A data profile of the people who buy, follow and care about Telegram in India — modelled from more than twelve digital signal sources. Telegram has an estimated audience of 4,443,720 people in India.
The average Telegram fan in India is 27.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Indian Premier League, Virat Kohli, India national cricket team, with strongest over-indexing on Indian Premier League (2.11× the country average).
Demographically, the Telegram audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Telegram fan in India is more male, around 27.3 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Telegram profile in India.
27.7% are female, 72.3% are male, average age 27.3.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 27.3 |
| Estimated audience size | 4,443,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 26% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 4% |
Where the Telegram audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rajasthan | ~200K | 1.71× | |
| 02 | Bihar | ~100K | 1.54× | |
| 03 | Madhya Pradesh | ~100K | 1.53× | |
| 04 | Uttar Pradesh | ~300K | 1.45× | |
| 05 | Gujarat | ~200K | 1.42× | |
| 06 | Haryana | ~80K | 1.42× | |
| 07 | Kerala | ~90K | 1.32× | |
| 08 | Tamil Nadu | ~100K | 1.18× | |
| 09 | Jharkhand | ~40K | 1.18× | |
| 10 | Punjab (region) | ~70K | 1.17× | |
| 11 | Andhra Pradesh | ~60K | 1.16× | |
| 12 | Chhattisgarh | ~30K | 1.15× | |
| 13 | Maharashtra | ~300K | 1.14× | |
| 14 | Uttarakhand | ~20K | 1.13× | |
| 15 | West Bengal | ~100K | 1.07× | |
| 16 | Telangana | ~70K | 1.02× | |
| 17 | Odisha | ~50K | 0.98× | |
| 18 | Karnataka | ~100K | 0.89× | |
| 19 | Jammu and Kashmir | ~20K | 0.82× | |
| 20 | Assam | ~40K | 0.79× | |
| 21 | Tripura | ~4K | 0.74× | |
| 22 | Himachal Pradesh | ~10K | 0.73× | |
| 23 | Manipur | ~4K | 0.66× | |
| 24 | Mizoram | ~2K | 0.60× | |
| 25 | Goa | ~2K | 0.52× | |
| 26 | Sikkim | <1K | 0.48× | |
| 27 | Meghalaya | ~2K | 0.46× | |
| 28 | Arunachal Pradesh | ~1K | 0.46× | |
| 29 | Nagaland | ~1K | 0.44× |
The strongest cross-interests of the Telegram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | England cricket team | Sports | 2.54× | ||
| 02 | Virat Kohli | Sports | 2.26× | ||
| 03 | Chennai | Travel & Leisure | 2.25× | ||
| 04 | Investment banking | Business & Career | 2.13× | ||
| 05 | Indian Premier League | Sports | 2.11× | ||
| 06 | Basketball | Sports | 2.04× | ||
| 07 | Financial services | Business & Career | 2.02× | ||
| 08 | TV reality shows | Movies & TV | 1.91× | ||
| 09 | Banking | Business & Career | 1.86× | ||
| 10 | Electronics | Technology & Electronics | 1.76× | ||
| 11 | Cricket | Sports | 1.73× | ||
| 12 | Celebrity | Movies & TV | 1.73× | ||
| 13 | Mobile game | Games | 1.70× | ||
| 14 | Games | Games | 1.60× | ||
| 15 | Bollywood movies | Movies & TV | 1.56× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.52× | ||
| 17 | Personal finance | Business & Career | 1.51× | ||
| 18 | Chennai Super Kings | Sports | 1.51× | ||
| 19 | India national cricket team | Sports | 1.50× | ||
| 20 | Sports | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.48× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Sustainability | BALANCE | 0.71× | |
| Convenience Orientation | PREMIUM | 0.71× |
Telegram has an estimated audience of 4,443,720 people in India, concentrated in Uttar Pradesh and Maharashtra.
27.7% of Telegram fans are female, 72.3% are male, with an average age of 27.3 years.
Telegram fans show strongest brand affinity for Indian Premier League (2.11×), Virat Kohli (2.26×), and India national cricket team (1.5×) over the country average.
Telegram fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Telegram itself, the audience over-indexes on Virat Kohli (2.26×), India national cricket team (1.5×), Games (1.6×), and Consumer electronics (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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