Rascasse Audience Intelligence

Eyelid Audience in Germany

A data profile of the people who buy, follow and care about Eyelid in Germany — modelled from more than twelve digital signal sources. Eyelid has an estimated audience of 438,871 people in Germany.

#38among Cosmetics in Germany#5003among Topic in Germany#197in Beauty & Wellness

The average Eyelid fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Face powder, Eyelash extensions, Eye liner, with strongest over-indexing on Face powder (27.5× the country average).

Demographically, the Eyelid audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eyelid fan in Germany is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Face powder.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyelid profile in Germany.

Audience size
439K
in Germany
Gender
88.4%♀
11.6% male
Age
36.4
average years
Country rank
#13006
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyelid fans

88.4% are female, 11.6% are male, average age 36.4.

Fig. 02

Gender split

88.4%
Female
11.6%
Male
Demographic split for Eyelid audience in Germany
MetricValue
Female88.4%
Male11.6%
Average age36.4
Estimated audience size438,871
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Eyelid audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3921%
40-4922%
50+12%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Eyelid audience comes from Germany.

Worldwide audience distribution share by country for Eyelid
CountryShare
United States22.7%
Japan6.5%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyelid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eyelid fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.21×
02Nordrhein-Westfalen~100K1.18×
03Baden-Württemberg~70K1.16×
04Hessen~40K1.12×
05Niedersachsen~40K1.05×
06Rheinland-Pfalz~20K1.05×
07Berlin~20K1.03×
08Bremen~4K1.03×
09Bayern~70K0.99×
10Saarland~5K0.99×
11Schleswig-Holstein~20K0.98×
12Sachsen~20K0.90×
13Brandenburg~10K0.87×
14Thüringen~10K0.86×
15Sachsen-Anhalt~10K0.84×
16Mecklenburg-Vorpommern~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Eyelid, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyelid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyelid audience
#·InterestCategoryAffinity×
01Face powderBeauty & Wellness27.50×
02Eyelash extensionsBeauty & Wellness18.33×
03CleanserBeauty & Wellness16.57×
04BB creamBeauty & Wellness13.41×
05Eye linerBeauty & Wellness13.24×
06MoisturizerHome & Garden12.78×
07Lip glossBeauty & Wellness12.33×
08ConcealerBeauty & Wellness11.88×
09Eye shadowBeauty & Wellness11.67×
10Nail salonBeauty & Wellness11.43×
11Hair ironBeauty & Wellness9.33×
12Permanent makeupBeauty & Wellness9.00×
13Charlotte TilburyBeauty & Wellness8.77×
14Artificial nailsBeauty & Wellness7.40×
15ManicureBeauty & Wellness7.25×
16PedicureBeauty & Wellness6.24×
17Müller (company)Food & Beverages3.23×
18BeautyBeauty & Wellness2.72×
19Shopping and fashionShopping2.23×
20FoodFood & Beverages2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyelid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyelid audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.51×
MindfulnessBALANCE2.11×
CreativityOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyelid audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.96×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyelid have in Germany?

Eyelid has an estimated audience of 438,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eyelid fans?

88.4% of Eyelid fans are female, 11.6% are male, with an average age of 36.4 years.

03

Which brands do Eyelid fans like most?

Eyelid fans show strongest brand affinity for Face powder (27.5×), Eyelash extensions (18.33×), and Eye liner (13.24×) over the country average.

04

Where do Eyelid fans live in Germany?

Eyelid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Eyelid fans also like?

Beyond Eyelid itself, the audience over-indexes on Eyelash extensions (18.33×), Eye liner (13.24×), Lip gloss (12.33×), and Nail salon (11.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Eyelid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eyelid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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