Tokyo Audience in Germany
Tokyo has an estimated audience of 1,290,153 people in Germany. 49.0% are female, 51.0% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anime convention, Hunter × Hunter, One Piece, Mangaka, Fairy Tail.
The average Tokyo fan in Germany is 33.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anime convention, Hunter × Hunter, One Piece, with strongest over-indexing on Anime convention (12.04× the country average). Demographically, the Tokyo audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tokyo fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 33.9 |
| Estimated audience size | 1,290,153 |
Audience persona
The typical Tokyo fan in Germany is balanced, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime convention.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 312,429 | 1.11× |
| Bayern | 235,438 | 1.14× |
| Baden-Württemberg | 204,746 | 1.16× |
| Hessen | 146,466 | 1.49× |
| Niedersachsen | 120,078 | 0.96× |
| Berlin | 72,268 | 1.25× |
| Rheinland-Pfalz | 64,295 | 0.99× |
| Sachsen | 51,280 | 0.81× |
| Schleswig-Holstein | 40,572 | 0.88× |
| Hamburg | 34,739 | 1.19× |
| Brandenburg | 32,873 | 0.82× |
| Thüringen | 23,059 | 0.7× |
| Sachsen-Anhalt | 22,577 | 0.68× |
| Saarland | 22,498 | 1.42× |
| Mecklenburg-Vorpommern | 18,249 | 0.74× |
| Bremen | 10,800 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime convention | 12.04× | Literature |
| Hunter × Hunter | 19.43× | Literature |
| One Piece | 10.28× | Movies & TV |
| Mangaka | 22.51× | Literature |
| Fairy Tail | 22.46× | Literature |
| Inuyasha | 22.92× | Literature |
| Anime and manga fandom | 8.21× | Literature |
| Pokémon (video game series) | 10.17× | Games |
| Shōnen manga | 13.9× | Literature |
| Anime & Cosplay | 11.59× | Fashion & Accessoires |
| KPop Demon Hunters | 6.76× | Movies & TV |
| Sailor Moon (character) | 20.07× | Movies & TV |
| Bandai | 24.61× | Games |
| Gundam | 22.6× | Movies & TV |
| Warcraft | 13.37× | Games |
| Death Note | 20× | Literature |
| Japanese popular culture | 9.54× | Travel & Leisure |
| Bleach (anime) | 21.36× | Movies & TV |
| Neon Genesis Evangelion | 25.37× | Movies & TV |
| BTS | 10.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.7 |
| Sustainability | BALANCE | 1.44 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Travelling | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.31 |
| Social Media Usage | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 31.1% |
| China | 17.4% |
| United States | 8.1% |
See Tokyo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Tokyo have in Germany?
Tokyo has an estimated audience of 1,290,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tokyo fans?
49.0% of Tokyo fans are female, 51.0% are male, with an average age of 33.9 years.
Which brands do Tokyo fans like most?
Tokyo fans show strongest brand affinity for Anime convention (12.04×), Hunter × Hunter (19.43×), and One Piece (10.28×) over the country average.
Where do Tokyo fans live in Germany?
Tokyo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 312,429), Bayern (reach 235,438), and Baden-Württemberg (reach 204,746). These three regions account for the largest share of the active audience.
What other brands do Tokyo fans also like?
Beyond Tokyo itself, the audience over-indexes on Hunter × Hunter (19.43×), One Piece (10.28×), Mangaka (22.51×), and Fairy Tail (22.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tokyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.