Rascasse Audience Intelligence

Aerie Target Market in United States

A data profile of the people who buy, follow and care about Aerie in United States — modelled from more than twelve digital signal sources. Aerie has an estimated audience of 14,623,490 people in United States.

#8among Fashion in United States#225among Brand in United States#80in Shopping

The average Aerie fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mobile payment, H&M, ULTA Beauty, with strongest over-indexing on Mobile payment (15.23× the country average).

Demographically, the Aerie audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aerie fan in United States is more female, around 29.2 years old, with strong Indulgence tendencies and a notable affinity for Mobile payment.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aerie profile in United States.

Audience size
14.6M
in United States
Gender
96.6%♀
3.4% male
Age
29.2
average years
Country rank
#2390
Brand in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aerie

96.6% are female, 3.4% are male, average age 29.2.

Fig. 02

Gender split

96.6%
Female
3.4%
Male
Demographic split for Aerie audience in United States
MetricValue
Female96.6%
Male3.4%
Average age29.2
Estimated audience size14,623,490
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Aerie audience in United States
Age bracketShare%
16-1943%
20-2929%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Aerie audience comes from United States.

Worldwide audience distribution share by country for Aerie
CountryShare
United States81.6%
Canada9.3%
Mexico1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aerie audience in United States is strongest.

Fig. 05

Top regions by affinity

Aerie customers by region in United States
#RegionReachAffinity×
01Kentucky~300K1.65×
02Massachusetts~400K1.64×
03California~2.5M1.62×
04Connecticut~200K1.45×
05Tennessee~400K1.44×
06Pennsylvania~600K1.42×
07Rhode Island~60K1.36×
08New Hampshire~70K1.34×
09Iowa~100K1.28×
10South Carolina~300K1.26×
11North Carolina~500K1.25×
12Delaware~50K1.25×
13Ohio~500K1.23×
14New Jersey~400K1.22×
15Alabama~200K1.17×
16South Dakota~40K1.17×
17West Virginia~70K1.14×
18Nebraska~80K1.13×
19Virginia~400K1.12×
20Kansas~100K1.11×
21Missouri~200K1.09×
22Wisconsin~200K1.09×
23Minnesota~200K1.09×
24New York~800K1.07×
25Michigan~400K1.06×
26Illinois~500K1.04×
27Maine~50K1.03×
28Georgia~400K0.99×
29North Dakota~30K0.97×
30Washington, District of Columbia~40K0.96×
31Indiana~200K0.95×
32Maryland~200K0.95×
33Vermont~20K0.94×
34Oklahoma~100K0.93×
35Arkansas~90K0.83×
36Colorado~200K0.82×
37Texas~900K0.80×
38Mississippi~90K0.79×
39Utah~90K0.74×
40Louisiana~100K0.72×
41Florida~600K0.71×
42Washington~200K0.68×
43Oregon~100K0.66×
44Alaska~20K0.62×
45Arizona~200K0.58×
46Idaho~40K0.56×
47Nevada~70K0.52×
48Montana~20K0.52×
49New Mexico~30K0.43×
50Hawaii~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Aerie, United States
0.42×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aerie audience
#·InterestCategoryAffinity×
01Mobile paymentBusiness & Career15.23×
02Abercrombie & FitchFashion & Accessoires5.72×
03H&MShopping5.08×
04Urban OutfittersShopping4.89×
05BirkenstockFashion & Accessoires4.53×
06ULTA BeautyBeauty & Wellness4.29×
07Child developmentBusiness & Career4.00×
08Tory BurchFashion & Accessoires3.91×
09Boho-chicFashion & Accessoires3.68×
10PoshmarkShopping3.65×
11LingerieFashion & Accessoires3.27×
12Trader Joe'sShopping2.86×
13IKEAHome & Garden2.86×
14Target CorporationShopping2.84×
15NordstromShopping2.67×
16CVS PharmacyShopping2.54×
17SephoraShopping2.41×
18Personal careHealth2.36×
19Do it yourself (DIY)Home & Garden2.05×
20Luxury goodsFashion & Accessoires1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aerie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
SustainabilityBALANCE2.13×
Price SensitivityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aerie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.21×
Need for SecurityCONSERVATISM0.61×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aerie's target market in United States?

Aerie's target market in United States covers an estimated 14,623,490 people, concentrated in California and Texas.

02

What is the gender split and age of Aerie customers?

96.6% of the Aerie audience are female, 3.4% are male, with an average age of 29.2 years.

03

Which brands do Aerie fans like most?

Aerie fans show strongest brand affinity for Mobile payment (15.23×), H&M (5.08×), and ULTA Beauty (4.29×) over the country average.

04

Where do Aerie fans live in United States?

Aerie fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~900K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Aerie fans also like?

Beyond Aerie itself, the audience over-indexes on H&M (5.08×), ULTA Beauty (4.29×), Target Corporation (2.84×), and Urban Outfitters (4.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Aerie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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