A data profile of the people who buy, follow and care about Tokyo in France — modelled from more than twelve digital signal sources. Tokyo has an estimated audience of 2,446,702 people in France.
The average Tokyo fan in France is 37.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include TikTok, Sports, Entertainment, with strongest over-indexing on TikTok (6.65× the country average).
Demographically, the Tokyo audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tokyo fan in France is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Tokyo profile in France.
49.7% are female, 50.3% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 37.9 |
| Estimated audience size | 2,446,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Tokyo audience comes from France.
| Country | Share |
|---|---|
| Japan | 31.1% |
| China | 17.4% |
| United States | 8.1% |
Where the Tokyo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.45× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.16× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.13× | |
| 04 | Grand Est | ~200K | 1.08× | |
| 05 | Occitanie | ~200K | 1.04× | |
| 06 | Nouvelle-Aquitaine | ~200K | 0.97× | |
| 07 | Hauts-de-France | ~200K | 0.95× | |
| 08 | Bourgogne-Franche-Comté | ~90K | 0.94× | |
| 09 | Centre-Val de Loire | ~80K | 0.92× | |
| 10 | Normandy | ~100K | 0.88× | |
| 11 | Pays de la Loire | ~100K | 0.86× | |
| 12 | Brittany | ~100K | 0.86× | |
| 13 | Corsica | ~10K | 0.79× |
The strongest cross-interests of the Tokyo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evangelion (mecha) | Literature | 28.80× | ||
| 02 | My Hero Academia | Literature | 11.32× | ||
| 03 | Hunter × Hunter | Literature | 10.65× | ||
| 04 | Discord | Internet & Social Media | 9.58× | ||
| 05 | Anime and manga fandom | Literature | 8.83× | ||
| 06 | Otaku | Literature | 8.68× | ||
| 07 | Pokémon (video game series) | Games | 8.61× | ||
| 08 | Anime convention | Literature | 8.35× | ||
| 09 | TikTok | Internet & Social Media | 6.65× | ||
| 10 | One Piece | Movies & TV | 5.68× | ||
| 11 | Sports | Sports | 4.48× | ||
| 12 | Design | Home & Garden | 4.02× | ||
| 13 | Consumer electronics | Technology & Electronics | 3.78× | ||
| 14 | Entertainment | Movies & TV | 3.71× | ||
| 15 | Food and drink | Food & Beverages | 3.41× | ||
| 16 | Reading | Literature | 3.40× | ||
| 17 | Music | Business & Career | 3.24× | ||
| 18 | Arts and music | Arts & Culture | 3.16× | ||
| 19 | Food | Food & Beverages | 2.92× | ||
| 20 | Movies | Movies & TV | 2.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.87× | |
| Urban Lifestyle | OPEN | 2.18× | |
| Career Orientation | POWER | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Quality Awareness | PREMIUM | 1.00× | |
| Spirituality | BALANCE | 1.12× |
Tokyo has an estimated audience of 2,446,702 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.7% of Tokyo fans are female, 50.3% are male, with an average age of 37.9 years.
Tokyo fans show strongest brand affinity for TikTok (6.65×), Sports (4.48×), and Entertainment (3.71×) over the country average.
Tokyo fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tokyo itself, the audience over-indexes on Sports (4.48×), Entertainment (3.71×), Design (4.02×), and Food and drink (3.41×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tokyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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