Rascasse Audience Intelligence

Hollister Co. Target Market in United States

A data profile of the people who buy, follow and care about Hollister Co. in United States — modelled from more than twelve digital signal sources. Hollister Co. has an estimated audience of 4,202,177 people in United States.

#4among Mainstream fashion in United States#792among Brand in United States#376in Fashion & Accessoires

The average Hollister Co. fan in United States is 28.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Jean Paul Gaultier, Aéropostale (clothing), Yahoo! News, with strongest over-indexing on Jean Paul Gaultier (10.88× the country average).

Demographically, the Hollister Co. audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hollister Co. fan in United States is more female, around 28.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hollister Co. profile in United States.

Audience size
4.2M
in United States
Gender
72.6%♀
27.4% male
Age
28.7
average years
Country rank
#7717
Brand in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hollister Co.

72.6% are female, 27.4% are male, average age 28.7.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Hollister Co. audience in United States
MetricValue
Female72.6%
Male27.4%
Average age28.7
Estimated audience size4,202,177
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Hollister Co. audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Hollister Co. audience comes from United States.

Worldwide audience distribution share by country for Hollister Co.
CountryShare
United States32.9%
Canada15.4%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hollister Co. audience in United States is strongest.

Fig. 05

Top regions by affinity

Hollister Co. customers by region in United States
#RegionReachAffinity×
01New York~900K3.80×
02Hawaii~60K3.50×
03Florida~700K2.41×
04Nevada~100K2.36×
05California~1M2.35×
06Illinois~300K2.14×
07Delaware~20K2.00×
08Texas~600K1.76×
09New Jersey~200K1.75×
10Arizona~100K1.41×
11Massachusetts~100K1.35×
12Maryland~100K1.35×
13Washington~100K1.27×
14Virginia~100K1.21×
15Utah~40K1.11×
16Georgia~100K1.05×
17Oregon~50K1.01×
18Pennsylvania~100K0.99×
19North Carolina~100K0.99×
20Colorado~60K0.95×
21Ohio~100K0.94×
22Kansas~30K0.94×
23Connecticut~40K0.93×
24Minnesota~50K0.87×
25Indiana~70K0.86×
26Rhode Island~10K0.83×
27Alaska~7K0.82×
28Washington, District of Columbia~10K0.81×
29Michigan~90K0.80×
30Tennessee~70K0.79×
31South Carolina~50K0.78×
32Vermont~5K0.75×
33Missouri~50K0.73×
34Arkansas~20K0.72×
35New Hampshire~10K0.70×
36South Dakota~6K0.64×
37North Dakota~6K0.64×
38Mississippi~20K0.62×
39Idaho~10K0.60×
40New Mexico~10K0.60×
41Montana~7K0.60×
42Oklahoma~30K0.56×
43Kentucky~30K0.55×
44Nebraska~10K0.54×
45Maine~8K0.54×
46West Virginia~10K0.53×
47Iowa~10K0.43×
48Wisconsin~30K0.42×
49Louisiana~20K0.42×
50Alabama~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Hollister Co., United States
0.40×1.00×3.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hollister Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hollister Co. audience
#·InterestCategoryAffinity×
01Jean Paul GaultierFashion & Accessoires10.88×
02Abercrombie kidsFashion & Accessoires10.23×
03Emily OsmentMovies & TV6.27×
04Victoria's Secret PinkFashion & Accessoires6.25×
05ZadarTravel & Leisure6.21×
06J.Crew FactoryShopping4.94×
07Aéropostale (clothing)Fashion & Accessoires4.69×
08EquinoxPolitics & Society4.27×
09Abercrombie & FitchFashion & Accessoires4.26×
10Aerie (American Eagle Outfitters)Brand2.89×
11Yahoo! NewsNews2.55×
12New York PostNews2.41×
13Makeup TutorialsBeauty & Wellness2.29×
14Fashion NovaShopping2.11×
151080iTechnology & Electronics2.02×
16StreetwearFashion & Accessoires1.82×
17Nordstrom rackFashion & Accessoires1.77×
18MarshallsFashion & Accessoires1.62×
19Macy'sShopping1.57×
20SephoraShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hollister Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hollister Co. audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.35×
Design AffinityPREMIUM1.23×
CreativityOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hollister Co. audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
PatriotismCONSERVATISM0.88×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hollister Co.'s target market in United States?

Hollister Co.'s target market in United States covers an estimated 4,202,177 people, concentrated in California and New York.

02

What is the gender split and age of Hollister Co. customers?

72.6% of the Hollister Co. audience are female, 27.4% are male, with an average age of 28.7 years.

03

Which brands do Hollister Co. fans like most?

Hollister Co. fans show strongest brand affinity for Jean Paul Gaultier (10.88×), Aéropostale (clothing) (4.69×), and Yahoo! News (2.55×) over the country average.

04

Where do Hollister Co. fans live in United States?

Hollister Co. fans in United States are most concentrated in California (reach ~1M), New York (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Hollister Co. fans also like?

Beyond Hollister Co. itself, the audience over-indexes on Aéropostale (clothing) (4.69×), Yahoo! News (2.55×), Abercrombie & Fitch (4.26×), and Abercrombie kids (10.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Hollister Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hollister Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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