Atlético Madrid Audience in Germany
Atlético Madrid has an estimated audience of 1,555,499 people in Germany. 23.2% are female, 76.8% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vincent Kompany, Borussia Dortmund, SV Werder Bremen, Harry Kane, France national football team.
The average Atlético Madrid fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vincent Kompany, Borussia Dortmund, SV Werder Bremen, with strongest over-indexing on Vincent Kompany (16.43× the country average). Demographically, the Atlético Madrid audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Atlético Madrid fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 28.7 |
| Estimated audience size | 1,555,499 |
Audience persona
The typical Atlético Madrid fan in Germany is more male, around 28.7 years old, with strong Career Orientation tendencies and a notable affinity for Vincent Kompany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 454,968 | 1.34× |
| Bayern | 286,166 | 1.14× |
| Baden-Württemberg | 243,069 | 1.15× |
| Niedersachsen | 161,751 | 1.07× |
| Hessen | 153,398 | 1.29× |
| Rheinland-Pfalz | 79,634 | 1.02× |
| Berlin | 72,598 | 1.04× |
| Sachsen | 69,062 | 0.91× |
| Schleswig-Holstein | 49,182 | 0.88× |
| Hamburg | 38,877 | 1.11× |
| Brandenburg | 38,438 | 0.8× |
| Sachsen-Anhalt | 30,684 | 0.76× |
| Thüringen | 30,608 | 0.77× |
| Mecklenburg-Vorpommern | 20,869 | 0.7× |
| Saarland | 17,905 | 0.94× |
| Bremen | 14,379 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vincent Kompany | 16.43× | Sports |
| Borussia Dortmund | 3.25× | Sports |
| SV Werder Bremen | 4.67× | Sports |
| Harry Kane | 9.6× | Sports |
| France national football team | 15.5× | Sports |
| Galatasaray S.K. | 4.97× | Sports |
| Paris Saint-Germain | 8.77× | Sports |
| Tottenham Hotspur F.C. | 8.84× | Sports |
| Fenerbahçe Men's Basketball | 7.3× | Sports |
| Lamine Yamal | 7× | Sports |
| UEFA Nations League | 8.16× | Sports |
| La Liga | 6.34× | Sports |
| Tipico | 4.92× | Games |
| FIFA World Cup | 3.19× | Sports |
| Ligue 1 | 7.91× | Sports |
| Transfermarkt | 4.11× | Sports |
| RB Leipzig | 5.06× | Sports |
| Xabi Alonso | 8.69× | Sports |
| Michael Olise | 9.22× | Sports |
| Argentina national football team | 10.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.34 |
| Risk Appetite | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.26 |
| Social Media Usage | JOY | 1.25 |
| Spirituality | BALANCE | 1.23 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 6.6% |
| United States | 5.9% |
| Italy | 4.8% |
See Atlético Madrid audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Atlético Madrid have in Germany?
Atlético Madrid has an estimated audience of 1,555,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Atlético Madrid fans?
23.2% of Atlético Madrid fans are female, 76.8% are male, with an average age of 28.7 years.
Which brands do Atlético Madrid fans like most?
Atlético Madrid fans show strongest brand affinity for Vincent Kompany (16.43×), Borussia Dortmund (3.25×), and SV Werder Bremen (4.67×) over the country average.
Where do Atlético Madrid fans live in Germany?
Atlético Madrid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 454,968), Bayern (reach 286,166), and Baden-Württemberg (reach 243,069). These three regions account for the largest share of the active audience.
What other brands do Atlético Madrid fans also like?
Beyond Atlético Madrid itself, the audience over-indexes on Borussia Dortmund (3.25×), SV Werder Bremen (4.67×), Harry Kane (9.6×), and France national football team (15.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atlético Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.