A data profile of the people who buy, follow and care about Games in Mexico — modelled from more than twelve digital signal sources. Games has an estimated audience of 14,607,676 people in Mexico.
Games has an estimated audience of 14,607,676 people in Mexico. 47.7% are female, 52.3% are male, average age 33.3. Top brand affinities: Rohit Sharma.
Top brand affinities include Rohit Sharma, with strongest over-indexing on Rohit Sharma (1.81× the country average).
Demographically, the Games audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
The typical Games fan in Mexico is balanced, around 33.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rohit Sharma.
The key figures that characterise the Games profile in Mexico.
47.7% are female, 52.3% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 33.3 |
| Estimated audience size | 14,607,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Games audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rohit Sharma | Sports | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Social Media Usage | JOY | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Risk Appetite | THRILL | 0.68× | |
| Early Adopter Mentality | POWER | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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