Lyon Audience in Germany
A data profile of the people who buy, follow and care about Lyon in Germany — modelled from more than twelve digital signal sources. Lyon has an estimated audience of 299,304 people in Germany.
The average Lyon fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Tagesschau, Ligue 1, Nostalgie, with strongest over-indexing on Tagesschau (3.29× the country average).
Demographically, the Lyon audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lyon fan in Germany is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Lyon profile in Germany.
Search interest · 12-month trend
Demographics of Lyon fans
43.0% are female, 57.0% are male, average age 40.3.
Gender split
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 40.3 |
| Estimated audience size | 299,304 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Lyon audience comes from Germany.
| Country | Share |
|---|---|
| France | 46.4% |
| United States | 7.4% |
| United Kingdom | 3.5% |
Geography
Where the Lyon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~60K | 1.55× | |
| 02 | Hessen | ~30K | 1.47× | |
| 03 | Saarland | ~5K | 1.25× | |
| 04 | Rheinland-Pfalz | ~20K | 1.23× | |
| 05 | Berlin | ~20K | 1.21× | |
| 06 | Bayern | ~60K | 1.18× | |
| 07 | Hamburg | ~8K | 1.12× | |
| 08 | Nordrhein-Westfalen | ~70K | 1.10× | |
| 09 | Bremen | ~2K | 0.96× | |
| 10 | Schleswig-Holstein | ~9K | 0.83× | |
| 11 | Sachsen | ~10K | 0.81× | |
| 12 | Niedersachsen | ~20K | 0.80× | |
| 13 | Thüringen | ~5K | 0.70× | |
| 14 | Brandenburg | ~6K | 0.67× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.60× | |
| 16 | Sachsen-Anhalt | ~5K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lyon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nostalgie | Politics & Society | 28.40× | ||
| 02 | Val-d'Isère | Travel & Leisure | 26.77× | ||
| 03 | Samuel Eto'o | Sports | 25.24× | ||
| 04 | Copa Libertadores | Sports | 16.15× | ||
| 05 | Euronews | Movies & TV | 9.07× | ||
| 06 | Ligue 1 | Sports | 8.49× | ||
| 07 | Lebanon | Travel & Leisure | 5.71× | ||
| 08 | Atlético Madrid | Sports | 5.14× | ||
| 09 | NATO | Politics & Society | 4.64× | ||
| 10 | Tottenham Hotspur F.C. | Sports | 4.28× | ||
| 11 | La Liga | Sports | 4.19× | ||
| 12 | Arsenal F.C. | Sports | 3.88× | ||
| 13 | Paris Saint-Germain | Sports | 3.60× | ||
| 14 | Crime fiction | Literature | 3.40× | ||
| 15 | Tagesschau | Movies & TV | 3.29× | ||
| 16 | Transfermarkt | Sports | 2.08× | ||
| 17 | Ryanair | Travel & Leisure | 1.97× | ||
| 18 | FIFA World Cup | Sports | 1.75× | ||
| 19 | Netto Marken-Discount | Shopping | 1.60× | ||
| 20 | UEFA Champions League | Sports | 1.55× |
Personality of the Lyon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.74× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Indulgence | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.76× |
Frequently asked questions
How many fans does Lyon have in Germany?
Lyon has an estimated audience of 299,304 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Lyon fans?
43.0% of Lyon fans are female, 57.0% are male, with an average age of 40.3 years.
Which brands do Lyon fans like most?
Lyon fans show strongest brand affinity for Tagesschau (3.29×), Ligue 1 (8.49×), and Nostalgie (28.4×) over the country average.
Where do Lyon fans live in Germany?
Lyon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Lyon fans also like?
Beyond Lyon itself, the audience over-indexes on Ligue 1 (8.49×), Nostalgie (28.4×), Samuel Eto'o (25.24×), and FIFA World Cup (1.75×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Lyon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.