BB cream Audience in Germany
BB cream has an estimated audience of 1,751,146 people in Germany. 82.3% are female, 17.7% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Foundation (cosmetics), CC cream, Face powder, Eye shadow, Eye liner.
The average BB cream fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Foundation (cosmetics), CC cream, Face powder, with strongest over-indexing on Foundation (cosmetics) (45.87× the country average). Demographically, the BB cream audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic
Demographics of BB cream fans
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 35.4 |
| Estimated audience size | 1,751,146 |
Audience persona
The typical BB cream fan in Germany is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Foundation (cosmetics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 470,055 | 1.23× |
| Bayern | 316,092 | 1.12× |
| Baden-Württemberg | 269,717 | 1.13× |
| Niedersachsen | 170,574 | 1× |
| Hessen | 162,610 | 1.22× |
| Rheinland-Pfalz | 94,213 | 1.07× |
| Berlin | 91,690 | 1.17× |
| Sachsen | 71,952 | 0.84× |
| Schleswig-Holstein | 60,856 | 0.97× |
| Hamburg | 48,577 | 1.23× |
| Brandenburg | 41,695 | 0.77× |
| Sachsen-Anhalt | 34,478 | 0.76× |
| Thüringen | 32,704 | 0.73× |
| Mecklenburg-Vorpommern | 26,481 | 0.79× |
| Saarland | 19,511 | 0.91× |
| Bremen | 15,905 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foundation (cosmetics) | 45.87× | Beauty & Wellness |
| CC cream | 62.81× | Beauty & Wellness |
| Face powder | 28.99× | Beauty & Wellness |
| Eye shadow | 20.73× | Beauty & Wellness |
| Eye liner | 19.11× | Beauty & Wellness |
| Eyelash extensions | 14.82× | Beauty & Wellness |
| Rouge (cosmetics) | 27.67× | Beauty & Wellness |
| Eyelash | 8.39× | Beauty & Wellness |
| Lipstick | 10.01× | Beauty & Wellness |
| Lip gloss | 9.78× | Beauty & Wellness |
| Moisturizer | 8.6× | Home & Garden |
| Compression garment | 15.06× | Health |
| Rossmann | 3.61× | Shopping |
| Eyebrow | 6.57× | Beauty & Wellness |
| Galatasaray S.K. | 3.67× | Sports |
| Pre-kindergarten | 5.09× | Kids & Family |
| Woman | 3.84× | Kids & Family |
| Diaper bag | 6.6× | Kids & Family |
| Infant bodysuit | 5.56× | Kids & Family |
| Lip | 6.23× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.04 |
| Creativity | OPEN | 1.9 |
| Design Affinity | PREMIUM | 1.89 |
| Indulgence | JOY | 1.71 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Sports Activity | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.7% |
| United States | 10.2% |
| United Kingdom | 4.8% |
See BB cream audiences in other countries
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does BB cream have in Germany?
BB cream has an estimated audience of 1,751,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BB cream fans?
82.3% of BB cream fans are female, 17.7% are male, with an average age of 35.4 years.
Which brands do BB cream fans like most?
BB cream fans show strongest brand affinity for Foundation (cosmetics) (45.87×), CC cream (62.81×), and Face powder (28.99×) over the country average.
Where do BB cream fans live in Germany?
BB cream fans in Germany are most concentrated in Nordrhein-Westfalen (reach 470,055), Bayern (reach 316,092), and Baden-Württemberg (reach 269,717). These three regions account for the largest share of the active audience.
What other brands do BB cream fans also like?
Beyond BB cream itself, the audience over-indexes on CC cream (62.81×), Face powder (28.99×), Eye shadow (20.73×), and Eye liner (19.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BB cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.