Rascasse Audience Intelligence

J.Crew Factory Target Market in United States

J.Crew Factory has an estimated audience of 7.7M people in United States.

#499among brands in United States#123in Shopping

The average J.Crew Factory fan in United States is 40.3 years old, more female, and lives primarily in New York.

Most fans live in New York, California, Pennsylvania.

Top affinities include Baywatch, Radio Flyer, USAJobs, with strongest over-indexing on Baywatch (104.04× the country average).

Demographically, the J.Crew Factory audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical J.Crew Factory fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Baywatch.

Category: Shopping · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in United States
Gender
73.9%♀
26.1% male
Age
40.3
average years
Country rank
#4531
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of J.Crew Factory

73.9% are female, 26.1% are male, average age 40.3.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for J.Crew Factory audience in United States
MetricValue
Female73.9%
Male26.1%
Average age40.3
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the J.Crew Factory audience in United States
Age bracketShare%
16-249%
25-3425%
35-4427%
45-5424%
55+14%
Fig. 04

Worldwide distribution

95.8%

of the worldwide J.Crew Factory audience comes from United States.

Worldwide audience distribution share by country for J.Crew Factory
CountryShare
United States95.8%
Japan0.6%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

J.Crew Factory customers by region in United States
#RegionReachAffinity×
01Massachusetts~400K2.65×
02Connecticut~200K2.28×
03Rhode Island~50K2.03×
04New Jersey~400K1.78×
05Virginia~400K1.77×
06Maine~60K1.77×
07New Hampshire~50K1.71×
08Washington, District of Columbia~30K1.63×
09New York~700K1.59×
10Vermont~20K1.52×
11Maryland~200K1.51×
12Pennsylvania~400K1.50×
13South Carolina~200K1.44×
14North Carolina~400K1.39×
15Delaware~30K1.26×
16Tennessee~200K1.22×
17Georgia~300K1.18×
18Kentucky~100K1.13×
19Illinois~300K1.11×
20Ohio~300K1.09×
21Louisiana~100K1.03×
22Minnesota~100K0.90×
23Kansas~60K0.90×
24Michigan~200K0.88×
25Wisconsin~100K0.86×
26Florida~400K0.84×
27Utah~60K0.83×
28Texas~400K0.80×
29Alabama~90K0.78×
30Indiana~100K0.77×
31Missouri~100K0.76×
32Nebraska~30K0.76×
33Arkansas~50K0.75×
34Colorado~100K0.74×
35Oklahoma~60K0.71×
36California~500K0.59×
37Iowa~40K0.59×
38Oregon~60K0.58×
39Montana~10K0.57×
40Washington~100K0.56×
41Mississippi~40K0.56×
42Idaho~20K0.53×
43South Dakota~10K0.49×
44West Virginia~20K0.47×
45Arizona~80K0.44×
46North Dakota~8K0.44×
47New Mexico~20K0.35×
48Hawaii~10K0.35×
49Alaska~5K0.30×
50Nevada~20K0.28×
Fig. 06

Affinity by region

Affinity by region — J.Crew Factory, United States
0.28×1.00×2.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the J.Crew Factory audience vs. the country average
#·InterestCategoryAffinity×
01BaywatchMovies & TV104.04×
02Radio FlyerMusic & Radio19.13×
03USAJobsBusiness & Career18.25×
04Tea CollectionShopping14.75×
05TuckernuckShopping13.15×
06The LoftMovies & TV12.05×
07Rebecca HallMovies & TV8.58×
08White House Black MarketFashion & Accessoires5.69×
09Aerie (American Eagle Outfitters)Brand5.58×
10FactoryBusiness & Career3.37×
11Nordstrom RackFashion & Accessoires3.34×
12Free PeopleFashion & Accessoires2.83×
13Dillard'sFashion & Accessoires2.73×
14Order (business)Business & Career2.36×
15MarshallsFashion & Accessoires2.14×
16Family (biology)Kids & Family1.97×
17Macy'sShopping1.90×
18ChildbirthKids & Family1.89×
19Kohl'sShopping1.63×
20Old NavyFashion & Accessoires1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the J.Crew Factory audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the J.Crew Factory audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.62×
Luxury OrientationPREMIUM1.22×
CreativityOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the J.Crew Factory audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.58×
ExtroversionTHRILL0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More Shopping audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in J.Crew Factory over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jcrew-factory-57574” · Methodology