Games Audience in Germany
A data profile of the people who buy, follow and care about Games in Germany — modelled from more than twelve digital signal sources. Games has an estimated audience of 28,567,429 people in Germany.
The average Games fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Private school, Fish oil, Eyelid, with strongest over-indexing on Private school (1.72× the country average).
Demographically, the Games audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.
The typical Games fan in Germany is balanced, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Private school.
At a glance
The key figures that characterise the Games profile in Germany.
Search interest · 12-month trend
Demographics of Games fans
47.5% are female, 52.5% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.3 |
| Estimated audience size | 28,567,429 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Games audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Geography
Where the Games audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~1.5M | 1.24× | |
| 02 | Bremen | ~300K | 1.18× | |
| 03 | Nordrhein-Westfalen | ~7M | 1.15× | |
| 04 | Saarland | ~400K | 1.11× | |
| 05 | Hessen | ~2.5M | 1.08× | |
| 06 | Brandenburg | ~900K | 1.04× | |
| 07 | Sachsen | ~1.5M | 1.00× | |
| 08 | Baden-Württemberg | ~4M | 0.99× | |
| 09 | Niedersachsen | ~2.5M | 0.97× | |
| 10 | Sachsen-Anhalt | ~700K | 0.97× | |
| 11 | Bayern | ~4.5M | 0.96× | |
| 12 | Rheinland-Pfalz | ~1.5M | 0.94× | |
| 13 | Schleswig-Holstein | ~1M | 0.94× | |
| 14 | Thüringen | ~700K | 0.93× | |
| 15 | Hamburg | ~600K | 0.88× | |
| 16 | Mecklenburg-Vorpommern | ~500K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Games audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Happy Mondays | Music & Radio | 3.06× | ||
| 02 | Fish oil | Health | 2.89× | ||
| 03 | The Soup Dragons | Music & Radio | 2.72× | ||
| 04 | Eyelid | Beauty & Wellness | 2.21× | ||
| 05 | City of Brussels | Travel & Leisure | 2.00× | ||
| 06 | Private school | Kids & Family | 1.72× | ||
| 07 | Eau de toilette | Beauty & Wellness | 1.66× | ||
| 08 | DoubleDown Casino - Free Slots | Games | 1.62× | ||
| 09 | CorePower Yoga | Sports | 1.61× | ||
| 10 | Betfred | Games | 1.56× | ||
| 11 | Caesars Entertainment Corporation | Travel & Leisure | 1.51× | ||
| 12 | 77Onlineshop | Shopping | 1.50× |
Personality of the Games audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 0.95× | |
| Convenience Orientation | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Individualism | JOY | 0.72× | |
| Community Orientation | OPEN | 0.73× |
Frequently asked questions
How many fans does Games have in Germany?
Games has an estimated audience of 28,567,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Games fans?
47.5% of Games fans are female, 52.5% are male, with an average age of 38.3 years.
Which brands do Games fans like most?
Games fans show strongest brand affinity for Private school (1.72×), Fish oil (2.89×), and Eyelid (2.21×) over the country average.
Where do Games fans live in Germany?
Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7M), Bayern (reach ~4.5M), and Baden-Württemberg (reach ~4M). These three regions account for the largest share of the active audience.
What other brands do Games fans also like?
Beyond Games itself, the audience over-indexes on Fish oil (2.89×), Eyelid (2.21×), 77Onlineshop (1.5×), and City of Brussels (2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Games audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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