Hollister Co. Audience in United States
Hollister Co. has an estimated audience of 4,179,193 people in United States. 72.6% are female, 27.4% are male, average age 28.7. Top brand affinities: Yahoo!ショッピング, Jean Paul Gaultier, Aéropostale (clothing), Yahoo! News, Abercrombie & Fitch.
Top brand affinities include Yahoo!ショッピング, Jean Paul Gaultier, Aéropostale (clothing), with strongest over-indexing on Yahoo!ショッピング (4.15× the country average). Demographically, the Hollister Co. audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Hollister Co. fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 28.7 |
| Estimated audience size | 4,179,193 |
Audience persona
The typical Hollister Co. fan in United States is more female, around 28.7 years old, with strong Sustainability tendencies and a notable affinity for Yahoo!ショッピング.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!ショッピング | 4.15× | |
| Jean Paul Gaultier | 10.88× | Fashion & Accessoires |
| Aéropostale (clothing) | 4.69× | Fashion & Accessoires |
| Yahoo! News | 2.55× | News |
| Abercrombie & Fitch | 4.26× | Fashion & Accessoires |
| Abercrombie kids | 10.23× | Fashion & Accessoires |
| Equinox | 4.27× | Politics & Society |
| J.Crew Factory | 4.94× | Shopping |
| 1080i | 2.02× | Technology & Electronics |
| Emily Osment | 6.27× | Movies & TV |
| Macy's | 1.57× | Shopping |
| Fashion Nova | 2.11× | Shopping |
| Aerie (American Eagle Outfitters) | 2.89× | |
| Nordstrom rack | 1.77× | Fashion & Accessoires |
| Marshalls | 1.62× | Fashion & Accessoires |
| Sephora | 1.56× | Shopping |
| New York Post | 2.41× | News |
| Zadar | 6.21× | Travel & Leisure |
| Streetwear | 1.82× | Fashion & Accessoires |
| Makeup Tutorials | 2.29× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| Luxury Orientation | PREMIUM | 1.37 |
| Extroversion | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.26 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Canada | 9.9% |
| United Kingdom | 8.9% |
See Hollister Co. audiences in other countries
More Mainstream fashion audiences in United States
- Banana Republic (23,039,134)
- American Eagle Outfitters (13,341,648)
- Abercrombie & Fitch (10,957,357)
- Max Mara (2,955,726)
- Guess (clothing) (1,914,646)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hollister Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.