Games Audience in Germany
Games has an estimated audience of 28,567,429 people in Germany. 47.5% are female, 52.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Private school, Fish oil, Eyelid, 77Onlineshop, City of Brussels.
The average Games fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Private school, Fish oil, Eyelid, with strongest over-indexing on Private school (1.72× the country average). Demographically, the Games audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Lifestyle cluster
Demographics of Games fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.3 |
| Estimated audience size | 28,567,429 |
Audience persona
The typical Games fan in Germany is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Private school.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 7,508,688 | 1.2× |
| Bayern | 4,635,839 | 1.01× |
| Baden-Württemberg | 4,102,794 | 1.05× |
| Niedersachsen | 2,633,296 | 0.95× |
| Hessen | 2,508,799 | 1.15× |
| Berlin | 1,662,972 | 1.3× |
| Rheinland-Pfalz | 1,373,942 | 0.96× |
| Sachsen | 1,246,262 | 0.89× |
| Schleswig-Holstein | 962,641 | 0.94× |
| Brandenburg | 906,204 | 1.02× |
| Sachsen-Anhalt | 668,054 | 0.9× |
| Thüringen | 637,817 | 0.88× |
| Hamburg | 550,525 | 0.85× |
| Mecklenburg-Vorpommern | 419,229 | 0.77× |
| Saarland | 394,672 | 1.13× |
| Bremen | 289,350 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Private school | 1.72× | Kids & Family |
| Fish oil | 2.89× | Health |
| Eyelid | 2.21× | Beauty & Wellness |
| 77Onlineshop | 1.5× | Shopping |
| City of Brussels | 2× | Travel & Leisure |
| Eau de toilette | 1.66× | Beauty & Wellness |
| Happy Mondays | 3.06× | Music & Radio |
| Caesars Entertainment Corporation | 1.51× | Travel & Leisure |
| The Soup Dragons | 2.72× | Music & Radio |
| Betfred | 1.56× | Games |
| CorePower Yoga | 1.61× | Sports |
| DoubleDown Casino - Free Slots | 1.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.13 |
| Price Sensitivity | PREMIUM | 0.98 |
| Sports Activity | POWER | 0.94 |
| Career Orientation | POWER | 0.93 |
| Luxury Orientation | PREMIUM | 0.93 |
| Family Orientation | CONSERVATISM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
See Games audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Games have in Germany?
Games has an estimated audience of 28,567,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Games fans?
47.5% of Games fans are female, 52.5% are male, with an average age of 38.3 years.
Which brands do Games fans like most?
Games fans show strongest brand affinity for Private school (1.72×), Fish oil (2.89×), and Eyelid (2.21×) over the country average.
Where do Games fans live in Germany?
Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 7,508,688), Bayern (reach 4,635,839), and Baden-Württemberg (reach 4,102,794). These three regions account for the largest share of the active audience.
What other brands do Games fans also like?
Beyond Games itself, the audience over-indexes on Fish oil (2.89×), Eyelid (2.21×), 77Onlineshop (1.5×), and City of Brussels (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.