Games Audience in Mexico
Games has an estimated audience of 14,607,676 people in Mexico. 47.7% are female, 52.3% are male, average age 33.3. Top brand affinities: Rohit Sharma.
Top brand affinities include Rohit Sharma, with strongest over-indexing on Rohit Sharma (1.81× the country average). Demographically, the Games audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Games · Type: Topic · Subtype: Lifestyle cluster
Demographics of Games fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 33.3 |
| Estimated audience size | 14,607,676 |
Audience persona
The typical Games fan in Mexico is balanced, around 33.3 years old, with strong Design Affinity tendencies and a notable affinity for Rohit Sharma.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rohit Sharma | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 1.98 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
See Games audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.