Lyon Audience in Germany
Lyon has an estimated audience of 299,304 people in Germany. 43.0% are female, 57.0% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ligue 1, Tagesschau, FIFA World Cup, Lebanon, Borussia Dortmund.
The average Lyon fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ligue 1, Tagesschau, FIFA World Cup, with strongest over-indexing on Ligue 1 (7.35× the country average). Demographically, the Lyon audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lyon fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 40.3 |
| Estimated audience size | 299,304 |
Audience persona
The typical Lyon fan in Germany is more male, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Ligue 1.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,001 | 1.13× |
| Baden-Württemberg | 63,678 | 1.56× |
| Bayern | 57,845 | 1.2× |
| Hessen | 34,683 | 1.52× |
| Niedersachsen | 23,438 | 0.81× |
| Rheinland-Pfalz | 18,627 | 1.24× |
| Berlin | 17,129 | 1.28× |
| Sachsen | 11,773 | 0.8× |
| Schleswig-Holstein | 8,812 | 0.82× |
| Hamburg | 7,820 | 1.16× |
| Brandenburg | 5,926 | 0.64× |
| Thüringen | 5,029 | 0.66× |
| Saarland | 4,293 | 1.17× |
| Sachsen-Anhalt | 4,108 | 0.53× |
| Mecklenburg-Vorpommern | 3,167 | 0.55× |
| Bremen | 2,384 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ligue 1 | 7.35× | Sports |
| Tagesschau | 2.62× | Movies & TV |
| FIFA World Cup | 2.68× | Sports |
| Lebanon | 8.22× | Travel & Leisure |
| Borussia Dortmund | 1.65× | Sports |
| UEFA Champions League | 2.32× | Sports |
| La Liga | 4.12× | Sports |
| Real property | 4.57× | Home & Garden |
| Ryanair | 2.57× | Travel & Leisure |
| Copa Libertadores | 16.47× | Sports |
| Livemusic | 3.16× | Music & Radio |
| Pets | 1.77× | Pets & Animals |
| Western Union | 3.95× | Business & Career |
| Arsenal F.C. | 4.56× | Sports |
| Real Madrid C.F. | 2.35× | Sports |
| Maine Coon | 4.12× | Pets & Animals |
| Chelsea F.C. | 4.42× | Sports |
| FC Barcelona | 2.64× | Sports |
| Bundesliga | 1.68× | Sports |
| Creative Commons | 4.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Risk Appetite | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.55 |
| Travelling | THRILL | 1.52 |
| Early Adopter Mentality | POWER | 1.48 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 47.3% |
| United States | 7.6% |
| United Kingdom | 3.6% |
See Lyon audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Lyon have in Germany?
Lyon has an estimated audience of 299,304 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Lyon fans?
43.0% of Lyon fans are female, 57.0% are male, with an average age of 40.3 years.
Which brands do Lyon fans like most?
Lyon fans show strongest brand affinity for Ligue 1 (7.35×), Tagesschau (2.62×), and FIFA World Cup (2.68×) over the country average.
Where do Lyon fans live in Germany?
Lyon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,001), Baden-Württemberg (reach 63,678), and Bayern (reach 57,845). These three regions account for the largest share of the active audience.
What other brands do Lyon fans also like?
Beyond Lyon itself, the audience over-indexes on Tagesschau (2.62×), FIFA World Cup (2.68×), Lebanon (8.22×), and Borussia Dortmund (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.