A data profile of the people who buy, follow and care about Games in France — modelled from more than twelve digital signal sources. Games has an estimated audience of 24,748,726 people in France.
The average Games fan in France is 41.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Flip-flops, Eyelid, Candy Crush Jelly Saga, with strongest over-indexing on Flip-flops (1.75× the country average).
Demographically, the Games audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 13 regions tracked by Rascasse.
The typical Games fan in France is balanced, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Flip-flops.
The key figures that characterise the Games profile in France.
49.1% are female, 50.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.0 |
| Estimated audience size | 24,748,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Games audience comes from France.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~6.5M | 1.42× | |
| 02 | Hauts-de-France | ~3M | 1.34× | |
| 03 | Provence-Alpes-Côte d'Azur | ~2.5M | 1.28× | |
| 04 | Grand Est | ~2.5M | 1.13× | |
| 05 | Occitanie | ~2.5M | 1.09× | |
| 06 | Auvergne-Rhône-Alpes | ~3M | 1.02× | |
| 07 | Normandy | ~1M | 0.93× | |
| 08 | Nouvelle-Aquitaine | ~2M | 0.92× | |
| 09 | Centre-Val de Loire | ~800K | 0.89× | |
| 10 | Bourgogne-Franche-Comté | ~900K | 0.86× | |
| 11 | Pays de la Loire | ~1M | 0.85× | |
| 12 | Brittany | ~900K | 0.75× | |
| 13 | Corsica | ~80K | 0.67× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelid | Beauty & Wellness | 2.43× | ||
| 02 | CorePower Yoga | Sports | 1.96× | ||
| 03 | Flip-flops | Fashion & Accessoires | 1.75× | ||
| 04 | Contemporary Ceramics | Arts & Culture | 1.57× | ||
| 05 | Betfred | Games | 1.56× | ||
| 06 | Caesars Entertainment Corporation | Travel & Leisure | 1.55× | ||
| 07 | Wyndham Hotels & Resorts | Travel & Leisure | 1.53× | ||
| 08 | Caesars Slots | Games | 1.53× | ||
| 09 | Candy Crush Jelly Saga | Games | 1.52× | ||
| 10 | State of Decay (video game) | Video / Board Game | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Family Orientation | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Individualism | JOY | 0.65× | |
| Community Orientation | OPEN | 0.66× |
Games has an estimated audience of 24,748,726 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.1% of Games fans are female, 50.9% are male, with an average age of 41.0 years.
Games fans show strongest brand affinity for Flip-flops (1.75×), Eyelid (2.43×), and Candy Crush Jelly Saga (1.52×) over the country average.
Games fans in France are most concentrated in Île-de-France (reach ~6.5M), Auvergne-Rhône-Alpes (reach ~3M), and Hauts-de-France (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on Eyelid (2.43×), Candy Crush Jelly Saga (1.52×), State of Decay (video game) (1.51×), and Betfred (1.56×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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