Rascasse Audience Intelligence

Atlético Madrid Audience in Germany

A data profile of the people who buy, follow and care about Atlético Madrid in Germany — modelled from more than twelve digital signal sources. Atlético Madrid has an estimated audience of 1,723,415 people in Germany.

#110among Soccer in Germany#60among Team in Germany#354in Sports

The average Atlético Madrid fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vincent Kompany, Harry Kane, SV Werder Bremen, with strongest over-indexing on Vincent Kompany (16.43× the country average).

Demographically, the Atlético Madrid audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Atlético Madrid fan in Germany is more male, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for Vincent Kompany.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlético Madrid profile in Germany.

Audience size
1.7M
in Germany
Gender
23.2%♀
76.8% male
Age
28.7
average years
Country rank
#3907
Team in Germany
Fig. 01

Search interest · 12-month trend

+123%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlético Madrid fans

23.2% are female, 76.8% are male, average age 28.7.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Atlético Madrid audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age28.7
Estimated audience size1,723,415
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Atlético Madrid audience in Germany
Age bracketShare%
16-1950%
20-2922%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Atlético Madrid audience comes from Germany.

Worldwide audience distribution share by country for Atlético Madrid
CountryShare
Spain6.2%
United States6.2%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlético Madrid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Atlético Madrid fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.32×
02Nordrhein-Westfalen~500K1.31×
03Bayern~300K1.14×
04Baden-Württemberg~300K1.14×
05Bremen~20K1.13×
06Hamburg~40K1.11×
07Niedersachsen~200K1.03×
08Berlin~80K1.03×
09Rheinland-Pfalz~90K1.01×
10Saarland~20K1.01×
11Schleswig-Holstein~60K0.89×
12Sachsen~70K0.86×
13Brandenburg~40K0.79×
14Thüringen~30K0.78×
15Sachsen-Anhalt~30K0.75×
16Mecklenburg-Vorpommern~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Atlético Madrid, Germany
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlético Madrid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlético Madrid audience
#·InterestCategoryAffinity×
01Antoine GriezmannSports23.57×
02Vincent KompanySports16.43×
03France national football teamSports15.50×
04Argentina national football teamSports10.86×
05Harry KaneSports9.60×
06Michael OliseSports9.22×
07Tottenham Hotspur F.C.Sports8.84×
08Paris Saint-GermainSports8.77×
09Ligue 1Sports7.91×
10Fenerbahçe Men's BasketballSports7.30×
11Lamine YamalSports7.00×
12La LigaSports6.34×
13RB LeipzigSports5.06×
14TipicoGames4.92×
15SV Werder BremenSports4.67×
16TransfermarktSports4.11×
17Borussia DortmundSports3.25×
18FIFA World CupSports3.19×
19UEFA Champions LeagueSports2.86×
20FC Bayern MunichSports2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlético Madrid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlético Madrid audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Need for SecurityCONSERVATISM1.56×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlético Madrid audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
CreativityOPEN0.77×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlético Madrid have in Germany?

Atlético Madrid has an estimated audience of 1,723,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Atlético Madrid fans?

23.2% of Atlético Madrid fans are female, 76.8% are male, with an average age of 28.7 years.

03

Which brands do Atlético Madrid fans like most?

Atlético Madrid fans show strongest brand affinity for Vincent Kompany (16.43×), Harry Kane (9.6×), and SV Werder Bremen (4.67×) over the country average.

04

Where do Atlético Madrid fans live in Germany?

Atlético Madrid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Atlético Madrid fans also like?

Beyond Atlético Madrid itself, the audience over-indexes on Harry Kane (9.6×), SV Werder Bremen (4.67×), FIFA World Cup (3.19×), and France national football team (15.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Atlético Madrid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Atlético Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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