Tottenham Hotspur F.C. Audience in Germany
Tottenham Hotspur F.C. has an estimated audience of 3,332,491 people in Germany. 36.9% are female, 63.1% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Kane, Borussia Dortmund, RB Leipzig, 1. FSV Mainz 05, Vincent Kompany.
The average Tottenham Hotspur F.C. fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Kane, Borussia Dortmund, RB Leipzig, with strongest over-indexing on Harry Kane (23.69× the country average). Demographically, the Tottenham Hotspur F.C. audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Tottenham Hotspur F.C. fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 31.4 |
| Estimated audience size | 3,332,491 |
Audience persona
The typical Tottenham Hotspur F.C. fan in Germany is more male, around 31.4 years old, with strong Risk Appetite tendencies and a notable affinity for Harry Kane.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 841,421 | 1.15× |
| Bayern | 567,364 | 1.06× |
| Baden-Württemberg | 499,476 | 1.1× |
| Hessen | 317,834 | 1.25× |
| Niedersachsen | 313,930 | 0.97× |
| Rheinland-Pfalz | 165,536 | 0.99× |
| Sachsen | 161,871 | 0.99× |
| Berlin | 155,350 | 1.04× |
| Schleswig-Holstein | 118,592 | 0.99× |
| Hamburg | 93,009 | 1.24× |
| Sachsen-Anhalt | 81,444 | 0.94× |
| Brandenburg | 80,714 | 0.78× |
| Thüringen | 64,937 | 0.76× |
| Mecklenburg-Vorpommern | 46,126 | 0.72× |
| Saarland | 34,332 | 0.84× |
| Bremen | 33,162 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Kane | 23.69× | Sports |
| Borussia Dortmund | 3.25× | Sports |
| RB Leipzig | 6.78× | Sports |
| 1. FSV Mainz 05 | 11.76× | Sports |
| Vincent Kompany | 10.88× | Sports |
| Paris Saint-Germain | 8.07× | Sports |
| Cricbuzz | 18.46× | Sports |
| Telegram | 5.9× | Internet & Social Media |
| Wales national football team | 18.67× | Sports |
| Atalanta B.C. | 18.55× | Sports |
| Transfermarkt | 3.48× | Sports |
| Luka Modrić | 14.19× | Sports |
| SV Werder Bremen | 3.01× | Sports |
| Tottenham Hotspur Stadium | 34.95× | Sports |
| Ligue 1 | 6.38× | Sports |
| Sports | 1.91× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| FIFA World Cup | 2.38× | Sports |
| UEFA Champions League | 2.38× | Sports |
| La Liga | 4.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.42 |
| Career Orientation | POWER | 1.3 |
| Spirituality | BALANCE | 1.17 |
| Early Adopter Mentality | POWER | 1.12 |
| Price Sensitivity | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.2% |
| United States | 16.7% |
| Germany | 13.6% |
See Tottenham Hotspur F.C. audiences in other countries
- Tottenham Hotspur F.C. — United States
- Tottenham Hotspur F.C. — United Kingdom
- Tottenham Hotspur F.C. — France
- Tottenham Hotspur F.C. — Italy
- Tottenham Hotspur F.C. — Spain
- Tottenham Hotspur F.C. — Brazil
- Tottenham Hotspur F.C. — Japan
- Tottenham Hotspur F.C. — South Korea
- Tottenham Hotspur F.C. — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Tottenham Hotspur F.C. have in Germany?
Tottenham Hotspur F.C. has an estimated audience of 3,332,491 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tottenham Hotspur F.C. fans?
36.9% of Tottenham Hotspur F.C. fans are female, 63.1% are male, with an average age of 31.4 years.
Which brands do Tottenham Hotspur F.C. fans like most?
Tottenham Hotspur F.C. fans show strongest brand affinity for Harry Kane (23.69×), Borussia Dortmund (3.25×), and RB Leipzig (6.78×) over the country average.
Where do Tottenham Hotspur F.C. fans live in Germany?
Tottenham Hotspur F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 841,421), Bayern (reach 567,364), and Baden-Württemberg (reach 499,476). These three regions account for the largest share of the active audience.
What other brands do Tottenham Hotspur F.C. fans also like?
Beyond Tottenham Hotspur F.C. itself, the audience over-indexes on Borussia Dortmund (3.25×), RB Leipzig (6.78×), 1. FSV Mainz 05 (11.76×), and Vincent Kompany (10.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tottenham Hotspur F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.