Telegram Audience in Germany
A data profile of the people who buy, follow and care about Telegram in Germany — modelled from more than twelve digital signal sources. Telegram has an estimated audience of 5,699,866 people in Germany.
The average Telegram fan in Germany is 46.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include Der Tagesspiegel, Christmas tree, FIFA World Cup, with strongest over-indexing on Der Tagesspiegel (15.19× the country average).
Demographically, the Telegram audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Telegram fan in Germany is balanced, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Der Tagesspiegel.
At a glance
The key figures that characterise the Telegram profile in Germany.
Search interest · 12-month trend
Audience demographics of Telegram
54.0% are female, 46.0% are male, average age 46.5.
Gender split
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 46.5 |
| Estimated audience size | 5,699,866 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 36% |
Geography
Where the Telegram audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~800K | 2.00× | |
| 02 | Berlin | ~300K | 1.26× | |
| 03 | Bremen | ~50K | 1.13× | |
| 04 | Nordrhein-Westfalen | ~1M | 1.01× | |
| 05 | Sachsen | ~200K | 0.98× | |
| 06 | Saarland | ~60K | 0.95× | |
| 07 | Baden-Württemberg | ~700K | 0.94× | |
| 08 | Bayern | ~800K | 0.93× | |
| 09 | Thüringen | ~100K | 0.92× | |
| 10 | Rheinland-Pfalz | ~200K | 0.91× | |
| 11 | Hamburg | ~100K | 0.91× | |
| 12 | Niedersachsen | ~500K | 0.90× | |
| 13 | Brandenburg | ~100K | 0.86× | |
| 14 | Schleswig-Holstein | ~200K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~80K | 0.80× | |
| 16 | Sachsen-Anhalt | ~100K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Telegram audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hungary national football team | Sports | 22.84× | ||
| 02 | UEFA Super Cup | Sports | 22.64× | ||
| 03 | Christmas ornament | Home & Garden | 21.75× | ||
| 04 | The Nutcracker | Music & Radio | 20.59× | ||
| 05 | Christmas lights | Home & Garden | 20.43× | ||
| 06 | Christmas tree | Kids & Family | 19.54× | ||
| 07 | Trello | Internet & Social Media | 17.50× | ||
| 08 | Love Actually | Movies & TV | 17.44× | ||
| 09 | Christmas decoration | Home & Garden | 17.28× | ||
| 10 | Christmas market | Food & Beverages | 16.13× | ||
| 11 | Gay pride | Politics & Society | 15.32× | ||
| 12 | Der Tagesspiegel | News | 15.19× | ||
| 13 | Angela Merkel | Politics & Society | 12.49× | ||
| 14 | Die Welt | News | 9.51× | ||
| 15 | Spiegel Online | News | 6.27× | ||
| 16 | UEFA Champions League | Sports | 5.71× | ||
| 17 | FIFA World Cup | Sports | 5.22× | ||
| 18 | Internet & Social Media | 5.09× | |||
| 19 | Amazon.com | Shopping | 4.79× | ||
| 20 | Internet & Social Media | 4.79× |
Personality of the Telegram audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.93× | |
| Spirituality | BALANCE | 3.34× | |
| Social Media Usage | JOY | 2.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
Frequently asked questions
How many fans does Telegram have in Germany?
Telegram has an estimated audience of 5,699,866 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Telegram fans?
54.0% of Telegram fans are female, 46.0% are male, with an average age of 46.5 years.
Which brands do Telegram fans like most?
Telegram fans show strongest brand affinity for Der Tagesspiegel (15.19×), Christmas tree (19.54×), and FIFA World Cup (5.22×) over the country average.
Where do Telegram fans live in Germany?
Telegram fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Hessen (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Telegram fans also like?
Beyond Telegram itself, the audience over-indexes on Christmas tree (19.54×), FIFA World Cup (5.22×), Christmas market (16.13×), and Christmas decoration (17.28×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Telegram audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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