Rascasse Audience Intelligence

Games Audience in Brazil

Name: Games — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Games in Brazil — modelled from more than twelve digital signal sources. Games has an estimated audience of 32,653,196 people in Brazil.

#18among Topic in Brazil #2in Games

The average Games fan in Brazil is 39.2 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Paraná.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Games profile in Brazil.

Audience size

32.7M

in Brazil

Gender

53.2%♀

46.8% male

Age

39.2

average years

Country rank

#44

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Games fans

53.2% are female, 46.8% are male, average age 39.2.

Fig. 02

Gender split

53.2%

Female

46.8%

Male

Demographic split for Games audience in Brazil
Metric	Value
Female	53.2%
Male	46.8%
Average age	39.2
Estimated audience size	32,653,196

Fig. 03

Age distribution

Age distribution of the Games audience in Brazil
Age bracket	Share	%
16-19		20%
20-29		20%
30-39		19%
40-49		20%
50+		21%

Fig. 04

Worldwide distribution

4.0%

of the worldwide Games audience comes from Brazil.

Worldwide audience distribution share by country for Games
Country	Share
United States	18.3%
Japan	5.9%
India	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Games fans by region: top regions in Brazil
#	Region	Reach	×
01	Mato Grosso	~1M	1.69×
02	Goiás	~1.5M	1.26×
03	Paraná	~2.5M	1.22×
04	Ceará	~1.5M	1.17×
05	Amapá	~100K	1.16×
06	Pará	~1M	1.12×
07	Maranhão	~900K	1.09×
08	Roraima	~100K	1.06×
09	Piauí	~500K	1.05×
10	Paraíba	~700K	1.01×
11	Amazonas	~600K	1.00×
12	Acre	~100K	1.00×
13	Rondônia	~300K	0.99×
14	São Paulo	~8M	0.95×
15	Rio Grande do Sul	~2M	0.95×
16	Pernambuco	~1.5M	0.95×
17	Sergipe	~300K	0.95×
18	Tocantins	~200K	0.93×
19	Rio Grande do Norte	~500K	0.92×
20	Alagoas	~400K	0.92×
21	Espírito Santo	~600K	0.90×
22	Santa Catarina	~1.5M	0.89×
23	Mato Grosso do Sul	~400K	0.89×
24	Bahia	~2M	0.87×
25	Minas Gerais	~2.5M	0.73×
26	Federal District	~400K	0.69×
27	Rio de Janeiro	~2M	0.62×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Brazil

Music (40,781,319)
Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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