Games Audience in Italy
Games has an estimated audience of 33,069,409 people in Italy. 48.4% are female, 51.6% are male, average age 41.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Eyelid, Betfred, Jabong.com, CorePower Yoga.
The average Games fan in Italy is 41.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Eyelid, Betfred, Jabong.com, with strongest over-indexing on Eyelid (1.8× the country average). Demographically, the Games audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Lifestyle cluster
Demographics of Games fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 41.5 |
| Estimated audience size | 33,069,409 |
Audience persona
The typical Games fan in Italy is balanced, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Eyelid.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,140,097 | 1.23× |
| Lazio | 3,637,757 | 0.9× |
| Campania | 3,461,608 | 0.93× |
| Veneto | 3,422,320 | 1.31× |
| Emilia-Romagna | 3,322,673 | 1.23× |
| Sicilia | 3,008,652 | 1.05× |
| Tuscany | 2,925,000 | 1.35× |
| Puglia | 2,910,618 | 1.28× |
| Piedmont | 2,770,346 | 1.13× |
| Calabria | 933,655 | 0.92× |
| Marche | 882,531 | 1.07× |
| Trentino-Alto Adige/Südtirol | 765,139 | 1.22× |
| Friuli-Venezia Giulia | 722,781 | 1.16× |
| Liguria | 719,306 | 0.78× |
| Sardinia | 718,952 | 0.77× |
| Abruzzo | 666,832 | 0.92× |
| Umbria | 502,538 | 0.94× |
| Basilicata | 228,466 | 0.76× |
| Molise | 93,719 | 0.6× |
| Aosta Valley | 39,130 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 1.8× | Beauty & Wellness |
| Betfred | 1.66× | Games |
| Jabong.com | 1.89× | Fashion & Accessoires |
| CorePower Yoga | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.32 |
| Extroversion | THRILL | 1.18 |
| Social Media Usage | JOY | 1.13 |
| Community Orientation | OPEN | 1.11 |
| LGBTQ+ Identity | OPEN | 1.07 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
See Games audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Games have in Italy?
Games has an estimated audience of 33,069,409 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Games fans?
48.4% of Games fans are female, 51.6% are male, with an average age of 41.5 years.
Which brands do Games fans like most?
Games fans show strongest brand affinity for Eyelid (1.8×), Betfred (1.66×), and Jabong.com (1.89×) over the country average.
Where do Games fans live in Italy?
Games fans in Italy are most concentrated in Lombardy (reach 7,140,097), Lazio (reach 3,637,757), and Campania (reach 3,461,608). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.