Gothic fashion Audience in Germany
A data profile of the people who buy, follow and care about Gothic fashion in Germany — modelled from more than twelve digital signal sources. Gothic fashion has an estimated audience of 1,859,773 people in Germany.
The average Gothic fashion fan in Germany is 30.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Anime & Cosplay, KPop Demon Hunters, Harry Potter, with strongest over-indexing on Anime & Cosplay (10.48× the country average).
Demographically, the Gothic fashion audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gothic fashion fan in Germany is more female, around 30.0 years old, with strong Extroversion tendencies and a notable affinity for Anime & Cosplay.
At a glance
The key figures that characterise the Gothic fashion profile in Germany.
Search interest · 12-month trend
Demographics of Gothic fashion fans
57.8% are female, 42.2% are male, average age 30.0.
Gender split
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 30.0 |
| Estimated audience size | 1,859,773 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Gothic fashion audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.8% |
| China | 10.9% |
| Japan | 8.7% |
Geography
Where the Gothic fashion audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.22× | |
| 02 | Berlin | ~100K | 1.20× | |
| 03 | Bayern | ~300K | 1.11× | |
| 04 | Saarland | ~20K | 1.08× | |
| 05 | Hessen | ~100K | 1.03× | |
| 06 | Sachsen | ~90K | 1.00× | |
| 07 | Mecklenburg-Vorpommern | ~40K | 0.99× | |
| 08 | Hamburg | ~40K | 0.96× | |
| 09 | Thüringen | ~40K | 0.95× | |
| 10 | Sachsen-Anhalt | ~50K | 0.94× | |
| 11 | Nordrhein-Westfalen | ~400K | 0.93× | |
| 12 | Schleswig-Holstein | ~60K | 0.93× | |
| 13 | Brandenburg | ~50K | 0.93× | |
| 14 | Rheinland-Pfalz | ~90K | 0.92× | |
| 15 | Niedersachsen | ~200K | 0.91× | |
| 16 | Baden-Württemberg | ~200K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gothic fashion audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 10.48× | ||
| 02 | Goth subculture | Fashion & Accessoires | 9.26× | ||
| 03 | DeviantArt | Internet & Social Media | 6.88× | ||
| 04 | Tabletop role-playing game | Games | 6.82× | ||
| 05 | KPop Demon Hunters | Movies & TV | 5.72× | ||
| 06 | Anime and manga fandom | Literature | 4.65× | ||
| 07 | Anime convention | Literature | 4.60× | ||
| 08 | Maltese (dog) | Pets & Animals | 4.29× | ||
| 09 | Millie Bobby Brown | Movies & TV | 4.18× | ||
| 10 | Cat play and toys | Pets & Animals | 3.88× | ||
| 11 | Pomeranian (dog) | Pets & Animals | 3.83× | ||
| 12 | Superman | Movies & TV | 3.35× | ||
| 13 | Kitten | Pets & Animals | 3.10× | ||
| 14 | Stranger Things | Movies & TV | 2.86× | ||
| 15 | Self-love | Health | 2.80× | ||
| 16 | Harry Potter | Movies & TV | 2.59× | ||
| 17 | TikTok | Internet & Social Media | 2.35× | ||
| 18 | Online shopping | Shopping | 1.69× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Sports | Sports | 1.55× |
Personality of the Gothic fashion audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.99× | |
| Pet Ownership | JOY | 2.35× | |
| Mindfulness | BALANCE | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Career Orientation | POWER | 0.89× |
Frequently asked questions
How many fans does Gothic fashion have in Germany?
Gothic fashion has an estimated audience of 1,859,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gothic fashion fans?
57.8% of Gothic fashion fans are female, 42.2% are male, with an average age of 30.0 years.
Which brands do Gothic fashion fans like most?
Gothic fashion fans show strongest brand affinity for Anime & Cosplay (10.48×), KPop Demon Hunters (5.72×), and Harry Potter (2.59×) over the country average.
Where do Gothic fashion fans live in Germany?
Gothic fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Gothic fashion fans also like?
Beyond Gothic fashion itself, the audience over-indexes on KPop Demon Hunters (5.72×), Harry Potter (2.59×), TikTok (2.35×), and DeviantArt (6.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Gothic fashion audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gothic fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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