Rascasse Audience Intelligence

Victoria's Secret Target Market in United States

A data profile of the people who buy, follow and care about Victoria's Secret in United States — modelled from more than twelve digital signal sources. Victoria's Secret has an estimated audience of 14,672,567 people in United States.

#2among Lingerie in United States#222among Brand in United States#114in Fashion & Accessoires

The average Victoria's Secret fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Princess Polly, Food and drink, Aritzia, with strongest over-indexing on Princess Polly (9.74× the country average).

Demographically, the Victoria's Secret audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Victoria's Secret fan in United States is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Princess Polly.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria's Secret profile in United States.

Audience size
14.7M
in United States
Gender
83.6%♀
16.4% male
Age
37.9
average years
Country rank
#2380
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Victoria's Secret

83.6% are female, 16.4% are male, average age 37.9.

Fig. 02

Gender split

83.6%
Female
16.4%
Male
Demographic split for Victoria's Secret audience in United States
MetricValue
Female83.6%
Male16.4%
Average age37.9
Estimated audience size14,672,567
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Victoria's Secret audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Victoria's Secret audience comes from United States.

Worldwide audience distribution share by country for Victoria's Secret
CountryShare
United States38.0%
Italy6.6%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria's Secret audience in United States is strongest.

Fig. 05

Top regions by affinity

Victoria's Secret customers by region in United States
#RegionReachAffinity×
01Florida<1K1.32×
02New York<1K1.27×
03West Virginia<1K1.25×
04California~1K1.22×
05Mississippi<1K1.20×
06Texas<1K1.19×
07New Jersey<1K1.16×
08Nevada<1K1.16×
09Kentucky<1K1.15×
10Louisiana<1K1.13×
11Illinois<1K1.11×
12Alabama<1K1.11×
13Connecticut<1K1.10×
14Arizona<1K1.09×
15Rhode Island<1K1.08×
16Georgia<1K1.06×
17Massachusetts<1K1.05×
18Ohio<1K1.04×
19New Mexico<1K1.03×
20Delaware<1K1.03×
21Pennsylvania<1K1.02×
22Tennessee<1K1.01×
23Indiana<1K1.01×
24Arkansas<1K1.01×
25Nebraska<1K0.99×
26North Dakota<1K0.99×
27North Carolina<1K0.98×
28Maryland<1K0.98×
29South Carolina<1K0.97×
30Utah<1K0.97×
31Michigan<1K0.96×
32Colorado<1K0.95×
33Kansas<1K0.95×
34Idaho<1K0.95×
35Virginia<1K0.94×
36Iowa<1K0.94×
37Missouri<1K0.93×
38Oregon<1K0.91×
39Oklahoma<1K0.91×
40Wisconsin<1K0.90×
41Minnesota<1K0.90×
42Hawaii<1K0.90×
43Washington<1K0.87×
44South Dakota<1K0.86×
45New Hampshire<1K0.84×
46Montana<1K0.83×
47Vermont<1K0.80×
48Alaska<1K0.76×
49Maine<1K0.75×
50Washington, District of Columbia<1K0.66×
Fig. 06

Affinity by region

Affinity by region — Victoria's Secret, United States
0.66×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria's Secret audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria's Secret audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires9.74×
02AritziaFashion & Accessoires5.40×
03Purchase discountShopping5.32×
04Sportswear (fashion)Fashion & Accessoires4.76×
05AerieShopping3.84×
06Fashion NovaShopping2.62×
07Women's clothingFashion & Accessoires2.46×
08Old NavyFashion & Accessoires2.12×
09WomanKids & Family2.00×
10Macy'sShopping1.99×
11Men's clothingFashion & Accessoires1.98×
12ChildKids & Family1.97×
13CouponsShopping1.85×
14Kohl'sShopping1.77×
15BeveragesFood & Beverages1.73×
16EducationBusiness & Career1.68×
17Food and drinkFood & Beverages1.67×
18FoodFood & Beverages1.64×
19GiftShopping1.59×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria's Secret audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria's Secret audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.51×
Luxury OrientationPREMIUM1.45×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria's Secret audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Risk AppetiteTHRILL0.72×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Victoria's Secret's target market in United States?

Victoria's Secret's target market in United States covers an estimated 14,672,567 people, concentrated in California and Texas.

02

What is the gender split and age of Victoria's Secret customers?

83.6% of the Victoria's Secret audience are female, 16.4% are male, with an average age of 37.9 years.

03

Which brands do Victoria's Secret fans like most?

Victoria's Secret fans show strongest brand affinity for Princess Polly (9.74×), Food and drink (1.67×), and Aritzia (5.4×) over the country average.

04

Where do Victoria's Secret fans live in United States?

Victoria's Secret fans in United States are most concentrated in California (reach ~1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria's Secret fans also like?

Beyond Victoria's Secret itself, the audience over-indexes on Food and drink (1.67×), Aritzia (5.4×), Women's clothing (2.46×), and Food (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See Victoria's Secret audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria's Secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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