Gothic fashion Audience in Germany
Gothic fashion has an estimated audience of 1,859,773 people in Germany. 57.8% are female, 42.2% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anime & Cosplay, KPop Demon Hunters, Harry Potter, TikTok, Superman.
The average Gothic fashion fan in Germany is 30.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anime & Cosplay, KPop Demon Hunters, Harry Potter, with strongest over-indexing on Anime & Cosplay (10.48× the country average). Demographically, the Gothic fashion audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Gothic fashion fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 30.0 |
| Estimated audience size | 1,859,773 |
Audience persona
The typical Gothic fashion fan in Germany is more female, around 30.0 years old, with strong Individualism tendencies and a notable affinity for Anime & Cosplay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 394,473 | 0.97× |
| Bayern | 282,033 | 0.94× |
| Baden-Württemberg | 205,551 | 0.81× |
| Niedersachsen | 161,695 | 0.9× |
| Hessen | 157,257 | 1.11× |
| Berlin | 118,917 | 1.43× |
| Sachsen | 98,988 | 1.09× |
| Rheinland-Pfalz | 75,841 | 0.81× |
| Schleswig-Holstein | 57,460 | 0.86× |
| Brandenburg | 43,801 | 0.76× |
| Hamburg | 39,455 | 0.94× |
| Sachsen-Anhalt | 36,587 | 0.76× |
| Thüringen | 34,533 | 0.73× |
| Mecklenburg-Vorpommern | 33,519 | 0.94× |
| Saarland | 27,990 | 1.23× |
| Bremen | 27,468 | 1.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime & Cosplay | 10.48× | Fashion & Accessoires |
| KPop Demon Hunters | 5.72× | Movies & TV |
| Harry Potter | 2.59× | Movies & TV |
| TikTok | 2.35× | Internet & Social Media |
| Superman | 3.35× | Movies & TV |
| Maltese (dog) | 4.29× | Pets & Animals |
| Anime and manga fandom | 4.65× | Literature |
| DeviantArt | 6.88× | Internet & Social Media |
| Tabletop role-playing game | 6.82× | Games |
| Goth subculture | 9.26× | Fashion & Accessoires |
| Anime convention | 4.6× | Literature |
| Yahoo!ショッピング | 2.88× | |
| Movies | 1.66× | Movies & TV |
| Online shopping | 1.69× | Shopping |
| Sports | 1.55× | Sports |
| Pomeranian (dog) | 3.83× | Pets & Animals |
| Cat play and toys | 3.88× | Pets & Animals |
| Self-love | 2.8× | Health |
| Millie Bobby Brown | 4.18× | Movies & TV |
| Kitten | 3.1× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.67 |
| Sustainability | BALANCE | 1.51 |
| Urban Lifestyle | OPEN | 1.46 |
| Mindfulness | BALANCE | 1.38 |
| Early Adopter Mentality | POWER | 1.35 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| China | 10.9% |
| Japan | 8.7% |
See Gothic fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gothic fashion have in Germany?
Gothic fashion has an estimated audience of 1,859,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gothic fashion fans?
57.8% of Gothic fashion fans are female, 42.2% are male, with an average age of 30.0 years.
Which brands do Gothic fashion fans like most?
Gothic fashion fans show strongest brand affinity for Anime & Cosplay (10.48×), KPop Demon Hunters (5.72×), and Harry Potter (2.59×) over the country average.
Where do Gothic fashion fans live in Germany?
Gothic fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 394,473), Bayern (reach 282,033), and Baden-Württemberg (reach 205,551). These three regions account for the largest share of the active audience.
What other brands do Gothic fashion fans also like?
Beyond Gothic fashion itself, the audience over-indexes on KPop Demon Hunters (5.72×), Harry Potter (2.59×), TikTok (2.35×), and Superman (3.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gothic fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.