Anthropologie Audience in United States

Anthropologie logo

Anthropologie has an estimated audience of 25,212,817 people in United States. 68.1% are female, 31.9% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Macy's, Macy's, Nordstrom, Kohl's, Nordstrom rack.

The average Anthropologie fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Macy's, Macy's, Nordstrom, with strongest over-indexing on Macy's (2.07× the country average). Demographically, the Anthropologie audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Anthropologie fans

Demographic split for Anthropologie audience in United States
MetricValue
Female68.1%
Male31.9%
Average age36.0
Estimated audience size25,212,817

Audience persona

The typical Anthropologie fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Anthropologie in United States
RegionReachAffinity
California3,966,3331.43×
Texas2,184,1491.01×
New York2,158,3471.53×
Florida1,550,2720.91×
Illinois1,122,4451.34×
Pennsylvania1,055,6801.24×
New Jersey1,023,9801.6×
North Carolina970,2471.28×
Massachusetts925,1831.86×
Georgia832,9261.07×
Virginia769,7491.25×
Ohio673,3590.87×
Washington590,3681.17×
Michigan552,4520.84×
Tennessee551,8471.09×
Arizona526,3471.02×
Maryland517,1271.19×
Colorado476,7491.2×
South Carolina436,0431.15×
Minnesota405,0251.12×
Connecticut373,1251.48×
Wisconsin362,2540.96×
Alabama350,8491×
Oregon345,9791.2×
Missouri324,3340.8×
Indiana317,4380.69×
Kentucky274,3160.87×
Louisiana263,2540.81×
Utah245,6231.09×
Oklahoma231,3520.83×
Nevada177,7120.73×
Kansas170,6640.86×
Arkansas156,7950.75×
Iowa148,7360.72×
Mississippi147,2170.71×
Washington, District of Columbia143,9641.9×
Idaho107,0430.85×
Nebraska103,6200.82×
Rhode Island102,1811.27×
Hawaii98,8770.91×
New Hampshire92,1450.93×
Maine89,7350.99×
New Mexico69,5390.55×
Delaware61,4890.88×
West Virginia53,6180.46×
Montana51,4560.74×
Vermont41,8920.95×
South Dakota33,8350.58×
Alaska30,0660.56×
North Dakota23,3380.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anthropologie audience
BrandAffinityCategory
Macy's2.07×Shopping
Macy's2.27×Shopping
Nordstrom2.31×Shopping
Kohl's2.03×Shopping
Nordstrom rack2.5×Fashion & Accessoires
Old Navy2.01×Fashion & Accessoires
Marshalls2.24×Fashion & Accessoires
Urban Outfitters3.34×Shopping
Hobby Lobby1.92×Home & Garden
Dresses1.83×Fashion & Accessoires
Pinterest1.56×Internet & Social Media
Free People3.26×Fashion & Accessoires
God1.74×Politics & Society
Lowe's1.59×Shopping
T.J.Maxx2.18×Shopping
Neiman Marcus2.97×Fashion & Accessoires
The Gilded Age2.18×Movies & TV
Women's clothing1.52×Fashion & Accessoires
Family (biology)2.01×Kids & Family
Boutiques1.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anthropologie audience
TraitClusterScore
Design AffinityPREMIUM2.38
SustainabilityBALANCE2.33
IndulgenceJOY1.74
Luxury OrientationPREMIUM1.72
Sports ActivityPOWER1.58
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Anthropologie
CountryShare
United States64.4%
United Kingdom9.3%
Canada4.6%

See Anthropologie audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Anthropologie have in United States?

Anthropologie has an estimated audience of 25,212,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Anthropologie fans?

68.1% of Anthropologie fans are female, 31.9% are male, with an average age of 36.0 years.

Which brands do Anthropologie fans like most?

Anthropologie fans show strongest brand affinity for Macy's (2.07×), Macy's (2.27×), and Nordstrom (2.31×) over the country average.

Where do Anthropologie fans live in United States?

Anthropologie fans in United States are most concentrated in California (reach 3,966,333), Texas (reach 2,184,149), and New York (reach 2,158,347). These three regions account for the largest share of the active audience.

What other brands do Anthropologie fans also like?

Beyond Anthropologie itself, the audience over-indexes on Macy's (2.27×), Nordstrom (2.31×), Kohl's (2.03×), and Nordstrom rack (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anthropologie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.