Rascasse Audience Intelligence

Tottenham Hotspur F.C. Audience in Germany

Name: Tottenham Hotspur F.C. — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tottenham Hotspur F.C. in Germany — modelled from more than twelve digital signal sources. Tottenham Hotspur F.C. has an estimated audience of 3,448,900 people in Germany.

#59among Soccer in Germany #36among Team in Germany #144in Sports

The average Tottenham Hotspur F.C. fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Kane, 1. FSV Mainz 05, Vincent Kompany, with strongest over-indexing on Harry Kane (23.69× the country average).

Demographically, the Tottenham Hotspur F.C. audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tottenham Hotspur F.C. fan in Germany is more male, around 31.4 years old, with strong Family Orientation tendencies and a notable affinity for Harry Kane.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tottenham Hotspur F.C. profile in Germany.

Audience size

3.4M

in Germany

Gender

36.9%♀

63.1% male

Age

31.4

average years

Country rank

#1780

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tottenham Hotspur F.C. fans

36.9% are female, 63.1% are male, average age 31.4.

Fig. 02

Gender split

36.9%

Female

63.1%

Male

Demographic split for Tottenham Hotspur F.C. audience in Germany
Metric	Value
Female	36.9%
Male	63.1%
Average age	31.4
Estimated audience size	3,448,900

Fig. 03

Age distribution

Age distribution of the Tottenham Hotspur F.C. audience in Germany
Age bracket	Share	%
16-19		41%
20-29		23%
30-39		16%
40-49		13%
50+		8%

Fig. 04

Worldwide distribution

13.7%

of the worldwide Tottenham Hotspur F.C. audience comes from Germany.

Worldwide audience distribution share by country for Tottenham Hotspur F.C.
Country	Share
United Kingdom	20.4%
United States	16.3%
Germany	13.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tottenham Hotspur F.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tottenham Hotspur F.C. fans by region: top regions in Germany
#	Region	Reach	×
01	Hamburg	~90K	1.21×
02	Hessen	~300K	1.18×
03	Nordrhein-Westfalen	~800K	1.14×
04	Bayern	~600K	1.08×
05	Schleswig-Holstein	~100K	1.07×
06	Bremen	~30K	1.06×
07	Baden-Württemberg	~500K	1.03×
08	Rheinland-Pfalz	~200K	1.01×
09	Sachsen	~200K	0.99×
10	Niedersachsen	~300K	0.96×
11	Berlin	~100K	0.95×
12	Sachsen-Anhalt	~80K	0.94×
13	Saarland	~40K	0.94×
14	Brandenburg	~90K	0.87×
15	Thüringen	~70K	0.85×
16	Mecklenburg-Vorpommern	~50K	0.79×

Affinity by region — Tottenham Hotspur F.C., Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tottenham Hotspur F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tottenham Hotspur F.C. audience
#	Interest	Category	×
01	Tottenham Hotspur Stadium	Sports	34.95×
02	Harry Kane	Sports	23.69×
03	Wales national football team	Sports	18.67×
04	Atalanta B.C.	Sports	18.55×
05	Cricbuzz	Sports	18.46×
06	Çağatay Ulusoy	Fashion & Accessoires	14.55×
07	Luka Modrić	Sports	14.19×
08	1. FSV Mainz 05	Sports	11.76×
09	Vincent Kompany	Sports	10.88×
10	Paris Saint-Germain	Sports	8.07×
11	RB Leipzig	Sports	6.78×
12	Michael Olise	Sports	6.65×
13	Ligue 1	Sports	6.38×
14	Telegram	Internet & Social Media	5.90×
15	Transfermarkt	Sports	3.48×
16	Borussia Dortmund	Sports	3.25×
17	SV Werder Bremen	Sports	3.01×
18	FIFA World Cup	Sports	2.38×
19	Sports	Sports	1.91×
20	Arts and music	Arts & Culture	1.74×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tottenham Hotspur F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tottenham Hotspur F.C. audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.60×
Career Orientation	POWER	1.36×
Need for Security	CONSERVATISM	1.32×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tottenham Hotspur F.C. audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.63×
DIY Mentality	THRILL	0.65×
Design Affinity	PREMIUM	0.65×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tottenham Hotspur F.C. have in Germany?

Tottenham Hotspur F.C. has an estimated audience of 3,448,900 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Tottenham Hotspur F.C. fans?

36.9% of Tottenham Hotspur F.C. fans are female, 63.1% are male, with an average age of 31.4 years.

Which brands do Tottenham Hotspur F.C. fans like most?

Tottenham Hotspur F.C. fans show strongest brand affinity for Harry Kane (23.69×), 1. FSV Mainz 05 (11.76×), and Vincent Kompany (10.88×) over the country average.

Where do Tottenham Hotspur F.C. fans live in Germany?

Tottenham Hotspur F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Tottenham Hotspur F.C. fans also like?

Beyond Tottenham Hotspur F.C. itself, the audience over-indexes on 1. FSV Mainz 05 (11.76×), Vincent Kompany (10.88×), RB Leipzig (6.78×), and Borussia Dortmund (3.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

See Tottenham Hotspur F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tottenham Hotspur F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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