Rascasse Audience Intelligence

Anthropologie Target Market in United States

A data profile of the people who buy, follow and care about Anthropologie in United States — modelled from more than twelve digital signal sources. Anthropologie has an estimated audience of 25,676,714 people in United States.

#6among Fashion in United States#121among Brand in United States#55in Shopping

The average Anthropologie fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Macy's, Nordstrom, Kohl's, with strongest over-indexing on Macy's (2.27× the country average).

Demographically, the Anthropologie audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anthropologie fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anthropologie profile in United States.

Audience size
25.7M
in United States
Gender
68.1%♀
31.9% male
Age
36.0
average years
Country rank
#1188
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anthropologie

68.1% are female, 31.9% are male, average age 36.0.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Anthropologie audience in United States
MetricValue
Female68.1%
Male31.9%
Average age36.0
Estimated audience size25,676,714
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Anthropologie audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Anthropologie audience comes from United States.

Worldwide audience distribution share by country for Anthropologie
CountryShare
United States63.3%
United Kingdom9.1%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anthropologie audience in United States is strongest.

Fig. 05

Top regions by affinity

Anthropologie customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.98×
02Massachusetts~900K1.76×
03New Jersey~1M1.55×
04New York~2M1.54×
05Connecticut~400K1.48×
06California~3.5M1.34×
07Illinois~1M1.32×
08Rhode Island~100K1.31×
09Pennsylvania~1M1.25×
10Virginia~800K1.24×
11North Carolina~900K1.21×
12Oregon~300K1.18×
13Maryland~500K1.17×
14Colorado~500K1.14×
15South Carolina~400K1.14×
16Washington~600K1.13×
17Tennessee~600K1.12×
18Minnesota~400K1.08×
19Utah~200K1.08×
20Maine~90K1.05×
21Georgia~800K1.03×
22Hawaii~100K1.03×
23Alabama~300K0.98×
24Vermont~40K0.97×
25Texas~2M0.96×
26Arizona~500K0.96×
27Wisconsin~400K0.94×
28New Hampshire~90K0.92×
29Florida~1.5M0.91×
30Delaware~60K0.90×
31Kentucky~300K0.87×
32Idaho~100K0.87×
33Kansas~200K0.85×
34Nebraska~100K0.85×
35Ohio~700K0.84×
36Oklahoma~200K0.83×
37Arkansas~200K0.83×
38Montana~60K0.82×
39Michigan~500K0.81×
40Louisiana~300K0.81×
41Missouri~300K0.79×
42Nevada~200K0.75×
43Mississippi~200K0.74×
44Iowa~200K0.74×
45Indiana~300K0.68×
46South Dakota~40K0.64×
47New Mexico~70K0.58×
48Alaska~30K0.57×
49West Virginia~60K0.50×
50North Dakota~30K0.49×
Fig. 06

Affinity by region

Affinity by region — Anthropologie, United States
0.49×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anthropologie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anthropologie audience
#·InterestCategoryAffinity×
01Urban OutfittersShopping3.34×
02Free PeopleFashion & Accessoires3.26×
03Neiman MarcusFashion & Accessoires2.97×
04Nordstrom rackFashion & Accessoires2.50×
05NordstromShopping2.31×
06SeasonTravel & Leisure2.30×
07Macy'sShopping2.27×
08MarshallsFashion & Accessoires2.24×
09T.J.MaxxShopping2.18×
10J. C. PenneyShopping2.07×
11Kohl'sShopping2.03×
12Old NavyFashion & Accessoires2.01×
13Family (biology)Kids & Family2.01×
14Hobby LobbyHome & Garden1.92×
15DressesFashion & Accessoires1.83×
16GodPolitics & Society1.74×
17Sam's ClubShopping1.66×
18PinterestInternet & Social Media1.56×
19BoutiquesFashion & Accessoires1.55×
20Women's clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anthropologie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anthropologie audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.66×
CreativityOPEN1.46×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anthropologie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Early Adopter MentalityPOWER0.98×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anthropologie's target market in United States?

Anthropologie's target market in United States covers an estimated 25,676,714 people, concentrated in California and New York.

02

What is the gender split and age of Anthropologie customers?

68.1% of the Anthropologie audience are female, 31.9% are male, with an average age of 36.0 years.

03

Which brands do Anthropologie fans like most?

Anthropologie fans show strongest brand affinity for Macy's (2.27×), Nordstrom (2.31×), and Kohl's (2.03×) over the country average.

04

Where do Anthropologie fans live in United States?

Anthropologie fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Anthropologie fans also like?

Beyond Anthropologie itself, the audience over-indexes on Nordstrom (2.31×), Kohl's (2.03×), Nordstrom rack (2.5×), and Marshalls (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Anthropologie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anthropologie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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