Eyelid Audience in Germany
Eyelid has an estimated audience of 438,871 people in Germany. 88.4% are female, 11.6% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Face powder, Eyelash extensions, BB cream, Western Union, Eye shadow.
The average Eyelid fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Face powder, Eyelash extensions, BB cream, with strongest over-indexing on Face powder (22.32× the country average). Demographically, the Eyelid audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Eyelid fans
| Metric | Value |
|---|---|
| Female | 88.4% |
| Male | 11.6% |
| Average age | 36.4 |
| Estimated audience size | 438,871 |
Audience persona
The typical Eyelid fan in Germany is more female, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Face powder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,633 | 1.21× |
| Baden-Württemberg | 71,003 | 1.19× |
| Bayern | 70,830 | 1× |
| Niedersachsen | 45,677 | 1.07× |
| Hessen | 38,775 | 1.16× |
| Rheinland-Pfalz | 22,764 | 1.04× |
| Berlin | 21,111 | 1.08× |
| Sachsen | 18,588 | 0.86× |
| Schleswig-Holstein | 15,124 | 0.96× |
| Hamburg | 12,513 | 1.26× |
| Brandenburg | 11,405 | 0.84× |
| Thüringen | 9,028 | 0.81× |
| Sachsen-Anhalt | 8,810 | 0.77× |
| Mecklenburg-Vorpommern | 6,442 | 0.77× |
| Saarland | 5,178 | 0.96× |
| Bremen | 3,824 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Face powder | 22.32× | Beauty & Wellness |
| Eyelash extensions | 17.74× | Beauty & Wellness |
| BB cream | 21.52× | Beauty & Wellness |
| Western Union | 11.23× | Business & Career |
| Eye shadow | 11.67× | Beauty & Wellness |
| Eye liner | 12.16× | Beauty & Wellness |
| Lip gloss | 11.26× | Beauty & Wellness |
| Moisturizer | 10.83× | Home & Garden |
| Real property | 8.13× | Home & Garden |
| Permanent makeup | 7.42× | Beauty & Wellness |
| Nail salon | 8.65× | Beauty & Wellness |
| Concealer | 10.21× | Beauty & Wellness |
| Mascara | 7.86× | Beauty & Wellness |
| CC cream | 13.19× | Beauty & Wellness |
| Drop shipping | 4.41× | Shopping |
| Cleanser | 12.37× | Beauty & Wellness |
| Manicure | 6.17× | Beauty & Wellness |
| Hair iron | 8.5× | Beauty & Wellness |
| Anti-aging cream | 6.7× | Beauty & Wellness |
| Artificial nails | 6.92× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| Creativity | OPEN | 1.7 |
| Extroversion | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.51 |
| Mindfulness | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| United Kingdom | 4.9% |
See Eyelid audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Eyelid have in Germany?
Eyelid has an estimated audience of 438,871 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Eyelid fans?
88.4% of Eyelid fans are female, 11.6% are male, with an average age of 36.4 years.
Which brands do Eyelid fans like most?
Eyelid fans show strongest brand affinity for Face powder (22.32×), Eyelash extensions (17.74×), and BB cream (21.52×) over the country average.
Where do Eyelid fans live in Germany?
Eyelid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,633), Baden-Württemberg (reach 71,003), and Bayern (reach 70,830). These three regions account for the largest share of the active audience.
What other brands do Eyelid fans also like?
Beyond Eyelid itself, the audience over-indexes on Eyelash extensions (17.74×), BB cream (21.52×), Western Union (11.23×), and Eye shadow (11.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyelid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.