Rascasse Audience Intelligence

KPop Demon Hunters Audience in Germany

A data profile of the people who buy, follow and care about KPop Demon Hunters in Germany — modelled from more than twelve digital signal sources. KPop Demon Hunters has an estimated audience of 6,332,534 people in Germany.

#15among Movie / TV Show / Series in Germany#51in Movies & TV

The average KPop Demon Hunters fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Anime and manga fandom, Anime convention, with strongest over-indexing on Dua Lipa (14.13× the country average).

Demographically, the KPop Demon Hunters audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KPop Demon Hunters fan in Germany is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Dua Lipa.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KPop Demon Hunters profile in Germany.

Audience size
6.3M
in Germany
Gender
48.7%♀
51.3% male
Age
32.5
average years
Country rank
#737
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KPop Demon Hunters viewers

48.7% are female, 51.3% are male, average age 32.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for KPop Demon Hunters audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age32.5
Estimated audience size6,332,534
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the KPop Demon Hunters audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

5.8%

of the worldwide KPop Demon Hunters audience comes from Germany.

Worldwide audience distribution share by country for KPop Demon Hunters
CountryShare
United States46.6%
United Kingdom7.6%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KPop Demon Hunters audience in Germany is strongest.

Fig. 05

Top regions by affinity

KPop Demon Hunters fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.15×
02Sachsen-Anhalt~200K1.10×
03Sachsen~300K1.08×
04Schleswig-Holstein~200K1.06×
05Mecklenburg-Vorpommern~100K1.05×
06Nordrhein-Westfalen~1.5M1.04×
07Thüringen~200K1.04×
08Rheinland-Pfalz~300K1.03×
09Berlin~300K1.01×
10Niedersachsen~600K0.99×
11Saarland~70K0.99×
12Bremen~50K0.92×
13Bayern~900K0.90×
14Hamburg~100K0.90×
15Baden-Württemberg~700K0.87×
16Hessen~400K0.86×
Fig. 06

Affinity by region

Affinity by region — KPop Demon Hunters, Germany
0.86×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KPop Demon Hunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KPop Demon Hunters audience
#·InterestCategoryAffinity×
01Dua LipaMusic & Radio14.13×
02Hello KittyKids & Family8.21×
03Arnold SchwarzeneggerMovies & TV7.46×
04Shōnen mangaLiterature6.78×
05TokyoTravel & Leisure6.76×
06Anime and manga fandomLiterature6.64×
07Korean dramaMovies & TV6.59×
08Anime conventionLiterature6.36×
09CrunchyrollGames5.93×
10Gothic fashionFashion & Accessoires5.72×
11One PieceMovies & TV5.24×
12K-popMusic & Radio5.18×
13Millie Bobby BrownMovies & TV4.68×
14Watercolor paintingArts & Culture4.47×
15Robert RedfordMovies & TV4.26×
16PokémonGames3.68×
17SupermanMovies & TV3.22×
18BatmanMovies & TV2.78×
19Harry PotterMovies & TV2.10×
20YouTubeMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KPop Demon Hunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KPop Demon Hunters audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.78×
SpiritualityBALANCE1.58×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KPop Demon Hunters audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
IndulgenceJOY0.85×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KPop Demon Hunters have in Germany?

KPop Demon Hunters has an estimated audience of 6,332,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KPop Demon Hunters viewers?

48.7% of KPop Demon Hunters fans are female, 51.3% are male, with an average age of 32.5 years.

03

Which brands do KPop Demon Hunters fans like most?

KPop Demon Hunters fans show strongest brand affinity for Dua Lipa (14.13×), Anime and manga fandom (6.64×), and Anime convention (6.36×) over the country average.

04

Where do KPop Demon Hunters fans live in Germany?

KPop Demon Hunters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do KPop Demon Hunters fans also like?

Beyond KPop Demon Hunters itself, the audience over-indexes on Anime and manga fandom (6.64×), Anime convention (6.36×), One Piece (5.24×), and Arnold Schwarzenegger (7.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See KPop Demon Hunters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KPop Demon Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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