A data profile of the people who buy, follow and care about Games in Spain — modelled from more than twelve digital signal sources. Games has an estimated audience of 20,041,061 people in Spain.
The average Games fan in Spain is 42.8 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Poker tournament, Eyelid, Call of Duty: Modern Warfare 2, with strongest over-indexing on Poker tournament (1.51× the country average).
Demographically, the Games audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Games fan in Spain is balanced, around 42.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Poker tournament.
The key figures that characterise the Games profile in Spain.
50.3% are female, 49.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.8 |
| Estimated audience size | 20,041,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~5.5M | 1.40× | |
| 02 | Castilla-La Mancha | ~1M | 1.33× | |
| 03 | Canary Islands | ~1.5M | 1.30× | |
| 04 | Extremadura | ~600K | 1.30× | |
| 05 | Region of Murcia | ~900K | 1.27× | |
| 06 | Community of Madrid | ~4M | 1.15× | |
| 07 | Aragon | ~600K | 1.09× | |
| 08 | Comunidad Valenciana | ~2M | 0.99× | |
| 09 | Catalonia | ~3.5M | 0.92× | |
| 10 | Castile and León | ~800K | 0.92× | |
| 11 | Galicia | ~800K | 0.89× | |
| 12 | Basque Autonomous Country | ~600K | 0.85× | |
| 13 | Principality of Asturias | ~400K | 0.83× | |
| 14 | Cantabria | ~200K | 0.79× | |
| 15 | Balearic Islands | ~400K | 0.75× | |
| 16 | Navarre | ~200K | 0.62× | |
| 17 | La Rioja | ~80K | 0.62× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CorePower Yoga | Sports | 2.73× | ||
| 02 | Eyelid | Beauty & Wellness | 2.45× | ||
| 03 | Jabong.com | Fashion & Accessoires | 2.16× | ||
| 04 | Battlefield 2 | Games | 1.70× | ||
| 05 | Grand Theft Auto IV | Games | 1.68× | ||
| 06 | Diablo (video game) | Games | 1.64× | ||
| 07 | Diablo III | Games | 1.58× | ||
| 08 | Lineage II | Games | 1.57× | ||
| 09 | Battlefield 3 | Games | 1.57× | ||
| 10 | Assassin's Creed II | Games | 1.56× | ||
| 11 | God of War III | Games | 1.56× | ||
| 12 | Ritz-Carlton Hotel Company | Travel & Leisure | 1.56× | ||
| 13 | World of Warcraft: Cataclysm | Games | 1.53× | ||
| 14 | Call of Duty: Modern Warfare 2 | Games | 1.52× | ||
| 15 | Diablo II | Games | 1.52× | ||
| 16 | Activision | Games | 1.52× | ||
| 17 | Dota 2 | Games | 1.52× | ||
| 18 | Happy Mondays | Music & Radio | 1.52× | ||
| 19 | The Soup Dragons | Music & Radio | 1.52× | ||
| 20 | Poker tournament | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Patriotism | CONSERVATISM | 0.99× | |
| Need for Security | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.73× | |
| Mindfulness | BALANCE | 0.78× | |
| Spirituality | BALANCE | 0.78× |
Games has an estimated audience of 20,041,061 people in Spain, concentrated in Andalusia and Community of Madrid.
50.3% of Games fans are female, 49.7% are male, with an average age of 42.8 years.
Games fans show strongest brand affinity for Poker tournament (1.51×), Eyelid (2.45×), and Call of Duty: Modern Warfare 2 (1.52×) over the country average.
Games fans in Spain are most concentrated in Andalusia (reach ~5.5M), Community of Madrid (reach ~4M), and Catalonia (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on Eyelid (2.45×), Call of Duty: Modern Warfare 2 (1.52×), Assassin's Creed II (1.56×), and Diablo II (1.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.