Lyon Audience in France
Lyon has an estimated audience of 6,598,184 people in France. 52.9% are female, 47.1% are male, average age 42.1. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Christmas tree.
The average Lyon fan in France is 42.1 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (307.44× the country average). Demographically, the Lyon audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lyon fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.1 |
| Estimated audience size | 6,598,184 |
Audience persona
The typical Lyon fan in France is balanced, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Lyon fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | ~3.5M | 4.51× |
| Île-de-France | ~1M | 0.9× |
| Occitanie | ~400K | 0.77× |
| Provence-Alpes-Côte d'Azur | ~400K | 0.89× |
| Grand Est | ~400K | 0.76× |
| Nouvelle-Aquitaine | ~400K | 0.62× |
| Hauts-de-France | ~300K | 0.57× |
| Bourgogne-Franche-Comté | ~300K | 1.21× |
| Pays de la Loire | ~200K | 0.68× |
| Normandy | ~200K | 0.57× |
| Brittany | ~200K | 0.55× |
| Centre-Val de Loire | ~200K | 0.63× |
| Corsica | ~10K | 0.41× |
Top brand affinities of Lyon fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 307.44× | Kids & Family |
| Christmas Gift | 43.82× | Kids & Family |
| Kitchen garden | 19.04× | Home & Garden |
| Broadcasting of sports events | 21.22× | Movies & TV |
| Christmas tree | 29.07× | Kids & Family |
| Zoom lens | 19.36× | Technology & Electronics |
| Dentistry | 16.88× | Business & Career |
| Hormone | 15.12× | Health |
| Breast Cancer awareness | 15.91× | Health |
| Selfridges | 244.01× | Shopping |
| Girl power | 13.87× | Politics & Society |
| Sustainable products | 9.14× | Politics & Society |
| Single-lens reflex camera | 10.91× | Technology & Electronics |
| Real property | 2.53× | Home & Garden |
| Improvisation | 5.75× | Music & Radio |
| Burnout (psychology) | 9.02× | Health |
| New Testament | 8.18× | Politics & Society |
| BlaBlaCar | 2.48× | Cars & Mobility |
| EBay | 1.83× | Shopping |
| Psoriasis Awareness | 7.49× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.58 |
| Quality Awareness | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.27 |
| Urban Lifestyle | OPEN | 1.26 |
| Convenience Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 47.0% |
| United States | 7.5% |
| United Kingdom | 3.6% |
See Lyon audiences in other countries
More City audiences in France
- Paris (17,040,200)
- City of London (10,261,433)
- Bordeaux (7,284,139)
- Como (6,909,632)
- Marseille (6,589,678)
Frequently asked questions
How many fans does Lyon have in France?
Lyon has an estimated audience of 6,598,184 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
What is the gender split and age of Lyon fans?
52.9% of Lyon fans are female, 47.1% are male, with an average age of 42.1 years.
Which brands do Lyon fans like most?
Lyon fans show strongest brand affinity for Love & Sex (307.44×), Christmas Gift (43.82×), and Kitchen garden (19.04×) over the country average.
Where do Lyon fans live in France?
Lyon fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~3.5M), Île-de-France (reach ~1M), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Lyon fans also like?
Beyond Lyon itself, the audience over-indexes on Christmas Gift (43.82×), Kitchen garden (19.04×), Broadcasting of sports events (21.22×), and Christmas tree (29.07×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Lyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.