Games Audience in Spain
Games has an estimated audience of 20,041,061 people in Spain. 50.3% are female, 49.7% are male, average age 42.8. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Poker tournament, Eyelid, Call of Duty: Modern Warfare 2, Assassin's Creed II, Activision.
The average Games fan in Spain is 42.8 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Poker tournament, Eyelid, Call of Duty: Modern Warfare 2, with strongest over-indexing on Poker tournament (1.51× the country average). Demographically, the Games audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Social Media Usage, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Lifestyle cluster
Demographics of Games fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.8 |
| Estimated audience size | 20,041,061 |
Audience persona
The typical Games fan in Spain is balanced, around 42.8 years old, with strong Social Media Usage tendencies and a notable affinity for Poker tournament.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 5,525,448 | 1.4× |
| Community of Madrid | 3,879,205 | 1.15× |
| Catalonia | 3,328,524 | 0.92× |
| Comunidad Valenciana | 2,234,611 | 0.99× |
| Canary Islands | 1,302,622 | 1.3× |
| Castilla-La Mancha | 1,084,557 | 1.33× |
| Region of Murcia | 873,395 | 1.27× |
| Galicia | 832,716 | 0.89× |
| Castile and León | 806,935 | 0.92× |
| Basque Autonomous Country | 635,005 | 0.85× |
| Aragon | 574,123 | 1.09× |
| Extremadura | 563,535 | 1.3× |
| Balearic Islands | 420,901 | 0.75× |
| Principality of Asturias | 393,165 | 0.83× |
| Cantabria | 197,805 | 0.78× |
| Navarre | 153,664 | 0.61× |
| La Rioja | 78,880 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Poker tournament | 1.51× | Games |
| Eyelid | 2.45× | Beauty & Wellness |
| Call of Duty: Modern Warfare 2 | 1.52× | Games |
| Assassin's Creed II | 1.56× | Games |
| Activision | 1.52× | Games |
| Diablo II | 1.52× | Games |
| Lineage II | 1.57× | Games |
| God of War III | 1.56× | Games |
| Dota 2 | 1.52× | Games |
| Grand Theft Auto IV | 1.68× | Games |
| Battlefield 2 | 1.7× | Games |
| Happy Mondays | 1.52× | Music & Radio |
| Diablo III | 1.58× | Games |
| Battlefield 3 | 1.57× | Games |
| Diablo (video game) | 1.64× | Games |
| World of Warcraft: Cataclysm | 1.53× | Games |
| The Soup Dragons | 1.52× | Music & Radio |
| Ritz-Carlton Hotel Company | 1.56× | Travel & Leisure |
| CorePower Yoga | 2.73× | Sports |
| Jabong.com | 2.16× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.13 |
| DIY Mentality | THRILL | 1 |
| Need for Security | CONSERVATISM | 0.95 |
| Price Sensitivity | PREMIUM | 0.94 |
| Early Adopter Mentality | POWER | 0.92 |
| Family Orientation | CONSERVATISM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
See Games audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Games have in Spain?
Games has an estimated audience of 20,041,061 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Games fans?
50.3% of Games fans are female, 49.7% are male, with an average age of 42.8 years.
Which brands do Games fans like most?
Games fans show strongest brand affinity for Poker tournament (1.51×), Eyelid (2.45×), and Call of Duty: Modern Warfare 2 (1.52×) over the country average.
Where do Games fans live in Spain?
Games fans in Spain are most concentrated in Andalusia (reach 5,525,448), Community of Madrid (reach 3,879,205), and Catalonia (reach 3,328,524). These three regions account for the largest share of the active audience.
What other brands do Games fans also like?
Beyond Games itself, the audience over-indexes on Eyelid (2.45×), Call of Duty: Modern Warfare 2 (1.52×), Assassin's Creed II (1.56×), and Activision (1.52×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.