Telegram Audience in Germany
Telegram has an estimated audience of 5,172,144 people in Germany. 54.0% are female, 46.0% are male, average age 46.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: JDSU, Home construction, Progressive rock, Matala, Crete, Stradivarius.
The average Telegram fan in Germany is 46.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include JDSU, Home construction, Progressive rock, with strongest over-indexing on JDSU (12.86× the country average). Demographically, the Telegram audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Telegram fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 46.5 |
| Estimated audience size | 5,172,144 |
Audience persona
The typical Telegram fan in Germany is balanced, around 46.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JDSU.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,206,222 | 1.07× |
| Bayern | 812,930 | 0.98× |
| Hessen | 794,981 | 2.02× |
| Baden-Württemberg | 687,471 | 0.97× |
| Niedersachsen | 467,036 | 0.93× |
| Berlin | 312,487 | 1.35× |
| Sachsen | 246,754 | 0.97× |
| Rheinland-Pfalz | 242,026 | 0.93× |
| Schleswig-Holstein | 162,876 | 0.88× |
| Brandenburg | 134,625 | 0.84× |
| Thüringen | 117,076 | 0.89× |
| Hamburg | 109,356 | 0.94× |
| Mecklenburg-Vorpommern | 77,978 | 0.79× |
| Sachsen-Anhalt | 65,935 | 0.49× |
| Saarland | 55,687 | 0.88× |
| Bremen | 47,721 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDSU | 12.86× | Business & Career |
| Home construction | 1.53× | Home & Garden |
| Progressive rock | 2.5× | Music & Radio |
| Matala, Crete | 11.91× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Enzkreis | 11.43× | Travel & Leisure |
| Inha University | 19.37× | Business & Career |
| Canis | 12.86× | Pets & Animals |
| Carnival of Souls | 20.73× | Movies & TV |
| MIT Sloan Executive Education | 17.14× | Business & Career |
| Friedrich Gulda | 16.69× | Music & Radio |
| Preacher (comics) | 5.41× | Literature |
| Euphonium | 8.55× | Music & Radio |
| Stop Bullying | 39.56× | Politics & Society |
| Emperor Entertainment Group | 2.65× | Business & Career |
| Hebe | 3.1× | Home & Garden |
| santa eulalia | 9.85× | Travel & Leisure |
| Molly Hatchet | 7.98× | Music & Radio |
| Gilbert Burns (fighter) | 9.62× | Sports |
| Esra Erol | 3.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.11 |
| Early Adopter Mentality | POWER | 1.87 |
| Career Orientation | POWER | 1.51 |
| Sustainability | BALANCE | 1.42 |
| Community Orientation | OPEN | 1.41 |
| Spirituality | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.3% |
| Brazil | 4.6% |
| Italy | 3.5% |
See Telegram audiences in other countries
More Communication audiences in Germany
- Trello (1,409,790)
- Skype (1,087,990)
- Viber (660,098)
- Kabel Deutschland (144,415)
- Mediaset (112,127)
Frequently asked questions
How many fans does Telegram have in Germany?
Telegram has an estimated audience of 5,172,144 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telegram fans?
54.0% of Telegram fans are female, 46.0% are male, with an average age of 46.5 years.
Which brands do Telegram fans like most?
Telegram fans show strongest brand affinity for JDSU (12.86×), Home construction (1.53×), and Progressive rock (2.5×) over the country average.
Where do Telegram fans live in Germany?
Telegram fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,206,222), Bayern (reach 812,930), and Hessen (reach 794,981). These three regions account for the largest share of the active audience.
What other brands do Telegram fans also like?
Beyond Telegram itself, the audience over-indexes on Home construction (1.53×), Progressive rock (2.5×), Matala, Crete (11.91×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.