A data profile of the people who buy, follow and care about Games in India — modelled from more than twelve digital signal sources. Games has an estimated audience of 42,830,884 people in India.
The average Games fan in India is 31.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Teen Patti Gold, High Stakes Gambling, Knitting pattern, with strongest over-indexing on Teen Patti Gold (1.86× the country average).
Demographically, the Games audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Social Media Usage, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Games fan in India is more male, around 31.3 years old, with strong Social Media Usage tendencies and a notable affinity for Teen Patti Gold.
The key figures that characterise the Games profile in India.
26.6% are female, 73.4% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 31.3 |
| Estimated audience size | 42,830,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Games audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~1M | 1.91× | |
| 02 | Kerala | ~1M | 1.56× | |
| 03 | Telangana | ~800K | 1.38× | |
| 04 | Bihar | ~1M | 1.34× | |
| 05 | Uttar Pradesh | ~3M | 1.33× | |
| 06 | Rajasthan | ~1M | 1.24× | |
| 07 | Haryana | ~700K | 1.24× | |
| 08 | Madhya Pradesh | ~1M | 1.19× | |
| 09 | Himachal Pradesh | ~200K | 1.17× | |
| 10 | Gujarat | ~1.5M | 1.16× | |
| 11 | Punjab (region) | ~600K | 1.14× | |
| 12 | Tamil Nadu | ~1M | 1.11× | |
| 13 | Uttarakhand | ~200K | 1.11× | |
| 14 | Maharashtra | ~2.5M | 1.08× | |
| 15 | Mizoram | ~30K | 1.08× | |
| 16 | Assam | ~400K | 0.97× | |
| 17 | Jharkhand | ~300K | 0.95× | |
| 18 | Karnataka | ~900K | 0.88× | |
| 19 | Chhattisgarh | ~200K | 0.88× | |
| 20 | Odisha | ~400K | 0.83× | |
| 21 | West Bengal | ~1M | 0.80× | |
| 22 | Jammu and Kashmir | ~200K | 0.77× | |
| 23 | Tripura | ~40K | 0.76× | |
| 24 | Goa | ~30K | 0.68× | |
| 25 | Nagaland | ~20K | 0.67× | |
| 26 | Meghalaya | ~20K | 0.52× | |
| 27 | Sikkim | ~10K | 0.51× | |
| 28 | Manipur | ~20K | 0.42× | |
| 29 | Arunachal Pradesh | ~10K | 0.39× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teen Patti Gold | Games | 1.86× | ||
| 02 | Süper Lig | Sports | 1.71× | ||
| 03 | Garage sale | Fashion & Accessoires | 1.70× | ||
| 04 | Lord of the Rings (board game) | Games | 1.64× | ||
| 05 | 7 Wonders (board game) | Games | 1.64× | ||
| 06 | Uno (card game) | Games | 1.58× | ||
| 07 | Monopoly (game) | Games | 1.58× | ||
| 08 | ACF Fiorentina | Sports | 1.58× | ||
| 09 | Vintage Store | Shopping | 1.58× | ||
| 10 | High Stakes Gambling | Games | 1.56× | ||
| 11 | Texas HoldEm Poker | Games | 1.54× | ||
| 12 | Atalanta B.C. | Sports | 1.54× | ||
| 13 | Cricbuzz | Sports | 1.53× | ||
| 14 | Mi | Technology & Electronics | 1.53× | ||
| 15 | Sportskeeda Cricket | Sports | 1.53× | ||
| 16 | Flea market | Home & Garden | 1.53× | ||
| 17 | Charity shop | Fashion & Accessoires | 1.53× | ||
| 18 | Knitting pattern | Fashion & Accessoires | 1.51× | ||
| 19 | Second-hand shop | Shopping | 1.51× | ||
| 20 | Parimutuel betting | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Community Orientation | OPEN | 1.00× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Sustainability | BALANCE | 0.73× | |
| Urban Lifestyle | OPEN | 0.76× |
Games has an estimated audience of 42,830,884 people in India, concentrated in Uttar Pradesh and Maharashtra.
26.6% of Games fans are female, 73.4% are male, with an average age of 31.3 years.
Games fans show strongest brand affinity for Teen Patti Gold (1.86×), High Stakes Gambling (1.56×), and Knitting pattern (1.51×) over the country average.
Games fans in India are most concentrated in Uttar Pradesh (reach ~3M), Maharashtra (reach ~2.5M), and Gujarat (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on High Stakes Gambling (1.56×), Knitting pattern (1.51×), Cricbuzz (1.53×), and Texas HoldEm Poker (1.54×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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