Aerie Audience in United States
Aerie has an estimated audience of 13,339,246 people in United States. 96.6% are female, 3.4% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: CAC 40, CAC 40, Mothercare, Cachorro, JC Whitney.
The average Aerie fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CAC 40, CAC 40, Mothercare, with strongest over-indexing on CAC 40 (12.63× the country average). Demographically, the Aerie audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Aerie fans
| Metric | Value |
|---|---|
| Female | 96.6% |
| Male | 3.4% |
| Average age | 29.2 |
| Estimated audience size | 13,339,246 |
Audience persona
The typical Aerie fan in United States is more female, around 29.2 years old, with strong Sustainability tendencies and a notable affinity for CAC 40.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,887,399 | 1.29× |
| Texas | 970,861 | 0.85× |
| New York | 865,968 | 1.16× |
| Florida | 681,548 | 0.75× |
| Pennsylvania | 679,450 | 1.51× |
| North Carolina | 526,893 | 1.31× |
| Ohio | 519,160 | 1.26× |
| Illinois | 491,775 | 1.11× |
| Massachusetts | 460,519 | 1.75× |
| New Jersey | 447,013 | 1.32× |
| Georgia | 432,480 | 1.05× |
| Tennessee | 386,211 | 1.44× |
| Virginia | 380,354 | 1.17× |
| Michigan | 380,135 | 1.09× |
| Kentucky | 276,364 | 1.65× |
| South Carolina | 259,245 | 1.29× |
| Missouri | 232,229 | 1.08× |
| Indiana | 231,704 | 0.95× |
| Maryland | 226,446 | 0.99× |
| Alabama | 217,447 | 1.17× |
| Wisconsin | 213,717 | 1.06× |
| Minnesota | 204,187 | 1.07× |
| Connecticut | 202,067 | 1.51× |
| Washington | 186,694 | 0.7× |
| Colorado | 174,760 | 0.83× |
| Arizona | 161,846 | 0.59× |
| Oklahoma | 138,141 | 0.93× |
| Iowa | 134,933 | 1.23× |
| Louisiana | 123,230 | 0.72× |
| Kansas | 117,471 | 1.12× |
| Oregon | 101,889 | 0.67× |
| Utah | 88,926 | 0.74× |
| Arkansas | 87,971 | 0.8× |
| Mississippi | 83,829 | 0.76× |
| New Hampshire | 69,169 | 1.32× |
| Nebraska | 68,075 | 1.02× |
| West Virginia | 66,946 | 1.08× |
| Nevada | 66,650 | 0.52× |
| Rhode Island | 57,905 | 1.36× |
| Maine | 47,206 | 0.99× |
| Delaware | 44,339 | 1.2× |
| Washington, District of Columbia | 41,256 | 1.03× |
| Idaho | 36,005 | 0.54× |
| South Dakota | 32,834 | 1.06× |
| New Mexico | 28,368 | 0.42× |
| Hawaii | 24,998 | 0.44× |
| North Dakota | 22,172 | 0.81× |
| Vermont | 20,792 | 0.89× |
| Montana | 18,355 | 0.5× |
| Alaska | 16,165 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 12.63× | Business & Career |
| CAC 40 | 11.87× | Business & Career |
| Mothercare | 6.11× | Kids & Family |
| Cachorro | 4.97× | Pets & Animals |
| JC Whitney | 14.52× | Shopping |
| Bank account | 1.98× | Business & Career |
| David Yurman | 1.67× | Fashion & Accessoires |
| UK garage | 2.68× | Music & Radio |
| Soldering iron | 1.61× | Home & Garden |
| Janitor | 2.93× | Home & Garden |
| Ludo (board game) | 4.89× | Games |
| Highland games | 3.51× | Sports |
| Buenavista (Madrid) | 3.44× | Travel & Leisure |
| Iowa Lottery | 3.92× | Games |
| Meals on Wheels | 2.16× | Food & Beverages |
| Tierra Cali | 2.8× | Travel & Leisure |
| Fox & Friends | 1.86× | Movies & TV |
| English literature | 2.48× | Literature |
| Tezz | 2.28× | Movies & TV |
| WFTS-TV | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.67 |
| Design Affinity | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.53 |
| Pet Ownership | JOY | 1.44 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.5% |
| Canada | 9.5% |
| Mexico | 1.6% |
See Aerie audiences in other countries
More Fashion audiences in United States
- Amazon.com (57,554,447)
- Nordstrom (55,429,405)
- T.J.Maxx (38,873,052)
- Fashion Nova (34,409,917)
- H&M (26,662,720)
Frequently asked questions
How many fans does Aerie have in United States?
Aerie has an estimated audience of 13,339,246 people in United States, concentrated in California and Texas.
What is the gender split and age of Aerie fans?
96.6% of Aerie fans are female, 3.4% are male, with an average age of 29.2 years.
Which brands do Aerie fans like most?
Aerie fans show strongest brand affinity for CAC 40 (12.63×), CAC 40 (11.87×), and Mothercare (6.11×) over the country average.
Where do Aerie fans live in United States?
Aerie fans in United States are most concentrated in California (reach 1,887,399), Texas (reach 970,861), and New York (reach 865,968). These three regions account for the largest share of the active audience.
What other brands do Aerie fans also like?
Beyond Aerie itself, the audience over-indexes on CAC 40 (11.87×), Mothercare (6.11×), Cachorro (4.97×), and JC Whitney (14.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Aerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.