J.Crew Factory Audience in United States

J.Crew Factory logo

J.Crew Factory has an estimated audience of 7,815,247 people in United States. 73.9% are female, 26.1% are male, average age 39.7. Top regions: New York, Texas, California. Top brand affinities: Baywatch, USAJobs, Aerie (American Eagle Outfitters), Nordstrom rack, Tuckernuck.

The average J.Crew Factory fan in United States is 39.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Baywatch, USAJobs, Aerie (American Eagle Outfitters), with strongest over-indexing on Baywatch (104.04× the country average). Demographically, the J.Crew Factory audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of J.Crew Factory fans

Demographic split for J.Crew Factory audience in United States
MetricValue
Female73.9%
Male26.1%
Average age39.7
Estimated audience size7,815,247

Audience persona

The typical J.Crew Factory fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Baywatch.

Top regions in United States

Top regions ranked by reach for J.Crew Factory in United States
RegionReachAffinity
New York711,0321.63×
Texas547,5150.81×
California524,9000.61×
Florida431,0030.81×
Massachusetts402,5852.61×
Pennsylvania401,7231.53×
New Jersey366,9111.85×
Virginia346,8781.82×
North Carolina335,4241.43×
Illinois303,3581.17×
Georgia295,7371.23×
Ohio273,2811.14×
Maryland210,0781.56×
Michigan191,5100.94×
Tennessee191,0111.22×
Connecticut178,9872.28×
South Carolina171,2721.46×
Kentucky115,6741.18×
Indiana114,4070.8×
Wisconsin106,5150.91×
Louisiana104,5601.04×
Minnesota104,2000.93×
Missouri98,2370.78×
Washington89,5330.57×
Colorado89,0270.72×
Alabama84,2390.77×
Arizona60,9390.38×
Oklahoma59,7650.69×
Utah59,0800.84×
Oregon54,8890.61×
Kansas51,5470.84×
New Hampshire51,1311.66×
Maine47,6131.7×
Arkansas45,7780.71×
Rhode Island45,4071.83×
Washington, District of Columbia40,3751.72×
Iowa39,7640.62×
Mississippi35,5430.55×
Nebraska30,5280.78×
Delaware24,5581.14×
Idaho21,3920.55×
Nevada20,7230.27×
Vermont18,1281.32×
West Virginia16,7770.46×
New Mexico12,5640.32×
Montana11,9080.55×
Hawaii9,6600.29×
South Dakota8,2090.45×
North Dakota6,7140.42×
Alaska3,8390.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J.Crew Factory audience
BrandAffinityCategory
Baywatch104.04×Movies & TV
USAJobs18.25×Business & Career
Aerie (American Eagle Outfitters)5.58×
Nordstrom rack3.34×Fashion & Accessoires
Tuckernuck13.15×Shopping
The Loft12.05×Movies & TV
Factory3.37×Business & Career
Marshalls2.14×Fashion & Accessoires
Macy's1.9×Shopping
Macy's1.61×Shopping
Tea Collection14.75×Shopping
Kohl's1.63×Shopping
Order (business)2.36×Business & Career
Old Navy1.63×Fashion & Accessoires
Family (biology)1.97×Kids & Family
Shoes (American band)3.62×Music & Radio
Rebecca Hall8.58×Movies & TV
Free People2.83×Fashion & Accessoires
White House Black Market5.69×Fashion & Accessoires
Radio Flyer19.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J.Crew Factory audience
TraitClusterScore
Design AffinityPREMIUM2.96
IndulgenceJOY2.47
SustainabilityBALANCE2.23
Pet OwnershipJOY2.1
Luxury OrientationPREMIUM1.89
CreativityOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for J.Crew Factory
CountryShare
United States95.9%
Japan0.6%
Canada0.6%

See J.Crew Factory audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does J.Crew Factory have in United States?

J.Crew Factory has an estimated audience of 7,815,247 people in United States, concentrated in New York and Texas.

What is the gender split and age of J.Crew Factory fans?

73.9% of J.Crew Factory fans are female, 26.1% are male, with an average age of 39.7 years.

Which brands do J.Crew Factory fans like most?

J.Crew Factory fans show strongest brand affinity for Baywatch (104.04×), USAJobs (18.25×), and Aerie (American Eagle Outfitters) (5.58×) over the country average.

Where do J.Crew Factory fans live in United States?

J.Crew Factory fans in United States are most concentrated in New York (reach 711,032), Texas (reach 547,515), and California (reach 524,900). These three regions account for the largest share of the active audience.

What other brands do J.Crew Factory fans also like?

Beyond J.Crew Factory itself, the audience over-indexes on USAJobs (18.25×), Aerie (American Eagle Outfitters) (5.58×), Nordstrom rack (3.34×), and Tuckernuck (13.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J.Crew Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.