Gothic fashion Audience in United States

Gothic fashion logo

Gothic fashion has an estimated audience of 12,121,815 people in United States. 59.5% are female, 40.5% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Superman, Paradise Lost (band), Warriors (novel series), Food and drink, Casey.

The average Gothic fashion fan in United States is 29.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Paradise Lost (band), Warriors (novel series), with strongest over-indexing on Superman (2.26× the country average). Demographically, the Gothic fashion audience skews more female with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Gothic fashion fans

Demographic split for Gothic fashion audience in United States
MetricValue
Female59.5%
Male40.5%
Average age29.0
Estimated audience size12,121,815

Audience persona

The typical Gothic fashion fan in United States is more female, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Gothic fashion in United States
RegionReachAffinity
California1,723,0411.29×
Texas1,124,4311.08×
Florida803,5490.98×
New York692,9561.02×
Georgia410,6741.1×
Illinois394,7980.98×
Pennsylvania392,2210.96×
North Carolina382,1231.05×
Ohio366,6210.98×
Washington359,0841.48×
Michigan319,4431.01×
Virginia319,3941.08×
Arizona286,7781.16×
New Jersey270,0300.88×
Tennessee253,5081.04×
Massachusetts237,5410.99×
Indiana223,4711.01×
Maryland217,2501.04×
Colorado216,6991.13×
Missouri196,9711.01×
Oregon186,7441.34×
South Carolina173,5220.95×
Wisconsin167,3130.92×
Minnesota165,2590.95×
Kentucky159,5041.05×
Louisiana157,0821×
Alabama148,9440.88×
Nevada146,3991.25×
Oklahoma140,1451.04×
Utah139,3991.28×
Connecticut109,4710.9×
Mississippi102,0521.02×
Kansas97,0621.02×
Arkansas94,5610.95×
Iowa81,0250.81×
New Mexico63,2581.04×
Hawaii61,5331.18×
West Virginia60,6951.08×
Idaho57,7220.95×
Nebraska49,7020.82×
Maine44,6601.03×
New Hampshire40,3070.84×
Rhode Island30,2720.78×
Montana28,3700.84×
Alaska28,0251.08×
Delaware27,1100.81×
Washington, District of Columbia25,1670.69×
South Dakota23,3360.83×
North Dakota18,1770.73×
Vermont17,7230.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gothic fashion audience
BrandAffinityCategory
Superman2.26×Movies & TV
Paradise Lost (band)22.38×Music & Radio
Warriors (novel series)4.59×Literature
Food and drink1.65×Food & Beverages
Casey3.47×Music & Radio
Watercolor Artist12.01×Arts & Culture
Beetlejuice3.17×Movies & TV
Anime convention4.01×Literature
Anime and manga fandom3.8×Literature
Movies1.51×Movies & TV
Euphoria1.68×Movies & TV
Rhianna (singer)5.61×Music & Radio
Millie Bobby Brown4.06×Movies & TV
Video games1.76×Games
Catherine O'Hara3.84×Movies & TV
DeviantArt4×Internet & Social Media
Self care2.54×Health
TikTok1.68×Internet & Social Media
Communication design3.04×Business & Career
Otaku3.71×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gothic fashion audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
MindfulnessBALANCE1.78
Early Adopter MentalityPOWER1.5
ExtroversionTHRILL1.38
SustainabilityBALANCE1.37
TraditionCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Gothic fashion
CountryShare
United States29.8%
China10.9%
Japan8.7%

See Gothic fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gothic fashion have in United States?

Gothic fashion has an estimated audience of 12,121,815 people in United States, concentrated in California and Texas.

What is the gender split and age of Gothic fashion fans?

59.5% of Gothic fashion fans are female, 40.5% are male, with an average age of 29.0 years.

Which brands do Gothic fashion fans like most?

Gothic fashion fans show strongest brand affinity for Superman (2.26×), Paradise Lost (band) (22.38×), and Warriors (novel series) (4.59×) over the country average.

Where do Gothic fashion fans live in United States?

Gothic fashion fans in United States are most concentrated in California (reach 1,723,041), Texas (reach 1,124,431), and Florida (reach 803,549). These three regions account for the largest share of the active audience.

What other brands do Gothic fashion fans also like?

Beyond Gothic fashion itself, the audience over-indexes on Paradise Lost (band) (22.38×), Warriors (novel series) (4.59×), Food and drink (1.65×), and Casey (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gothic fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.