Aerie Audience in United States

Aerie has an estimated audience of 13,339,246 people in United States. 96.6% are female, 3.4% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: Mobile payment, Urban Outfitters, Bonnaroo Music Festival, ULTA Beauty, H&M.

The average Aerie fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mobile payment, Urban Outfitters, Bonnaroo Music Festival, with strongest over-indexing on Mobile payment (12.63× the country average). Demographically, the Aerie audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Aerie fans

Demographic split for Aerie audience in United States
MetricValue
Female96.6%
Male3.4%
Average age29.2
Estimated audience size13,339,246

Audience persona

The typical Aerie fan in United States is more female, around 29.2 years old, with strong Sustainability tendencies and a notable affinity for Mobile payment.

Top regions in United States

Top regions ranked by reach for Aerie in United States
RegionReachAffinity
California1,887,3991.29×
Texas970,8610.85×
New York865,9681.16×
Florida681,5480.75×
Pennsylvania679,4501.51×
North Carolina526,8931.31×
Ohio519,1601.26×
Illinois491,7751.11×
Massachusetts460,5191.75×
New Jersey447,0131.32×
Georgia432,4801.05×
Tennessee386,2111.44×
Virginia380,3541.17×
Michigan380,1351.09×
Kentucky276,3641.65×
South Carolina259,2451.29×
Missouri232,2291.08×
Indiana231,7040.95×
Maryland226,4460.99×
Alabama217,4471.17×
Wisconsin213,7171.06×
Minnesota204,1871.07×
Connecticut202,0671.51×
Washington186,6940.7×
Colorado174,7600.83×
Arizona161,8460.59×
Oklahoma138,1410.93×
Iowa134,9331.23×
Louisiana123,2300.72×
Kansas117,4711.12×
Oregon101,8890.67×
Utah88,9260.74×
Arkansas87,9710.8×
Mississippi83,8290.76×
New Hampshire69,1691.32×
Nebraska68,0751.02×
West Virginia66,9461.08×
Nevada66,6500.52×
Rhode Island57,9051.36×
Maine47,2060.99×
Delaware44,3391.2×
Washington, District of Columbia41,2561.03×
Idaho36,0050.54×
South Dakota32,8341.06×
New Mexico28,3680.42×
Hawaii24,9980.44×
North Dakota22,1720.81×
Vermont20,7920.89×
Montana18,3550.5×
Alaska16,1650.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aerie audience
BrandAffinityCategory
Mobile payment12.63×Business & Career
Urban Outfitters6.92×Shopping
Bonnaroo Music Festival14.52×Music & Radio
ULTA Beauty4.17×Beauty & Wellness
H&M4.6×Shopping
Nordstrom2.99×Shopping
Abercrombie & Fitch6.57×Fashion & Accessoires
Target Corporation2.33×Shopping
Do it yourself (DIY)2.19×Home & Garden
Tory Burch4.7×Fashion & Accessoires
Poshmark3.89×Shopping
Personal care2.34×Health
Sephora2.26×Shopping
FC Bayern Munich3.57×Sports
IKEA2.21×Home & Garden
Etsy2.31×Fashion & Accessoires
Birkenstock4.12×Fashion & Accessoires
Wedding Planners4.97×Kids & Family
Taylor Swift2.16×Music & Radio
Lingerie2.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aerie audience
TraitClusterScore
SustainabilityBALANCE2.67
Design AffinityPREMIUM1.72
Luxury OrientationPREMIUM1.53
Pet OwnershipJOY1.44
Healthy LifestyleBALANCE1.42
CreativityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Aerie
CountryShare
United States81.5%
Canada9.5%
Mexico1.6%

See Aerie audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Aerie have in United States?

Aerie has an estimated audience of 13,339,246 people in United States, concentrated in California and Texas.

What is the gender split and age of Aerie fans?

96.6% of Aerie fans are female, 3.4% are male, with an average age of 29.2 years.

Which brands do Aerie fans like most?

Aerie fans show strongest brand affinity for Mobile payment (12.63×), Urban Outfitters (6.92×), and Bonnaroo Music Festival (14.52×) over the country average.

Where do Aerie fans live in United States?

Aerie fans in United States are most concentrated in California (reach 1,887,399), Texas (reach 970,861), and New York (reach 865,968). These three regions account for the largest share of the active audience.

What other brands do Aerie fans also like?

Beyond Aerie itself, the audience over-indexes on Urban Outfitters (6.92×), Bonnaroo Music Festival (14.52×), ULTA Beauty (4.17×), and H&M (4.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.