A data profile of the people who buy, follow and care about Games in Italy — modelled from more than twelve digital signal sources. Games has an estimated audience of 33,069,409 people in Italy.
The average Games fan in Italy is 41.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Eyelid, Betfred, Jabong.com, with strongest over-indexing on Eyelid (1.8× the country average).
Demographically, the Games audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical Games fan in Italy is balanced, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelid.
The key figures that characterise the Games profile in Italy.
48.4% are female, 51.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 41.5 |
| Estimated audience size | 33,069,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~3M | 1.34× | |
| 02 | Veneto | ~3.5M | 1.31× | |
| 03 | Puglia | ~3M | 1.27× | |
| 04 | Lombardy | ~7M | 1.23× | |
| 05 | Emilia-Romagna | ~3.5M | 1.23× | |
| 06 | Trentino-Alto Adige/Südtirol | ~800K | 1.21× | |
| 07 | Friuli-Venezia Giulia | ~700K | 1.15× | |
| 08 | Piedmont | ~3M | 1.13× | |
| 09 | Marche | ~900K | 1.07× | |
| 10 | Sicilia | ~3M | 1.05× | |
| 11 | Umbria | ~500K | 0.94× | |
| 12 | Campania | ~3.5M | 0.93× | |
| 13 | Calabria | ~900K | 0.93× | |
| 14 | Abruzzo | ~700K | 0.92× | |
| 15 | Lazio | ~3.5M | 0.90× | |
| 16 | Basilicata | ~200K | 0.79× | |
| 17 | Liguria | ~700K | 0.78× | |
| 18 | Sardinia | ~700K | 0.78× | |
| 19 | Molise | ~100K | 0.70× | |
| 20 | Aosta Valley | ~60K | 0.67× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jabong.com | Fashion & Accessoires | 1.89× | ||
| 02 | Eyelid | Beauty & Wellness | 1.80× | ||
| 03 | Betfred | Games | 1.66× | ||
| 04 | CorePower Yoga | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.05× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Quality Awareness | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.61× | |
| Community Orientation | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.70× |
Games has an estimated audience of 33,069,409 people in Italy, concentrated in Lombardy and Lazio.
48.4% of Games fans are female, 51.6% are male, with an average age of 41.5 years.
Games fans show strongest brand affinity for Eyelid (1.8×), Betfred (1.66×), and Jabong.com (1.89×) over the country average.
Games fans in Italy are most concentrated in Lombardy (reach ~7M), Lazio (reach ~3.5M), and Campania (reach ~3.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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