Rascasse Audience Intelligence

Tokyo Audience in Germany

A data profile of the people who buy, follow and care about Tokyo in Germany — modelled from more than twelve digital signal sources. Tokyo has an estimated audience of 1,290,153 people in Germany.

#87among City in Germany#370among POI in Germany#413in Travel & Leisure

The average Tokyo fan in Germany is 33.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anime convention, One Piece, Hunter × Hunter, with strongest over-indexing on Anime convention (12.04× the country average).

Demographically, the Tokyo audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tokyo fan in Germany is balanced, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime convention.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tokyo profile in Germany.

Audience size
1.3M
in Germany
Gender
49.0%♀
51.0% male
Age
33.9
average years
Country rank
#5150
POI in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tokyo fans

49.0% are female, 51.0% are male, average age 33.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Tokyo audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age33.9
Estimated audience size1,290,153
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Tokyo audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Tokyo audience comes from Germany.

Worldwide audience distribution share by country for Tokyo
CountryShare
Japan31.1%
China17.4%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tokyo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tokyo fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.54×
02Hessen~100K1.43×
03Berlin~70K1.17×
04Baden-Württemberg~200K1.14×
05Hamburg~30K1.12×
06Nordrhein-Westfalen~300K1.11×
07Bayern~200K1.11×
08Bremen~10K1.04×
09Rheinland-Pfalz~60K0.99×
10Niedersachsen~100K0.95×
11Schleswig-Holstein~40K0.86×
12Brandenburg~30K0.83×
13Sachsen~50K0.82×
14Sachsen-Anhalt~30K0.76×
15Thüringen~20K0.75×
16Mecklenburg-Vorpommern~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Tokyo, Germany
0.74×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tokyo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tokyo audience
#·InterestCategoryAffinity×
01Neon Genesis EvangelionMovies & TV25.37×
02BandaiGames24.61×
03InuyashaLiterature22.92×
04GundamMovies & TV22.60×
05MangakaLiterature22.51×
06Fairy TailLiterature22.46×
07Sailor Moon (character)Movies & TV20.07×
08Death NoteLiterature20.00×
09Hunter × HunterLiterature19.43×
10Shōnen mangaLiterature13.90×
11WarcraftGames13.37×
12Anime conventionLiterature12.04×
13Anime & CosplayFashion & Accessoires11.59×
14BTSMusic & Radio10.37×
15One PieceMovies & TV10.28×
16Pokémon (video game series)Games10.17×
17Dragon Ball ZMovies & TV9.79×
18Japanese popular cultureTravel & Leisure9.54×
19Anime and manga fandomLiterature8.21×
20KPop Demon HuntersMovies & TV6.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tokyo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tokyo audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.97×
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tokyo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.07×
TraditionCONSERVATISM1.11×
CreativityOPEN1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tokyo have in Germany?

Tokyo has an estimated audience of 1,290,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tokyo fans?

49.0% of Tokyo fans are female, 51.0% are male, with an average age of 33.9 years.

03

Which brands do Tokyo fans like most?

Tokyo fans show strongest brand affinity for Anime convention (12.04×), One Piece (10.28×), and Hunter × Hunter (19.43×) over the country average.

04

Where do Tokyo fans live in Germany?

Tokyo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tokyo fans also like?

Beyond Tokyo itself, the audience over-indexes on One Piece (10.28×), Hunter × Hunter (19.43×), Mangaka (22.51×), and Fairy Tail (22.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Tokyo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tokyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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