Games Audience in France
Games has an estimated audience of 24,748,726 people in France. 49.1% are female, 50.9% are male, average age 41.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Flip-flops, Eyelid, Candy Crush Jelly Saga, State of Decay (video game), Betfred.
The average Games fan in France is 41.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Flip-flops, Eyelid, Candy Crush Jelly Saga, with strongest over-indexing on Flip-flops (1.75× the country average). Demographically, the Games audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Lifestyle cluster
Demographics of Games fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.0 |
| Estimated audience size | 24,748,726 |
Audience persona
The typical Games fan in France is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Flip-flops.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 6,294,594 | 1.42× |
| Auvergne-Rhône-Alpes | 2,974,357 | 1.02× |
| Hauts-de-France | 2,936,508 | 1.35× |
| Provence-Alpes-Côte d'Azur | 2,362,037 | 1.29× |
| Occitanie | 2,333,621 | 1.09× |
| Grand Est | 2,257,544 | 1.13× |
| Nouvelle-Aquitaine | 2,007,634 | 0.92× |
| Pays de la Loire | 1,167,587 | 0.85× |
| Normandy | 1,114,206 | 0.93× |
| Brittany | 899,960 | 0.74× |
| Bourgogne-Franche-Comté | 850,661 | 0.85× |
| Centre-Val de Loire | 821,344 | 0.88× |
| Corsica | 65,339 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flip-flops | 1.75× | Fashion & Accessoires |
| Eyelid | 2.43× | Beauty & Wellness |
| Candy Crush Jelly Saga | 1.52× | Games |
| State of Decay (video game) | 1.51× | |
| Betfred | 1.56× | Games |
| Contemporary Ceramics | 1.57× | Arts & Culture |
| Wyndham Hotels & Resorts | 1.53× | Travel & Leisure |
| Caesars Slots | 1.53× | Games |
| Caesars Entertainment Corporation | 1.55× | Travel & Leisure |
| CorePower Yoga | 1.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Extroversion | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.24 |
| Design Affinity | PREMIUM | 1.21 |
| Social Media Usage | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
See Games audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Games have in France?
Games has an estimated audience of 24,748,726 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Games fans?
49.1% of Games fans are female, 50.9% are male, with an average age of 41.0 years.
Which brands do Games fans like most?
Games fans show strongest brand affinity for Flip-flops (1.75×), Eyelid (2.43×), and Candy Crush Jelly Saga (1.52×) over the country average.
Where do Games fans live in France?
Games fans in France are most concentrated in Île-de-France (reach 6,294,594), Auvergne-Rhône-Alpes (reach 2,974,357), and Hauts-de-France (reach 2,936,508). These three regions account for the largest share of the active audience.
What other brands do Games fans also like?
Beyond Games itself, the audience over-indexes on Eyelid (2.43×), Candy Crush Jelly Saga (1.52×), State of Decay (video game) (1.51×), and Betfred (1.56×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.