
Minnesota98,6710.63×
Missouri93,8500.53×
Utah93,5280.95×
Kentucky89,8760.65×
Oklahoma70,9740.58×
Louisiana63,4910.45×
Alabama61,0860.4×
Hawaii53,4181.13×
New Hampshire44,8431.04×
Kansas42,3410.49×
Delaware41,4661.37×
Iowa40,4440.45×
Arkansas39,9920.44×
Idaho33,2730.61×
Rhode Island30,4680.87×
Maine29,8500.76×
Mississippi27,9920.31×
Nebraska25,2660.46×
New Mexico17,2610.31×
West Virginia16,8840.33×
Vermont10,7030.56×
Montana8,3690.28×
South Dakota6,8030.27×
North Dakota6,7030.3×
Alaska5,9300.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abercrombie & Fitch audience
BrandAffinityCategory
Lifestyle brand11.23×Fashion & Accessoires
Macy's5.92×Shopping
Hollister Co.14.84×Fashion & Accessoires
Uniqlo7.85×Shopping
Princess Polly9.1×Fashion & Accessoires
Aéropostale (clothing)7.27×Fashion & Accessoires
Old Navy2.94×Fashion & Accessoires
Aerie (American Eagle Outfitters)5.87×
Banana Republic4.53×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Fashion Nova3.61×Shopping
Aerie5.72×Shopping
Marshalls2.91×Fashion & Accessoires
American Eagle Outfitters5.7×Fashion & Accessoires
Woman2×Kids & Family
Shoes1.8×Fashion & Accessoires
Los Angeles2.26×Travel & Leisure
Aeropostale6.83×Shopping
Nordstrom rack2.79×Fashion & Accessoires
H&M3.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abercrombie & Fitch audience
TraitClusterScore
SustainabilityBALANCE2.4
ExtroversionTHRILL1.41
Luxury OrientationPREMIUM1.37
IndulgenceJOY1.33
Design AffinityPREMIUM1.32
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Abercrombie & Fitch
CountryShare
United States54.9%
United Kingdom8.0%
Japan4.9%

See Abercrombie & Fitch audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Abercrombie & Fitch have in United States?

Abercrombie & Fitch has an estimated audience of 10,957,357 people in United States, concentrated in California and New York.

What is the gender split and age of Abercrombie & Fitch fans?

68.7% of Abercrombie & Fitch fans are female, 31.3% are male, with an average age of 34.5 years.

Which brands do Abercrombie & Fitch fans like most?

Abercrombie & Fitch fans show strongest brand affinity for Lifestyle brand (11.23×), Macy's (5.92×), and Hollister Co. (14.84×) over the country average.

Where do Abercrombie & Fitch fans live in United States?

Abercrombie & Fitch fans in United States are most concentrated in California (reach 2,576,310), New York (reach 2,445,881), and Texas (reach 1,246,528). These three regions account for the largest share of the active audience.

What other brands do Abercrombie & Fitch fans also like?

Beyond Abercrombie & Fitch itself, the audience over-indexes on Macy's (5.92×), Hollister Co. (14.84×), Uniqlo (7.85×), and Princess Polly (9.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abercrombie & Fitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.