Rascasse Audience Intelligence

Gothic fashion Audience in United States

A data profile of the people who buy, follow and care about Gothic fashion in United States — modelled from more than twelve digital signal sources. Gothic fashion has an estimated audience of 12,121,815 people in United States.

#1951among Topic in United States#148in Fashion & Accessoires

The average Gothic fashion fan in United States is 29.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paradise Lost (band), Superman, Food and drink, with strongest over-indexing on Paradise Lost (band) (22.38× the country average).

Demographically, the Gothic fashion audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gothic fashion fan in United States is more female, around 29.0 years old, with strong Extroversion tendencies and a notable affinity for Paradise Lost (band).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gothic fashion profile in United States.

Audience size
12.1M
in United States
Gender
59.5%♀
40.5% male
Age
29.0
average years
Country rank
#2947
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gothic fashion fans

59.5% are female, 40.5% are male, average age 29.0.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Gothic fashion audience in United States
MetricValue
Female59.5%
Male40.5%
Average age29.0
Estimated audience size12,121,815
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Gothic fashion audience in United States
Age bracketShare%
16-1948%
20-2922%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Gothic fashion audience comes from United States.

Worldwide audience distribution share by country for Gothic fashion
CountryShare
United States29.8%
China10.9%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gothic fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Gothic fashion fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.31×
02Washington~300K1.27×
03California~1.5M1.18×
04Georgia~400K1.18×
05Utah~100K1.18×
06Nevada~100K1.17×
07Maryland~200K1.12×
08Louisiana~200K1.11×
09Alaska~30K1.11×
10Oklahoma~100K1.10×
11Texas~1M1.08×
12Arizona~300K1.08×
13New Mexico~70K1.08×
14Virginia~300K1.06×
15Kentucky~200K1.06×
16Mississippi~100K1.05×
17North Carolina~400K1.04×
18Missouri~200K1.04×
19West Virginia~60K1.04×
20Colorado~200K1.03×
21Alabama~200K1.03×
22Arkansas~100K1.02×
23Illinois~400K1.01×
24Indiana~200K1.01×
25Idaho~60K1.01×
26Hawaii~50K1.00×
27New York~700K0.99×
28Pennsylvania~400K0.98×
29Ohio~400K0.98×
30Michigan~300K0.98×
31Tennessee~200K0.98×
32North Dakota~20K0.97×
33South Carolina~200K0.96×
34Kansas~90K0.95×
35Maine~40K0.95×
36Delaware~30K0.95×
37Florida~800K0.94×
38Massachusetts~200K0.94×
39Wisconsin~200K0.93×
40Montana~30K0.93×
41South Dakota~30K0.93×
42Vermont~20K0.93×
43Minnesota~200K0.92×
44New Hampshire~40K0.91×
45Rhode Island~40K0.91×
46Connecticut~100K0.90×
47Washington, District of Columbia~30K0.90×
48Nebraska~50K0.89×
49New Jersey~300K0.85×
50Iowa~80K0.84×
Fig. 06

Affinity by region

Affinity by region — Gothic fashion, United States
0.84×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gothic fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gothic fashion audience
#·InterestCategoryAffinity×
01Paradise Lost (band)Music & Radio22.38×
02Watercolor ArtistArts & Culture12.01×
03Rhianna (singer)Music & Radio5.61×
04Warriors (novel series)Literature4.59×
05Millie Bobby BrownMovies & TV4.06×
06Anime conventionLiterature4.01×
07DeviantArtInternet & Social Media4.00×
08Catherine O'HaraMovies & TV3.84×
09Anime and manga fandomLiterature3.80×
10OtakuLiterature3.71×
11Avatar (Swedish band)Music & Radio3.56×
12CaseyMusic & Radio3.47×
13BeetlejuiceMovies & TV3.17×
14Communication designBusiness & Career3.04×
15Self careHealth2.54×
16SupermanMovies & TV2.26×
17Video gamesGames1.76×
18TikTokInternet & Social Media1.68×
19Food and drinkFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gothic fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gothic fashion audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.95×
Design AffinityPREMIUM1.64×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gothic fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
Quality AwarenessPREMIUM0.63×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gothic fashion have in United States?

Gothic fashion has an estimated audience of 12,121,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gothic fashion fans?

59.5% of Gothic fashion fans are female, 40.5% are male, with an average age of 29.0 years.

03

Which brands do Gothic fashion fans like most?

Gothic fashion fans show strongest brand affinity for Paradise Lost (band) (22.38×), Superman (2.26×), and Food and drink (1.65×) over the country average.

04

Where do Gothic fashion fans live in United States?

Gothic fashion fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Gothic fashion fans also like?

Beyond Gothic fashion itself, the audience over-indexes on Superman (2.26×), Food and drink (1.65×), Watercolor Artist (12.01×), and Anime convention (4.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Gothic fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gothic fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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